Marktanalyse - Bottled Water in Italy

The economic downturn and maturity were the key reasons behind bottled water registering total volume growth of just 1% in 2011. With per capita consumption being among the highest in Europe, it was very difficult for manufacturers to increase sales. As a result, companies focused on growing sales of carbonated water and increasing their promotions and advertising to maintain share. Consumers tend to consider carbonated water less as an alternative to still water and more as a healthier...

Euromonitor International's Bottled Water in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bottled Water market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BOTTLED WATER IN ITALY

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Institutional Bottled Water Sales

Table 1 Sales of Bottled Water to Institutional Channel 2006-2011

Table 2 Off-trade Sales of Bottled Water: Volume 2006-2011

Table 3 Off-trade Sales of Bottled Water: Value 2006-2011

Table 4 Off-trade Sales of Bottled Water: % Volume Growth 2006-2011

Table 5 Off-trade Sales of Bottled Water: % Value Growth 2006-2011

Table 6 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2006-2011

Table 7 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2006-2011

Table 8 Company Shares of Bottled Water by Off-trade Volume 2007-2011

Table 9 Brand Shares of Bottled Water by Off-trade Volume 2008-2011

Table 10 Company Shares of Bottled Water by Off-trade Value 2007-2011

Table 11 Brand Shares of Bottled Water by Off-trade Value 2008-2011

Table 12 Forecast Off-trade Sales of Bottled Water: Volume 2011-2016

Table 13 Forecast Off-trade Sales of Bottled Water: Value 2011-2016

Table 14 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2011-2016

Table 15 Forecast Off-trade Sales of Bottled Water: % Value Growth 2011-2016

Acqua Minerale San Benedetto SpA in Soft Drinks (italy)

Strategic Direction

Key Facts

Summary 1 Acqua Minerale San Benedetto SpA: Key Facts

Summary 2 Acqua Minerale San Benedetto SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 Acqua Minerale San Benedetto SpA: Competitive Position 2011

Coca-Cola Hbc Italia SRL in Soft Drinks (italy)

Strategic Direction

Key Facts

Summary 4 Coca-Cola HBC Italia Srl: Key Facts

Summary 5 Coca-Cola HBC Italia Srl: Operational Indicators

Company Background

Production

Summary 6 Coca-Cola HBC Italia Srl: Production Sites

Competitive Positioning

Summary 7 Coca-Cola HBC Italia Srl: Competitive Position 2011

Cogedí International SpA in Soft Drinks (italy)

Strategic Direction

Key Facts

Summary 8 CoGeDí International SpA: Key Facts

Company Background

Production

Competitive Positioning

Summary 9 CoGeDí International: Competitive Position 2011

Ferrarelle SpA in Soft Drinks (italy)

Strategic Direction

Key Facts

Summary 10 Ferrarelle SpA: Key Facts

Summary 11 Ferrarelle SpA: Operational Indicators

Company Background

Production

Summary 12 Ferrarelle SpA: Production Statistics 2011

Competitive Positioning

Summary 13 Ferrarelle SpA: Competitive Position 2011

San Pellegrino SpA in Soft Drinks (italy)

Strategic Direction

Key Facts

Summary 14 San Pellegrino SpA: Key Facts

Summary 15 San Pellegrino SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 16 San Pellegrino SpA: Competitive Position 2011

Executive Summary

A Moderate Performance Recorded in 2011

Economic Crisis Hits the On-trade Channel

Despite the Crisis Private Label Registers Only Moderate Growth

Supermarkets Continue To Account for the Bulk of Off-trade Sales

Slow Growth Expected To Continue Over the Forecast Period

Key Trends and Developments

Economic Crisis Becomes An Obstacle To Growth

Private Label Grows at A Very Slow Pace

Health and Wellness Trends Affect Consumer Behaviour in the Soft Drinks Market

Reduced Footfall in the On-trade Leads To A Decline in Sales

Manufacturers Reluctant To Invest in Innovation

Market Data

Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011

Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011

Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011

Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011

Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011

Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011

Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011

Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011

Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011

Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011

Table 26 Off-trade Sales of Soft Drinks by Category: Value 2006-2011

Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011

Table 28 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011

Table 29 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011

Table 30 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011

Table 31 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011

Table 33 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011

Table 34 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011

Table 35 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011

Table 36 Company Shares of Off-trade Soft Drinks by Value 2007-2011

Table 37 Brand Shares of Off-trade Soft Drinks by Value 2008-2011

Table 38 Penetration of Private Label (as sold) by Category by Volume 2006-2011

Table 39 Penetration of Private Label by Category by Value 2006-2011

Table 40 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011

Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016

Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016

Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016

Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016

Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016

Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016

Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016

Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016

Appendix

Fountain Sales in Italy

Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011

Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011

Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011

Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011

Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016

Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016

Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016

Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016

Sources

Summary 17 Research Sources

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• Database of Supermarkets and Other Grocery Stores in France
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• Bottled Water in Canada
• Bottled Water in Dominican Republic