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Marktanalyse - The Austrian Defense Industry: Market Opportunities and Entry Strategies, Analyses and Forecasts to 2016

ICD Research

ICD Research

6 / 2012
116 Seiten
Typ: Marktanalyse
Sprache: Englisch
Regionen: Österreich
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Marktanalyse - The Austrian Defense Industry: Market Opportunities and Entry Strategies, Analyses and Forecasts to 2016

Product Synopsis
This report offers insights into the market opportunities and entry strategies adopted by foreign OEMs (original equipment manufacturers) to gain a market share in the Austrian defense industry.

Introduction and Landscape
Why was the report written?
The Austrian Defense Industry Market Opportunities and Entry Strategies, Analyses and Forecasts to 2016 offers the reader insights into the market opportunities and entry strategies adopted by foreign original equipment manufacturers (OEMs) to gain market share in the Austrian defense industry.

What is the current market landscape and what is changing?
Austria’s defense expenditure, which registered a CAGR of -1.04% during the review period, is anticipated to record a CAGR of -2.25% during the forecast period. Military spending is expected to be driven by the procurement of new defense systems and participation in international peacekeeping missions. The country’s per-capita defense spending is also expected to decline during the forecast period. The country’s homeland security budget is expected to be driven by its efforts to counter criminal activities such as the illicit drug trade and human trafficking.

What are the key drivers behind recent market changes?
Austria’s defense expenditure is primarily driven by its peacekeeping and disaster relief operations, along with the need to acquire advanced defense equipment. Over the next five years the country is expected to invest US$4.1 billion in the acquisition of military hardware for its armed forces.

What makes this report unique and essential to read?
The Austrian Defense Industry Market Opportunities and Entry Strategies, Analyses and Forecasts to 2016 provides detailed analysis of the current industry size and growth expectations from 2011 to 2016, including highlights of key growth stimulators. It also benchmarks the industry against key global markets and provides detailed understanding of emerging opportunities in specific areas.

Key Features and Benefits
The report provides detailed analysis of the current industry size and growth expectations from 2011 to 2016, including highlights of key growth stimulators. It also benchmarks the industry against key global markets and provides detailed understanding of emerging opportunities in specific areas.

The report includes trend analysis of imports and exports, together with its implications and impact on the Austrian defense industry.

The report covers five forces analysis to identify various power centers in the industry and how these are expected to develop in the future.

The report allows readers to identify possible ways to enter the market, together with detailed descriptions of how existing companies have entered the market, including key contracts, alliances, and strategic initiatives.

The report helps the reader to understand the competitive landscape of the defense industry in Brunei. It provides an overview of key defense companies, both domestic and foreign, together with insights such as key alliances, strategic initiatives, and a brief financial analysis.

Key Market Issues
The Austrian economy has just begun to recover from the 2008 recession with a growth rate of 6.3% in 2011. The pace of recovery is, however, expected to be slow. To counter the mounting deficit and increasing public debt, the government is cutting back spending, including defense. This is expected to adversely affect military procurement expenditure over the next five years, and the domestic industry, which is mostly dependent on government procurement, will be severely affected.

The recession, combined with decreasing threat levels from external sources, has made the Austrian government refocus its defense procurement strategy. In December 2010, it announced a massive sell-off plan of its heavy equipment armory, and according to the country’s Defense Ministry, this is a direct consequence of the peace efforts propagated by the European Union (EU) region bordering Austria.

Key Highlights
Austria’s domestic defense capabilities are limited to the production of armored vehicles, small arms, ammunition, and subsystems and components for equipment such as aircraft. In order to enhance the capabilities of its domestic defense industry, the country is compelled to import defense equipment from foreign defense firms. European suppliers such as Germany and Italy dominate the Austrian defense market, as the country favors military hardware manufactured by EU members.

Offsets are mandatory for all defense procurements in Austria equal to or exceeding EUR 0.73 million (US$0.95 million). The effective period of the offset agreement varies between 5-15 years and the country has a provision for multipliers to encourage investment in significant areas. Offset multipliers vary between three and ten, and are applied in accordance with the economic impact and its strategic relevance in terms of preferred areas, technological relevance, social impact, and alignment with national priorities.

On a cumulative basis, Austria’s homeland security spending is forecast to be US$15.94 billion over the next five years. Despite financial constraints, spending will be driven by the policing of organized crime such as the illicit drug trade, illegal immigration, and human trafficking, and the country is expected to invest in border security equipment.



Companies Mentioned:

AMST Air Ambulance TechnologyAMESHirtenbergerGeneral Dynamics European Land SystemsSteyr MannlicherFrequentisRheinmetall Waffe Munition Arges GmbHSchiebel Elektronische Geraete GmbH (SEG) Diamond Aircraft Industries
Inhaltsverzeichnis - Marktanalyse - The Austrian Defense Industry: Market Opportunities and Entry Strategies, Analyses and Forecasts to 2016



1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Summary Methodology

1.3.1 Secondary Research

1.3.2 Primary Research

1.3.3 Conventions

1.4 SDI Terrorism Index

1.5 About SDI

1.6 About Strategic Defence Intelligence (www.strategicdefenceintelligence.com)

2 Executive Summary

3 Market Attractiveness and Emerging Opportunities

3.1 Defense Market Size Historical and Forecast

3.1.1 Austrian defense expenditure to be US$XX billion during the forecast period

3.1.2 Spending to be driven by peacekeeping missions and the acquisition of advanced defense systems

3.1.3 Defense expenditure as a percentage of GDP expected to fall during the forecast period

3.2 Analysis of Defense Budget Allocation

3.2.1 Capital expenditure share of the overall defense budget is expected to decrease during the forecast period

3.2.2 Austrian defense capital expenditure expected to be US$XX billion during the forecast period

3.2.3 Austrian revenue expenditure expected to record a CAGR of XX% during the forecast period

3.2.4 Per-capita defense spending likely to fall during the forecast period

3.3 Homeland Security Market Size and Forecast

3.3.1 The country is expected to invest US$XX billion on homeland security during the forecast period

3.3.2 Homeland security expenditure to be driven by efforts to counter organized crime

3.3.3 Austria faces a low level of threat from foreign terrorist organizations

3.4 Benchmarking with Key Global Markets

3.4.1 Austrian defense expenditure is expected to remain modest during the forecast period

3.4.2 Austria’s defense expenditure is expected to remain low compared to other leading spenders

3.4.3 Defense budget as a percentage of GDP expected to remain low on a global scale

3.4.4 Austria has a moderate per-capita defense expenditure

3.4.5 Austria faces negligible threat from foreign terrorist organizations

3.5 Market Opportunities: Key Trends and Growth Stimulators

3.5.1 Demand for cyber security will experience a surge in demand

3.5.2 Modernization of helicopters will drive the demand for subcomponents

3.5.3 Unmanned weapon stations will provide attractive market opportunities

4 Defense Procurement Market Dynamics

4.1.1 Lack of domestic defense capabilities drives imports

4.1.2 Defense imports will not increase significantly during the forecast period

4.1.3 Austrian defense imports are dominated by Germany

4.1.4 Aircraft accounted for a majority of defense imports during 2007-2011

4.2 Export Market Dynamics

4.2.1 Austrian defense exports registered a decline post 2007

4.2.2 Austria supplies defense equipment to a diverse consumer base

4.2.3 Armored vehicles accounted for the majority of the country’s defense exports in 2011

5 Industry Dynamics

5.1 Five Forces Analysis

5.1.1 Bargaining Power of Supplier: low to medium

5.1.2 Bargaining Power of Buyer: high

5.1.3 Barrier to Entry: low to high

5.1.4 Intensity of Rivalry: low to high

5.1.5 Threat of Substitution: low to high

6 Market Entry Strategy

6.1 Market Regulation

6.1.1 Offset policy requires suppliers to invest XX% of the contract value into the Austrian economy

6.1.2 Austrian defense industry open to foreign direct investment

6.2 Market Entry Route

6.2.1 Foreign defense OEMs enter the market through acquisitions or alliances

6.2.2 Europe Defense Agency (EDA) promotes defense procurements within EU

6.2.3 Single distributor system advisable in Austria

6.3 Key Challenges

6.3.1 Economic environment challenging for defense spending

6.3.2 Changes in the security environment and economic recession intensifies defense spending cuts

7 Competitive Landscape and Strategic Insights

7.1 Competitive Landscape Overview

7.2 Key Private Sector Operators

7.2.1 AMST: overview

7.2.2 AMST: defense products

7.2.3 AMST: alliances

7.2.4 AMST: recent contract awards

7.2.5 Air Ambulance Technology: overview

7.2.6 Air Ambulance Technology: products

7.2.7 Air Ambulance Technology: recent announcements and strategic initiatives

7.2.8 Air Ambulance Technology: alliances

7.2.9 Air Ambulance Technology: recent contract wins

7.2.10 AMES: overview

7.2.11 AMES: products

7.2.12 AMES: recent announcements and strategic initiatives

7.2.13 AMES: alliances

7.2.14 Hirtenberger: overview

7.2.15 Hirtenberger: products and services

7.2.16 Hirtenberger: recent announcements and strategic initiatives

7.2.17 Hirtenberger: financial analysis

7.2.18 General Dynamics European Land Systems: overview

7.2.19 General Dynamics European Land Systems: defense products

7.2.20 General Dynamics European Land Systems: recent announcements and strategic initiatives

7.2.21 General Dynamics European Land Systems: alliances

7.2.22 General Dynamics European Land Systems: recent contract wins

7.2.23 Steyr Mannlicher: overview

7.2.24 Steyr Mannlicher: products

7.2.25 Steyr Mannlicher: recent announcements and strategic initiatives

7.2.26 Steyr Mannlicher: alliances

7.2.27 Steyr Mannlicher: recent contract wins

7.2.28 Frequentis: overview

7.2.29 Frequentis: products and services

7.2.30 Frequentis: recent announcements and strategic initiatives

7.2.31 Frequentis: alliances

7.2.32 Frequentis: recent contract wins

7.2.33 Frequentis: financial analysis

7.2.34 Rheinmetall Waffe Munition Arges GmbH: overview

7.2.35 Rheinmetall Waffe Munition Arges GmbH: products

7.2.36 Rheinmetall Waffe Munition Arges GmbH: recent contract awards

7.2.37 Schiebel Elektronische Geraete GmbH (SEG): overview

7.2.38 Schiebel Elektronische Geraete GmbH (SEG): defense products

7.2.39 Schiebel Elektronische Geraete GmbH (SEG): recent announcements and strategic initiatives

7.2.40 Schiebel Elektronische Geraete GmbH (SEG): alliances

7.2.41 Schiebel Elektronische Geraete GmbH (SEG): recent contract wins

7.2.42 Diamond Aircraft Industries: overview

7.2.43 Diamond Aircraft Industries: products

7.2.44 Diamond Aircraft Industries: recent announcements and strategic initiatives

7.2.45 Diamond Aircraft Industries: alliances

7.2.46 Diamond Aircraft Industries: recent contract wins

8 Business Environment and Country Risk

8.1 Demographics and Social Statistics

8.1.1 Population - Female

8.1.2 Population - Male

8.2 Economic Performance

8.2.1 Construction Output, Current Prices, Local Currency

8.2.2 Construction Output, Current Prices, US Dollars

8.2.3 Current Account Balance as Percentage of GDP

8.2.4 Exports of goods and services, current prices

8.2.5 Exports of Services

8.2.6 Fiscal Balance as a percentage of GDP

8.2.7 Foreign Direct Investment

8.2.8 GDP at Purchasing Power Parity

8.2.9 GDP, Constant Prices (Local Currency)

8.2.10 GDP, Constant Prices (US$)

8.2.11 GDP, Current Prices (Local Currency)

8.2.12 GDP, Current Prices (US$)

8.2.13 General Government Final Consumption Expenditure

8.2.14 Gross Fixed Capital Formation, Current Prices

8.2.15 Imports of goods and services

8.2.16 Imports of Services

8.2.17 Inflation, average consumer prices

8.2.18 Manufacturing Output, Current Prices (Local Currency Bn)

8.2.19 Manufacturing Output, Current Prices (US$ Billions)

8.2.20 Wholesale Price Index

8.3 Energy and Utilities

8.3.1 Crude Oil Distillation Capacity

8.3.2 Electricity Exports

8.3.3 Electricity Imports

8.3.4 Electricity Installed Capacity

8.3.5 Fossil Fuels Proved natural gas reserves

8.3.6 Fossil Fuels- Proved oil reserves

8.3.7 Hydroelectricity Installed Capacity

8.3.8 Natural Gas Consumption

8.3.9 Natural Gas Imports

8.3.10 Natural Gas Production

8.3.11 Net Conventional Thermal Electricity Generation

8.3.12 Net Geothermal, Solar, Wind, and Wood Electric Power Generation

8.3.13 Net Hydroelectric Power Generation

8.3.14 Petroleum, Consumption

8.3.15 Petroleum, Production

8.4 Labor Force

8.4.1 People Employed in R and D

8.5 Minerals

8.5.1 Coal Consumption

8.6 Social and Political Risk

8.6.1 Political Stability Index

8.6.2 Transparency Index

8.7 Telecommunication

8.7.1 Fixed line calling cost local

8.7.2 Fixed line calling cost National

9 Appendix

9.1 Contact Us

9.2 About SDI

9.3 Disclaimer









Tabellenverzeichnis - Marktanalyse - The Austrian Defense Industry: Market Opportunities and Entry Strategies, Analyses and Forecasts to 2016



Table 1: Austrian Defense Expenditure, 2007-2011

Table 2: Austrian Defense Expenditure, 2012-2016

Table 3: Austrian GDP Growth vs. Defense Expenditure Growth and Defense Expenditure as Percentage of GDP Growth, 2007-2011

Table 4: Austrian GDP Growth vs. Defense Expenditure Growth and Defense Expenditure as Percentage of GDP Growth, 2012-2016

Table 5: Austrian Defense Budget Split Between Capital and Revenue Expenditure (%), 2007-2011

Table 6: Austrian Defense Budget Split Between Capital and Revenue Expenditure (%), 2012-2016

Table 7: Austrian Defense Capital Expenditure (US$ billion), 2007-2011

Table 8: Austrian Defense Capital Expenditure (US$ billion), 2012-2016

Table 9: Austrian Defense Revenue Expenditure (US$ billion), 2007-2011

Table 10: Austrian Defense Revenue Expenditure (US$ billion), 2012-2016

Table 11: Austrian Per-Capita Defense Expenditure, 2007-2011

Table 12: Austrian Per-Capita Defense Expenditure, 2012-2016

Table 13: Austrian Homeland Security Budget (US$ billion), 2007-2011

Table 14: Austrian Homeland Security Budget (US$ billion), 2012-2016

Table 15: Benchmarking with Key Markets - 2007-2011 vs. 2012-2016

Table 16: SDI Terrorism Index

Table 17: Offset Regulations in Austria

Table 18: AMST - Product Focus

Table 19: AMST: Alliances

Table 20: AMST: Recent Contract Awards

Table 21: Air Ambulance Technology - Product Focus

Table 22: Air Ambulance Technology: Alliances

Table 23: Air Ambulance Technology: Recent Contract Awards

Table 24: AMES - Product Focus

Table 25: AMES - Alliances

Table 26: Hirtenberger - Product Focus

Table 27: General Dynamics European Land Systems - Product Focus

Table 28: General Dynamics European Land Systems: Alliances

Table 29: General Dynamics European Land Systems: Recent Contract Wins

Table 30: Steyr Mannlicher - Product Focus

Table 31: Steyr Mannlicher: Alliances

Table 32: Steyr Mannlicher: Recent Contract Awards

Table 33: Frequentis - Product Focus

Table 34: Frequentis: Alliances

Table 35: Frequentis: Recent Contract Awards

Table 36: Rheinmetall Waffe Munition Arges GmbH - Product Focus

Table 37: Rheinmetall Waffe Munition Arges GmbH: Recent Contract Awards

Table 38: Schiebel Elektronische Geraete GmbH (SEG)- Product Focus

Table 39: Schiebel Elektronische Geraete GmbH: Alliances

Table 40: Schiebel Elektronische Geraete GmbH (SEG): Recent Contract Wins

Table 41: Diamond Aircraft Industries - Product Focus

Table 42: Diamond Aircraft Industries: Alliances

Table 43: Diamond Aircraft Industries: Recent Contract Wins









Übersichtenverzeichnis - Marktanalyse - The Austrian Defense Industry: Market Opportunities and Entry Strategies, Analyses and Forecasts to 2016



Figure 1: Austrian Defense Expenditure, 2007-2011

Figure 2: Austrian Defense Expenditure, 2012-2016

Figure 3: Austrian GDP Growth vs. Defense Expenditure Growth and Defense Expenditure as Percentage of GDP Growth, 2007-2011

Figure 4: Austrian GDP Growth vs. Defense Expenditure Growth and Defense Expenditure as Percentage of GDP Growth, 2012-2016

Figure 5: Austrian Defense Budget Split Between Capital and Revenue Expenditure (%),

Figure 6: Austrian Defense Budget Split Between Capital and Revenue Expenditure(%), 2012-2016

Figure 7: Austrian Defense Capital Expenditure (US$ billion), 2007-2011

Figure 8: Austrian Defense Capital Expenditure (US$ billion), 2012-2016

Figure 9: Austrian Defense Revenue Expenditure (US$ billion), 2007-2011

Figure 10: Austrian Defense Revenue Expenditure (US$ billion), 2012-2016

Figure 11: Austrian Per-Capita Defense Expenditure, 2007-2011

Figure 12: Austrian Per-Capita Defense Expenditure, 2012-2016

Figure 13: Austrian Homeland Security Budget (US$ billion), 2007-2011

Figure 14: Austrian Homeland Security Budget (US$ billion), 2012-2016

Figure 15: SDI Terrorism Heat Map, 2011

Figure 16: SDI Terrorism Index, 2011

Figure 17: Benchmarking with Key Markets - 2007-2011 vs. 2012-2016

Figure 18: Defense Expenditure of the World’s Largest Military Spenders (US$ Billion), 2011 and 2016

Figure 19: Defense Expenditure as a Percentage of GDP of Largest Military Spenders (%), 2011

Figure 20: Per-capita Defense Expenditure of Largest Military Spenders in the World (US$), 2011

Figure 21: Austrian Defense Imports Trend, 2007-2011

Figure 22: Austrian Defense Imports by Country (%), 2007-2011

Figure 23: Austrian Defense Imports by Category (%), 2007-2011

Figure 24: Austrian Defense Exports Trend (US$ Million), 2007-2011

Figure 25: Austrian Defense Exports by Country (%), 2007-2011

Figure 26: Austrian Defense Exports by Category (%), 2007-2011

Figure 27: Industry Dynamics Porter’s Five Forces Analysis

Figure 28: Hirtenberger: Revenue Trend Analysis (EUR Million), 2006-2010

Figure 29: Frequentis - Revenue Trend Analysis (EUR Million), 2006-2010

Figure 30: Frequentis - Operating Profit Trend Analysis (EUR Million), 2006-2010

Figure 31: Austrian Population - Female (In Millions), 2008-2017

Figure 32: Austrian Population - Male (In Millions), 2008-2017

Figure 33: Austrian Construction Output, Current Prices, Local Currency (In Billions), 2001-2010

Figure 34: Austrian Construction Output, Current Prices, US Dollars (In Billions), 2001-2010

Figure 35: Austrian Current Account Balance as Percentage of GDP, 2008-2017

Figure 36: Austrian Exports of goods and services, current prices (US$ Billion), 2001-2010

Figure 37: Austrian Exports of Services (In Local Currency Billion), 2003-2012

Figure 38: Austrian Fiscal Balance as a percentage of GDP, 2001-2009

Figure 39: Austrian Foreign Direct Investment (US$ Billion), 2001-2010

Figure 40: Austrian GDP at Purchasing Power Parity (US$ Billion), 2006-2015

Figure 41: Austrian GDP at Constant Prices (Local Currency Billion), 2006-2015

Figure 42: Austrian GDP at Constant Prices (US$ Billion), 2006-2015

Figure 43: Austrian GDP at Current Prices (Local Currency Billion), 2006-2015

Figure 44: Austrian GDP at Current Prices (US$ Billion), 2006-2015

Figure 45: Austrian General Government Final Consumption Expenditure (US$ Billion), 2001-2010

Figure 46: Austrian Gross Fixed Capital Formation, Current Prices (US$ Billion), 2001-2010

Figure 47: Austrian Imports of goods and services (current US$ Billion), 2003-2012

Figure 48: Austrian Imports of Services (Local Currency in Billion), 2003-2012

Figure 49: Austrian Inflation, average consumer prices, 2008-2017

Figure 50: Austrian Manufacturing Output, Current Prices (Local Currency Billion), 2001-2010

Figure 51: Austrian Manufacturing Output, Current Prices (US$ Billion), 2001-2010

Figure 52: Austrian Wholesale Price Index, 2000-2009

Figure 53: Austrian Crude Oil Distillation Capacity (Thousand Barrels Per Cal Day), 2000-2009

Figure 54: Austrian Electricity Exports (Billion Kilowatt hours), 2001-2010

Figure 55: Austrian Electricity Imports (Billion Kilowatt hours), 2001-2010

Figure 56: Austrian Electricity Installed Capacity (Million Kilowatts), 2000-2009

Figure 57: Austrian Fossil Fuels Proved natural gas reserves (Trillion Cubic Feet), 2002-2011

Figure 58: Austrian Fossil Fuels- Proved oil reserves (Billion Barrels), 2002-2011

Figure 59: Austrian Hydroelectricity Installed Capacity (Million Kilowatts), 2000-2009

Figure 60: Austrian Natural Gas Consumption (Billion Cubic Feet), 2001-2010

Figure 61: Austrian Natural Gas Imports (Billion Cubic Feet), 2001-2010

Figure 62: Austrian Natural Gas Production (Billion Cubic Feet), 2001-2010

Figure 63: Austrian Net Conventional Thermal Electricity Generation (Billion Kilowatt hours), 2001-2010

Figure 64: Austrian Net Geothermal, Solar, Wind, and Wood Electric Power Generation (Billion Kilowatt hours), 2001-2010

Figure 65: Austrian Net Hydroelectric Power Generation (Billion Kilowatt hours), 2001-2010

Figure 66: Austrian Petroleum Consumption (Thousand Barrels Per Day), 2002-2011

Figure 67: Austrian Petroleum Production (Thousand Barrels Per Day), 2002-2011

Figure 68: Austrian People Employed in R and D (Number of researchers per million people), 2004-2009

Figure 69: Austrian Coal Consumption (Thousand Short Tons), 2001-2010

Figure 70: Austrian Political Stability Index, 2002-2010

Figure 71: Austrian Transparency Index, 2002-2011

Figure 72: Austrian Local Fixed line calling cost (Euro per 10 min call), 2001-2010

Figure 73: Austrian Fixed line calling cost National (Euro per 10 min call), 2001-2010

*Alle Preise sind netto ausgewiesen. In Abhängigkeit von Ihrer Rechnungsanschrift ist hierauf noch USt. zu entrichten (Deutschland z.Z. 19%). Unser Angebot richtet sich ausschließlich an Unternehmen, Gewerbetreibende und Freiberufler.

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