Marktanalyse - Sony Corp in Toys and Games (World)

Sony Corp faced a PR disaster in 2011 as it was forced to admit that its PlayStation Network had suffered a cyber attack leaving the data of millions of its users exposed to potential theft and fraud. The company has worked hard to restore its reputation at a time when competition between the big three players in video games — Sony, Microsoft and Nintendo — is heating up. Most recently, Sony has focused on the motion sensing controller Move, as well introducing 3D technology to video games.

Euromonitor International’s Sony Corp in Toys and Games (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Toys and Games industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Sony Corp in Toys and Games (World)

Euromonitor International

November 2011

Scope of the Report

Strategic Evaluation

Competitive Positioning

Market Assessment

Geographic and Category Opportunities

Brand Strategy

Operations

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