Marktanalyse - Games Software in Eastern Europe

Introduction

Games Software in Eastern Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Eastern Europe games software market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The games software market consists of the total revenues generated through the sale of console games and PC & Mac games. Console games includes the software used in games consoles hardware such as the Nintendo Wii, Playstation 3 and Xbox 360. This also includes the software that is used in wireless or portable handheld devices such as the Nintendo DS, mobile and personal digital assistants (pdas), Playstation Portable and Game Boy Advance. This category excludes the revenue generated through the sales of games consoles and handheld devices. The PC and Mac games includes PC games and Mac games and excludes online games such as casual games, massively multi player online role play games (mmorg). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2010 annual average exchange rates.

*The Eastern European games software market is expected to generate total revenues of $1.4 billion in 2011, representing a compound annual growth rate (CAGR) of 6.1% between 2007 and 2011.

*Sales generated through electrical and electronics retailers are expected to be the most lucrative for the Eastern European games software market in 2011, with total revenues of $941.7 million, equivalent to 68.1% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 15.6% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $2.9 billion by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the games software market in Eastern Europe

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the games software market in Eastern Europe

Leading company profiles reveal details of key games software market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Eastern Europe games software market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Eastern Europe economy

Key Questions Answered

What was the size of the Eastern Europe games software market by value in 2011?

What will be the size of the Eastern Europe games software market in 2016?

What factors are affecting the strength of competition in the Eastern Europe games software market?

How has the market performed over the last five years?

What are the main segments that make up Eastern Europe's games software market?

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 6

Market definition 6

Market analysis 6

MARKET DATA 7

Market value 7

MARKET SEGMENTATION 8

Category segmentation 8

Geography segmentation 9

Market distribution 10

MARKET OUTLOOK 11

Market value forecast 11

FIVE FORCES ANALYSIS 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

LEADING COMPANIES 18

Carrefour S.A. 18

NFI Empik Media & Fashion S.A. 21

Metro AG 24

APPENDIX 27

Methodology 27

Industry associations 28

Related MarketLine research 28



LIST OF TABLES

Table 1: Eastern Europe games software market value: $ million, 2007—11(e) 7

Table 2: Eastern Europe games software market category segmentation : $million, by value, 2011(e) 8

Table 3: Eastern Europe games software market geography segmentation, by value, 2011(e) 9

Table 4: Eastern Europe games software market distribution: % share, by value, 2011(e) 10

Table 5: Eastern Europe games software market value forecast: $ million, 2011—16 11

Table 6: Carrefour S.A.: key facts 18

Table 7: Carrefour S.A.: key financials ($) 19

Table 8: Carrefour S.A.: key financials (€) 19

Table 9: Carrefour S.A.: key financial ratios 19

Table 10: NFI Empik Media & Fashion S.A.: key facts 21

Table 11: NFI Empik Media & Fashion S.A.: key financials ($) 21

Table 12: NFI Empik Media & Fashion S.A.: key financials (zl) 21

Table 13: NFI Empik Media & Fashion S.A.: key financial ratios 22

Table 14: Metro AG: key facts 24

Table 15: Metro AG: key financials ($) 24

Table 16: Metro AG: key financials (€) 25

Table 17: Metro AG: key financial ratios 25



LIST OF FIGURES

Figure 1: Eastern Europe games software market value: $ million, 2007—11(e) 7

Figure 2: Eastern Europe games software market category segmentation : % share, by value, 2011(e) 8

Figure 3: Eastern Europe games software market geography segmentation : % share, by value, 2011(e) 9

Figure 4: Eastern Europe games software market distribution: % share, by value, 2011(e) 10

Figure 5: Eastern Europe games software market value forecast: $ million, 2011—16 11

Figure 6: Forces driving competition in the games software market in Eastern Europe, 2011 12

Figure 7: Drivers of buyer power in the games software market in Eastern Europe, 2011 13

Figure 8: Drivers of supplier power in the games software market in Eastern Europe, 2011 14

Figure 9: Factors influencing the likelihood of new entrants in the games software market in Eastern Europe, 2011 15

Figure 10: Factors influencing the threat of substitutes in the games software market in Eastern Europe, 2011 16

Figure 11: Drivers of degree of rivalry in the games software market in Eastern Europe, 2011 17

Figure 12: Carrefour S.A.: revenues & profitability 20

Figure 13: Carrefour S.A.: assets & liabilities 20

Figure 14: NFI Empik Media & Fashion S.A.: revenues & profitability 22

Figure 15: NFI Empik Media & Fashion S.A.: assets & liabilities 23

Figure 16: Metro AG: revenues & profitability 25

Figure 17: Metro AG: assets & liabilities 26

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