Marktanalyse - Other Pet Food in Hungary

Sales of other pet food are expected to increase by 4% in current value terms in 2010, while volume sales growth is expected to be almost 3%. As both the fish and bird population are expected to decrease slightly in 2010, demand for other pet food products will not increase significantly. However, the growing small mammal/reptile population and the improving availability of other pet food products could generate additional demand in the category in 2010.

Euromonitor International's Other Pet Food in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Bird Food, Cat Food, Dog and Cat Food by Price Platform (Excl Treats and Mixers), Dog and Cat Food by Price Platform (incl Treats and Mixers), Dog and Cat Food by Type (Excl Treats and Mixers), Dog Food, Fish Food, Small Mammal/Reptile Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Other Pet Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Other Pet Food in Hungary

Euromonitor International

September 2010

List of Contents and Tables

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

Table 1 Other Pet Population 2005-2010

Category Data

Table 2 Sales of Other Pet Food by Type: Volume 2005-2010

Table 3 Sales of Other Pet Food by Type: Value 2005-2010

Table 4 Sales of Other Pet Food by Type: % Volume Growth 2005-2010

Table 5 Sales of Other Pet Food by Type: % Value Growth 2005-2010

Table 6 Bird Food Brand Shares 2006-2009

Table 7 Fish Food Brand Shares 2006-2009

Table 8 Small Mammal/Reptile Food Food Brand Shares 2006-2009

Table 9 Forecast Sales of Other Pet Food by Type: Volume 2010-2015

Table 10 Forecast Sales of Other Pet Food by Type: Value 2010-2015

Table 11 Forecast Sales of Other Pet Food by Type: % Volume Growth 2010-2015

Table 12 Forecast Sales of Other Pet Food by Type: % Value Growth 2010-2015

Fisch Kft in Pet Care (hungary)

Strategic Direction

Key Facts

Summary 1 Fisch Kft: Key Facts

Summary 2 Fisch Kft: Operational Indicators 2006-2008

Company Background

Production

Competitive Positioning

Summary 3 Fisch Kft: Competitive Position 2009

Vitakraft Aqua Food Kft in Pet Care (hungary)

Strategic Direction

Key Facts

Summary 4 Vitakraft Aqua Food Kft: Key Facts

Summary 5 Vitakraft Aqua Food Kft: Operational Indicators 2006-2008

Company Background

Production

Competitive Positioning

Summary 6 Vitakraft Aqua Food Kft: Competitive Position 2009

Executive Summary

Market Growth Slows

Hungarians' Price-sensitivity Determines Demand

the Popularity of Private Label Products Strengthens Retailers

Pet Superstores Develop Dynamically

Stable Growth and Development

Key Trends and Developments

Growing Pet Population

Global Economic Crisis Limits Market Growth

Private Label Leads the Market

Widening Circle of Retailers

Market Indicators

Table 13 Pet Populations 2005-2010

Market Data

Table 14 Sales of Pet Care by Category: Volume 2005-2010

Table 15 Sales of Pet Care by Category: Value 2005-2010

Table 16 Sales of Pet Care by Category: % Volume Growth 2005-2010

Table 17 Sales of Pet Care by Category: % Value Growth 2005-2010

Table 18 Pet Food Company Shares 2005-2009

Table 19 Pet Food Brand Shares 2006-2009

Table 20 Dog and Cat Food Company Shares 2005-2009

Table 21 Dog and Cat Food Brand Shares 2006-2009

Table 22 Penetration of Private Label by Category 2005-2009

Table 23 Sales of Pet Care by Category and Distribution Format: % Analysis 2010

Table 24 Sales of Dog and Cat Food Food by Distribution Format: % Analysis 2010

Table 25 Forecast Sales of Pet Care by Category: Volume 2010-2015

Table 26 Forecast Sales of Pet Care by Category: Value 2010-2015

Table 27 Forecast Sales of Pet Care by Category: % Volume Growth 2010-2015

Table 28 Forecast Sales of Pet Care by Category: % Value Growth 2010-2015

Definitions

Sources

Summary 7 Research Sources

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• Animal Food - American Markets Package
• Animal Food - Asian Markets Package
• Animal Food - Eastern European Markets Package
• Animal Food - European Markets Package
• Animal Food - Global Markets Package
• Animal Food - Top 10 Global Markets Package
• Animal Food - Top 5 Asian Markets Package
• Animal Food - Top 5 European Markets Package
• Animal Food - Western European Markets Package
• Animal Food Market in Argentina
• Animal Food Market in Argentina - Market Size, Forecasts and Market Players
• Animal Food Market in Armenia
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• Animal Food Market in Australia - Market Size, Forecasts and Market Players
• Animal Food Market in Austria
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• Animal Food Market in Azerbaijan
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• Animal Food Market in Belgium