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%%%vertyp_2608%%% - UK Pensions 2010

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Introduction

This report provides a comprehensive analysis of the UK pensions market, highlighting the current issues and trends in the market. The report sizes the market by pension product and by distribution channel and forecasts both for a period of five years up to 2014. The report focuses on how providers and the pensions industry as a whole can boost pension savings.

Scope

*Examines the current shape of the UK pensions market and explores the current issues that are hindering full engagement of consumers in the market.

*Analyses the key products and regulatory trends that are currently affecting the pensions market.

*Forecasts the direction of the UK pensions market from 2010 to 2014 by product and by distribution split.

Highlights

The dominance of personal pensions in the individual pensions market has been overshadowed by the rise in popularity of SIPP products. The benefits of SIPP investment via a wrap platform are numerous, as they allow investors to manage their entire investment portfolio via one portal making it easier to maximize tax efficiency.

The stakeholder pension market is expected to decline dramatically with the introduction of the government incentivized NEST scheme in 2012, which is expected to draw consumers away from the lower end products. Other changes being implemented by the new coalition government will also impact on the future of the UK pensions market.

Reasons to Purchase

*Provides detailed analysis of developments in the individual pensions market such as personal accounts

*Access Datamonitor's forecasts for the future size of the UK Pensions market

*Identify competitor innovations and dynamics, and changes taking place in the distribution dynamics of the market
Overview 1

Catalyst 1

Summary 1

Executive Summary 2

Both regular and single premium pension markets contracted in 2009 2

Providers should focus on SIPPs 2

Providers will need to assist consumers in every step of retirement planning 2

The RDR aims to increase consumer confidence in seeking pensions advice 2

IFAs are unchallenged in the distribution of pension products 2

Table of Contents 3

Table of figures 4

Table of tables 5

Market Context 6

There are three main products in the pensions market 6

Stakeholder pensions are the most basic form of pension product 6

Personal pensions are aimed at the mass affluent market 7

SIPPs provide consumers with increased control over investments 7

The pressure on state benefits are increasing as the whole pension market is declining 8

Personal pensions and SIPPs still command the single premium pensions market despite a fall in new business premiums 8

Group personal pensions saw an increase in market share during 2009 8

Stakeholder pension market share contracted by 2% in 2009 9

Single premium SIPPs maintained a market share of 23% in 2009 10

Regular premium pension market contacted by 16.7% in 2009 11

Group personal pensions continue to dominate the regular premium market 11

Stakeholder pensions lost market share as new business declined by £103m APE in 2009 12

SIPPs maintain market share despite falls in new business during 2009 12

Providers should focus on SIPPs 12

GPP will decline as the government aims to roll out NESTs in 2012 13

The features offered by SIPPs will spur their growth over 2010-14 14

Additional voluntary contributions and stakeholder pensions will be the biggest losers in the regular premium pensions market 14

SIPPs are forecasted to drive the single premium pensions market for the next five years 15

Distributing SIPPs on an efficient wrap platform will provide investors with increased tax-efficiency and convenience 16

Greater clarity of SIPPs is needed to prevent a mis-selling scandal in the future 17

The increasing interest in SIPPs does not necessarily signal an end for personal and stakeholder pensions 17

Market Issues 19

There are five main areas that are impacting on the pension market 19

Economic climate presents a challenge to the pensions market 19

Accumulators have suffered significant losses from the poor performance of pension funds 19

Pension funds are still at the mercy of volatile stock markets 20

Pension funds have been hit by the Deep Horizon leak as BP halted dividend payments 20

Providers will need to assist consumers in every step of their retirement planning 20

Consumers misunderstand the pensions savings process and fail to recognize the different stages of retirement planning 20

Consumers increasingly feel alone when it comes to retirement planning as the shift from defined benefit to defined contribution continues 21

Consumers are not aware of the range of pension products available to them 21

Employees are being forced to bear more risks in defined contribution schemes 21

Providers need to target aspiring accumulators 22

Providers should target young people as a priority 23

Aspirers demand efficient solutions to personal finances 23

Providers need to make the aging population aware of the risks of not saving now 23

People will be living an additional 4.3 years in retirement by 2031 23

Providers should target consumers who are in the accumulation stage 24

The changing demographics in the UK is putting time pressure on long-term savings planning 25

Providers should seek opportunities where the government fails to help consumers achieve financial security in retirement 26

The state benefit system in its current form is buckling under increasing pressure 26

The government links pensions to earnings in a triple lock guarantee 27

The government has put all its eggs into NESTs but the success of the scheme is questionable 27

NESTs are not as low cost as they was initially suggested 27

NESTs will be in competition with stakeholder pensions and SIPPs 28

The coalition government will make its mark on pensions and NESTs 29

The RDR aims to increase consumer confidence in seeking pensions advice 29

The RDR will address recent failures in the pensions market 29

Consumer confidence will be boosted through interacting with better qualified IFAs 30

Providers will need to clearly distinguish their role as an advisor and a sales person 30

The RDR will decrease the chances of unsuitable advice being given to the pensions market 30

SIPPs are at the forefront of product innovation 31

SIPPs have received the most recent attention 31

Appropriate segmentation and targeting of SIPPs can boost take-up and retention 31

Uninsured SIPP transfer rates increased in 2009 to 83.8% 32

Alternative investments to pension schemes are available for those who wish to diversify their long-term savings portfolio 34

Individual savings accounts are a tax efficient way of boosting savings 34

Venture capital trusts are high-risk and tax efficient 35

Property provides security for investors who seek a long-term investment 35

Competitor Dynamics 36

A successful rebranding campaign has contributed to Aviva taking the top spot in the regular premium market in 2009 36

Aviva nets the highest market share in 2009 36

Lloyds Banking Group overtook Aviva as number one new business provider in the single premium market in 2009 38

The top three players in the regular premium market also top the single premium market in 2009 38

Similar trends were observed across the regular and single premium pension markets in 2009 39

Competitors have increased market share through a variety of means 39

Aviva's change from Norwich Union is a marketing success 40

Lloyds TSB merger with HBOS makes it the top provider of single premium pensions 42

Lloyds Banking Group will face competition criticism in the long term 42

Asset management companies break top 20 in both the regular and single premium markets in 2009 42

Distribution Dynamics 43

IFAs are unchallenged in the distribution of pension products 43

Single tie distributors has become an increasingly popular choice for consumers, with a CAGR of 48.7% over 2005-09 43

IFAs will continue to dominate despite a changing pension landscape 44

Stakeholder pension regular premium distribution splits show that bancassurance suffered in 2009 46

The regular premium stakeholder pensions market will become more evenly distributed between single tied, bancassurance and IFAs over the next five years 47

IFAs will remain dominant in the personal pension regular premium market 48

IFAs will continue to dominate the regular premium personal pensions market over the next five years 49

The regular premium SIPPs market was dominated by IFA new business sales in 2009, despite a declining market 50

Non-intermediated regular premium SIPP sales will fall out of the market, while IFAs increase their distribution market share out to 2014 51

Stakeholder pensions single premium distribution splits 52

The single premium stakeholder pensions market is declining and is not attracting competition between the distribution channels 53

IFAs were the dominant distribution channel in 2009 for single premium personal pensions, with a market share of 80% 54

Bancassurance will see a decline in distribution share with a forecasted CAGR of -16% over 2010-14 55

Single premium SIPPs distribution is predominately controlled by the IFA channel 56

IFAs will continue to dominate the single premium SIPPs market out to 2014 57

Online distribution and wraps will enhance the ease of financial planning 58

Online channels make it easier for providers and advisors to target the mass market 58

Wrap platforms and SIPPs are complementary and are becoming increasingly popular 59

Regulatory changes to distribution provide a particular challenge to the sale of SIPPs 59

Wrap platforms are conducive to consumers' needs when saving for retirement 59

Wrap platforms and SIPPs are complementary with demand for this structure increasing 59

Corporate wrap platforms will become the norm along side retail wrap platforms 60

Wrap platforms accommodate the FSA's move to a transparent pricing structure 60

Implementing the RDR in 2012 could see opportunities arise for bancassurance to increase market share 60

The IFA distribution channel could become consolidated as IFAs choose retirement over retraining 60

Consolidation of IFAs could raise opportunities for bancassurance to increase its share in the distribution of pension products 60

Appendix 61

Supplementary information 61

Definitions 66

Single premium policy 66

Regular premium 66

New business 66

Life-based savings products 66

In-specie contribution 66

Pension product definitions 66

Personal pensions 66

Stakeholder pensions 66

Group personal pensions (GPPs) 66

DSS rebates 67

Employer-sponsored stakeholder pension 67

Self-invested personal pensions (SIPPs) 67

ABI definitions of distribution channels 67

Independent financial advisors (IFAs) 67

Direct sales forces 67

Tied agents 67

Multi-tied agents 67

Bancassurance 68

Direct marketing 68

Other 68

Further reading 68

Ask the analyst 68

Datamonitor consulting 68

Disclaimer 68

List of Tables

Table 1: New business premiums for single premium pensions (£m APE), 2005-09 10

Table 2: SIPPs new business premiums, by use (£m APE), 2005-09 10

Table 3: New business premiums for regular premium pensions (£m APE), 2005-09 12

Table 4: Forecasted new business premiums for regular premium pensions (£m APE), 2010-14 15

Table 5: Forecasted new business premiums for single premium pensions (£m APE), 2010-14 18

Table 6: New business premiums in transferred/non-transferred pension insured and uninsured SIPPs (£m APE), 2008 and 2009 34

Table 7: Top 20 companies in the regular premium pensions market, by new business premiums (£m APE), 2009 37

Table 8: Top 20 companies in the single premium pensions market, by new business premiums (£m APE), 2009 39

Table 9: Total (regular and single pension premiums) new business premiums (£m APE), by channel, 2005-09 44

Table 10: Forecasted total (regular and single pension premiums) new business premiums (£m APE), by channel, 2010-14 46

Table 11: Stakeholder pensions regular premium distribution splits (£m APE), 2005-09 61

Table 12: Forecasted stakeholder pensions regular premium distribution splits (£m APE), 2010-14 61

Table 13: Personal pensions regular premium distribution splits (£m APE), 2005-09 62

Table 14: Forecasted personal pensions regular premium distribution splits (£m APE), 2010-14 62

Table 15: SIPPs regular premium distribution splits (£m APE), 2005-09 62

Table 16: Forecasted SIPPs regular premium distribution splits (£m APE), 2010-14 63

Table 17: Stakeholder pensions single premium distribution splits (£m APE), 2005-09 63

Table 18: Forecasted stakeholder pension single premium distribution splits (£m APE), 2010-14 63

Table 19: Personal pensions single premium distribution splits (£m APE), 2005-09 64

Table 20: Forecasted personal pensions single premium distribution (£m APE), 2010-14 64

Table 21: SIPPs single premium distribution splits (£m APE), 2005-09 64

Table 22: Forecasted SIPPs single premium distribution splits (£m APE), 2010-14 65

List of Figures

Figure 1: The single premium pensions market contracted in 2009 9

Figure 2: Group personal pensions dominate the regular premium pension market 11

Figure 3: GPPs will decline as the government introduce NESTs 13

Figure 4: SIPPs will gain market share over the coming years, demonstrating positive year-on-year growth 16

Figure 5: Pension providers have a certain level of control over certain aspects of market issues 19

Figure 6: The percentage of the population over retirement age is set to increase 24

Figure 7: Fertility rates for the over-35s and over-40s experience an upward trend 25

Figure 8: Transfers were a significant portion of single premium SIPPs new business in 2009 33

Figure 9: Aviva is the top provider of regular premium pensions with a 21.5% market share in 2009 36

Figure 10: Lloyds Banking Group was the top provider of single premium pensions in 2009 38

Figure 11: Norwich Union advertising campaign to enhance its new name of Aviva 40

Figure 12: Emotive advertising engages new and existing consumers 41

Figure 13: IFAs dominate the distribution landscape 43

Figure 14: Distribution channels among providers will remain stable in a flat market 45

Figure 15: Bancassurance fell dramatically in 2009 47

Figure 16: Bancassurance will continue to suffer out to 2014 48

Figure 17: New business through financial advisors fell in 2009 as bancassurance saw a rise 49

Figure 18: IFAs will see a slight recovery in new business premiums from 2011 50

Figure 19: IFAs continue to dominate the SIPPs market despite a year-on-year downward trend in 2008-09 51

Figure 20: Bancassurance will fall out of the SIPPs market, leaving IFAs to continue domination 52

Figure 21: IFAs' market share halved between 2006 and 2009 53

Figure 22: IFAs continue to lose market share in the medium term 54

Figure 23: IFAs' new business premiums declined by -31% in 2009 55

Figure 24: Non-intermediated distribution channels will bottom out of the market in 2013 56

Figure 25: IFAs led the new business premiums in 2009 despite a fall from their 2007 peak 57

Figure 26: Non-intermediated new business premiums will have a CAGR of 24% over 2010-14 58

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