Marktanalyse - Cat Food in New Zealand

With economic recovery well and truly on its way, the demand for value-added and convenient cat food is likely to pick up during the forecast period. Lifestyle and life stage cat food still play strong roles in moving the sector ahead, despite a temporary setback due to the current economic downturn despite households’ determination to provide the best for their pets. Premium cat foods remain the primary value growth driver, with ever-higher quality ingredients fuelling the demand.

Euromonitor International's Cat Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Cat Food by Price Platform, Cat Treats and Mixers, Dog Food by Price Platform, Dog Treats and Mixers, Dry Cat Food, Dry Dog and Cat Food, Dry Dog Food, Economy Dog and Cat Food, Mid-Priced Dog and Cat Food, Premium Dog and Cat Food, Standard Premium Dog and Cat Food, Super Premium Dog and Cat Food, Wet Cat Food, Wet Dog and Cat Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cat Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Cat Food in New Zealand

Euromonitor International

October 2010

List of Contents and Tables

Executive Summary

Heading Towards Recovery

Pet Care Records Strong Performance

Multinationals Rule Pet Care

Supermarket/hypermarkets Has the Winning Formula

Continued Market Recovery Over the Forecast Period

Key Trends and Developments

Premium Pet Food and Pet Products Remain the Key Drivers

Demographic Changes Impact the Pet Population

Market Consolidation Likely To Continue

Supermarkets/hypermarkets Has the Winning Formula in Pet Food Retail Distribution

Further Regulations Likely To Maintain A Sustainable Pet Population

Market Indicators

Table 1 Pet Populations 2005-2010

Market Data

Table 2 Sales of Pet Care by Category: Volume 2005-2010

Table 3 Sales of Pet Care by Category: Value 2005-2010

Table 4 Sales of Pet Care by Category: % Volume Growth 2005-2010

Table 5 Sales of Pet Care by Category: % Value Growth 2005-2010

Table 6 Pet Food Company Shares 2005-2009

Table 7 Pet Food Brand Shares 2006-2009

Table 8 Dog and Cat Food Company Shares 2005-2009

Table 9 Dog and Cat Food Brand Shares 2006-2009

Table 10 Penetration of Private Label by Category 2005-2009

Table 11 Sales of Pet Care by Category and Distribution Format: % Analysis 2010

Table 12 Sales of Dog and Cat Food Food by Distribution Format: % Analysis 2010

Table 13 Forecast Sales of Pet Care by Category: Volume 2010-2015

Table 14 Forecast Sales of Pet Care by Category: Value 2010-2015

Table 15 Forecast Sales of Pet Care by Category: % Volume Growth 2010-2015

Table 16 Forecast Sales of Pet Care by Category: % Value Growth 2010-2015

Definitions

Summary 1 Research Sources

Animates Ltd

Strategic Direction

Key Facts

Summary 2 Animates Ltd: Key Facts

Summary 3 Animates Ltd: Operational Indicators

Company Background

Private Label

Summary 4 Animates Ltd: Private Label Portfolio

Competitive Positioning

Summary 5 Animates Ltd: Competitive Position 2009

Heinz Wattie's Ltd

Strategic Direction

Key Facts

Summary 6 Heinz Wattie's Ltd: Key Facts

Company Background

Production

Summary 7 Heinz Wattie's Ltd: Production Statistics 2008

Competitive Positioning

Summary 8 Heinz Wattie's Ltd: Competitive Position 2009

Masterpet Corp

Strategic Direction

Key Facts

Summary 9 Masterpet Corp: Key Facts

Company Background

Production

Competitive Positioning

Summary 10 Masterpet Corp: Competitive Position 2009

Virbac New Zealand

Strategic Direction

Key Facts

Summary 11 Virbac New Zealand Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 12 Virbac New Zealand Ltd: Competitive Position 2009

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

Table 17 Cat Owning Households: % Analysis 2005-2010

Table 18 Cat Population 2005-2010

Table 19 Cat Food Prepared vs Non-prepared Gap: % Analysis 2005-2010

Category Data

Table 20 Sales of Cat Food by Type: Volume 2005-2010

Table 21 Sales of Cat Food by Type: Value 2005-2010

Table 22 Sales of Cat Food by Type: % Volume Growth 2005-2010

Table 23 Sales of Cat Food by Type: % Value Growth 2005-2010

Table 24 Sales of Premium Cat Food: Value 2005-2010

Table 25 Cat Food Company Shares 2005-2009

Table 26 Cat Food Brand Shares 2006-2009

Table 27 Cat Treats Brand Shares 2006-2009

Table 28 Forecast Sales of Cat Food by Type: Volume 2010-2015

Table 29 Forecast Sales of Cat Food by Type: Value 2010-2015

Table 30 Forecast Sales of Cat Food by Type: % Volume Growth 2010-2015

Table 31 Forecast Sales of Cat Food by Type: % Value Growth 2010-2015

Summary 13 Cat Food by Price Band 2009

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