Marktanalyse - Cat care in South Korea to 2013

Introduction

This databook provides key data and information on the cat care market in South Korea. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in South Korea increased at a compound annual growth rate of 5.6% between 2003 and 2008.

The cat food category led the cat care market in South Korea, accounting for a share of 96.5%.

The leading players in South Korean cat care market include Mars, Inc., Colgate-Palmolive Company and Nestle S.A..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in South Korea

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Cat care 2

Summary category level - Cat food 3

Summary category level - Cat litter 4

Summary category level - Cat toys 5

Summary category level - Cat treats & milk 6

Chapter 2 INTRODUCTION 7

What is this report about? 7

How to use this report 7

Market Definition 8

Chapter 3 MARKET OVERVIEW 21

Value Analysis, 2003?2008 21

Value Analysis, 2008?2013 22

Value Analysis, US$ 2003?2008 24

Value Analysis, US$ 2008?2013 24

Volume Analysis, 2003?2008 26

Volume Analysis, 2008?2013 27

Company and Brand Share Analysis 30

Distribution Analysis 33

Expenditure & consumption per capita 35

Chapter 4 LEADING COMPANY PROFILES 38

Mars, Inc. 38

Colgate-Palmolive Company 40

Chapter 5 CATEGORY ANALYSIS - CAT FOOD 43

Value Analysis, 2003?2008 43

Value Analysis, 2008?2013 44

Value Analysis, US$ 2003?2008 46

Value Analysis, US$ 2008?2013 46

Volume Analysis, 2003?2008 47

Volume Analysis, 2008?2013 48

Company and Brand Share Analysis 50

Distribution Analysis 53

Expenditure & consumption per capita 55

Chapter 6 CATEGORY ANALYSIS - CAT LITTER 58

Value Analysis, 2003?2008 58

Value Analysis, 2008?2013 59

Value Analysis, US$ 2003?2008 61

Value Analysis, US$ 2008?2013 61

Volume Analysis, 2003?2008 62

Volume Analysis, 2008?2013 63

Company and Brand Share Analysis 65

Distribution Analysis 68

Expenditure & consumption per capita 70

Chapter 7 CATEGORY ANALYSIS - CAT TOYS 73

Value Analysis, 2003?2008 73

Value Analysis, 2008?2013 74

Value Analysis, US$ 2003?2008 76

Value Analysis, US$ 2008?2013 76

Volume Analysis, 2003?2008 77

Volume Analysis, 2008?2013 78

Company and Brand Share Analysis 80

Distribution Analysis 82

Expenditure & consumption per capita 84

Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 87

Value Analysis, 2003?2008 87

Value Analysis, 2008?2013 88

Value Analysis, US$ 2003?2008 90

Value Analysis, US$ 2008?2013 90

Volume Analysis, 2003?2008 92

Volume Analysis, 2008?2013 93

Company and Brand Share Analysis 96

Distribution Analysis 98

Expenditure & consumption per capita 100

Chapter 9 COUNTRY COMPARISON 103

Value 103

Volume 108

Market Share 113

Chapter 10 SOUTH KOREA SOCIOECONOMIC PROFILE 114

Country Overview 114

Key Facts 115

Political Overview 116

South Korea Economic Overview 117

Chapter 11 SOUTH KOREA MACROECONOMIC PROFILE 118

Macroeconomic Indicators 118

Chapter 12 RESEARCH METHODOLOGY 123

Methodology overview 123

Secondary research 124

Market modeling 125

Primary research 126

Data finalization 127

Ongoing research 127

Chapter 13 APPENDIX 128

Future readings 128

How to contact experts in your industry 128

Disclaimer 128



LIST OF FIGURES

Figure 1: South Korea cat care value and value forecast, 2003?2013 (KRW m, nominal prices) 23

Figure 2: South Korea cat care category growth comparison, by value, 2003?2013 25

Figure 3: South Korea cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 28

Figure 4: South Korea cat care category growth comparison, by volume, 2003?2013 29

Figure 5: South Korea cat care company share, by value, 2007?2008 (%) 31

Figure 6: South Korea cat care distribution channels, by value, 2007?2008 (%) 34

Figure 7: South Korea cat food value and value forecast, 2003?2013 (KRW m, nominal prices) 45

Figure 8: South Korea cat food volume and volume forecast, 2003?2013 (Kg m) 49

Figure 9: South Korea cat food company share, by value, 2007?2008 (%) 51

Figure 10: South Korea cat food distribution channels, by value, 2007?2008 (%) 54

Figure 11: South Korea cat litter value and value forecast, 2003?2013 (KRW m, nominal prices) 60

Figure 12: South Korea cat litter volume and volume forecast, 2003?2013 (Kg m) 64

Figure 13: South Korea cat litter company share, by value, 2007?2008 (%) 66

Figure 14: South Korea cat litter distribution channels, by value, 2007?2008 (%) 69

Figure 15: South Korea cat toys value and value forecast, 2003?2013 (KRW m, nominal prices) 75

Figure 16: South Korea cat toys volume and volume forecast, 2003?2013 (Units m) 79

Figure 17: South Korea cat toys distribution channels, by value, 2007?2008 (%) 83

Figure 18: South Korea cat treats & milk value and value forecast, 2003?2013 (KRW m, nominal prices) 89

Figure 19: South Korea cat treats & milk category growth comparison, by value, 2003?2013 91

Figure 20: South Korea cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 94

Figure 21: South Korea cat treats & milk category growth comparison, by volume, 2003?2013 95

Figure 22: South Korea cat treats & milk distribution channels, by value, 2007?2008 (%) 99

Figure 23: Global cat care market split (value terms, 2008) — Top 5 countries 104

Figure 24: Global cat care market value, 2003—2008 (Top 5 countries) 107

Figure 25: Global cat care market split (volume terms, 2008) — Top 5 countries 109

Figure 26: Global cat care market volume, 2003—2008 (Top 5 countries) 112

Figure 27: Map of South Korea 115

Figure 28: Annual data review process 124



LIST OF TABLES

Table 1: Cat care category definitions 9

Table 2: Cat care distribution channels 10

Table 3: South Korea cat care value, 2003?2008 (KRW m, nominal prices) 21

Table 4: South Korea cat care value forecast, 2008?2013 (KRW m, nominal prices) 22

Table 5: South Korea cat care value, 2003?2008 (US$ m nominal prices) 24

Table 6: South Korea cat care value forecast, 2008?2013 (US$ m nominal prices) 24

Table 7: South Korea cat care volume, 2003?2008 (Kg/Liters/Units m) 26

Table 8: South Korea cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 27

Table 9: South Korea cat care brand share, by value, 2007?2008 (%) 30

Table 10: South Korea cat care value, by brand 2007?2008 (KRW m nominal prices) 30

Table 11: South Korea cat care company share by value, 2007?2008 (%) 32

Table 12: South Korea cat care value, by company, 2007?2008 (KRW m nominal prices) 32

Table 13: South Korea cat care distribution channels, by value, 2007?2008 (%) 33

Table 14: South Korea cat care value, by distribution channel, 2007?2008 (KRW m nominal prices) 33

Table 15: South Korea cat care expenditure per capita, 2003?2008 (KRW, nominal prices) 35

Table 16: South Korea cat care forecast expenditure per capita, 2008?2013 (KRW, nominal prices) 35

Table 17: South Korea cat care expenditure per capita, 2003?2008 (US$ nominal prices) 36

Table 18: South Korea cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 36

Table 19: South Korea cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 37

Table 20: South Korea cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 37

Table 21: Mars, Inc. Key Facts 38

Table 22: Colgate-Palmolive Company Key Facts 40

Table 23: South Korea cat food value, 2003?2008 (KRW m, nominal prices) 43

Table 24: South Korea cat food value forecast, 2008?2013 (KRW m, nominal prices) 44

Table 25: South Korea cat food value, 2003?2008 (US$ m nominal prices) 46

Table 26: South Korea cat food value forecast, 2008?2013 (US$ m nominal prices) 46

Table 27: South Korea cat food volume, 2003?2008 (Kg m) 47

Table 28: South Korea cat food volume forecast, 2008?2013 (Kg m) 48

Table 29: South Korea cat food brand share, by value, 2007?2008 (%) 50

Table 30: South Korea cat food value, by brand 2007?2008 (KRW m nominal prices) 50

Table 31: South Korea cat food company share by value, 2007?2008 (%) 52

Table 32: South Korea cat food value, by company, 2007?2008 (KRW m nominal prices) 52

Table 33: South Korea cat food distribution channels, by value, 2007?2008 (%) 53

Table 34: South Korea cat food value, by distribution channel, 2007?2008 (KRW m nominal prices) 53

Table 35: South Korea cat food expenditure per capita, 2003?2008 (KRW, nominal prices) 55

Table 36: South Korea cat food forecast expenditure per capita, 2008?2013 (KRW, nominal prices) 55

Table 37: South Korea cat food expenditure per capita, 2003?2008 (US$ nominal prices) 56

Table 38: South Korea cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 56

Table 39: South Korea cat food consumption per capita, 2003?2008 (Kg) 57

Table 40: South Korea cat food forecast consumption per capita, 2008?2013 (Kg) 57

Table 41: South Korea cat litter value, 2003?2008 (KRW m, nominal prices) 58

Table 42: South Korea cat litter value forecast, 2008?2013 (KRW m, nominal prices) 59

Table 43: South Korea cat litter value, 2003?2008 (US$ m nominal prices) 61

Table 44: South Korea cat litter value forecast, 2008?2013 (US$ m nominal prices) 61

Table 45: South Korea cat litter volume, 2003?2008 (Kg m) 62

Table 46: South Korea cat litter volume forecast, 2008?2013 (Kg m) 63

Table 47: South Korea cat litter brand share, by value, 2007?2008 (%) 65

Table 48: South Korea cat litter value, by brand 2007?2008 (KRW m nominal prices) 65

Table 49: South Korea cat litter company share by value, 2007?2008 (%) 67

Table 50: South Korea cat litter value, by company, 2007?2008 (KRW m nominal prices) 67

Table 51: South Korea cat litter distribution channels, by value, 2007?2008 (%) 68

Table 52: South Korea cat litter value, by distribution channel, 2007?2008 (KRW m nominal prices) 68

Table 53: South Korea cat litter expenditure per capita, 2003?2008 (KRW, nominal prices) 70

Table 54: South Korea cat litter forecast expenditure per capita, 2008?2013 (KRW, nominal prices) 70

Table 55: South Korea cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 71

Table 56: South Korea cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 71

Table 57: South Korea cat litter consumption per capita, 2003?2008 (Kg) 72

Table 58: South Korea cat litter forecast consumption per capita, 2008?2013 (Kg) 72

Table 59: South Korea cat toys value, 2003?2008 (KRW m, nominal prices) 73

Table 60: South Korea cat toys value forecast, 2008?2013 (KRW m, nominal prices) 74

Table 61: South Korea cat toys value, 2003?2008 (US$ m nominal prices) 76

Table 62: South Korea cat toys value forecast, 2008?2013 (US$ m nominal prices) 76

Table 63: South Korea cat toys volume, 2003?2008 (Units m) 77

Table 64: South Korea cat toys volume forecast, 2008?2013 (Units m) 78

Table 65: South Korea cat toys brand share, by value, 2007?2008 (%) 80

Table 66: South Korea cat toys value, by brand 2007?2008 (KRW m nominal prices) 80

Table 67: South Korea cat toys company share by value, 2007?2008 (%) 81

Table 68: South Korea cat toys value, by company, 2007?2008 (KRW m nominal prices) 81

Table 69: South Korea cat toys distribution channels, by value, 2007?2008 (%) 82

Table 70: South Korea cat toys value, by distribution channel, 2007?2008 (KRW m nominal prices) 82

Table 71: South Korea cat toys expenditure per capita, 2003?2008 (KRW, nominal prices) 84

Table 72: South Korea cat toys forecast expenditure per capita, 2008?2013 (KRW, nominal prices) 84

Table 73: South Korea cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 85

Table 74: South Korea cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 85

Table 75: South Korea cat toys consumption per capita, 2003?2008 (Units) 86

Table 76: South Korea cat toys forecast consumption per capita, 2008?2013 (Units) 86

Table 77: South Korea cat treats & milk value, 2003?2008 (KRW m, nominal prices) 87

Table 78: South Korea cat treats & milk value forecast, 2008?2013 (KRW m, nominal prices) 88

Table 79: South Korea cat treats & milk value, 2003?2008 (US$ m nominal prices) 90

Table 80: South Korea cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 90

Table 81: South Korea cat treats & milk volume, 2003?2008 (Kg/Liters m) 92

Table 82: South Korea cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 93

Table 83: South Korea cat treats & milk brand share, by value, 2007?2008 (%) 96

Table 84: South Korea cat treats & milk value, by brand 2007?2008 (KRW m nominal prices) 96

Table 85: South Korea cat treats & milk company share by value, 2007?2008 (%) 97

Table 86: South Korea cat treats & milk value, by company, 2007?2008 (KRW m nominal prices) 97

Table 87: South Korea cat treats & milk distribution channels, by value, 2007?2008 (%) 98

Table 88: South Korea cat treats & milk value, by distribution channel, 2007?2008 (KRW m nominal prices) 98

Table 89: South Korea cat treats & milk expenditure per capita, 2003?2008 (KRW, nominal prices) 100

Table 90: South Korea cat treats & milk forecast expenditure per capita, 2008?2013 (KRW, nominal prices) 100

Table 91: South Korea cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 101

Table 92: South Korea cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 101

Table 93: South Korea cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 102

Table 94: South Korea cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 102

Table 95: Global cat care market value, 2008 103

Table 96: Global cat care market split (value terms (US$ m), 2008) — Top 5 countries 106

Table 97: Global cat care market volume, 2008 108

Table 98: Global cat care market split (volume terms, 2008) — Top 5 countries 111

Table 99: Leading players - Top 5 countries 113

Table 100: South Korea Key Facts 115

Table 101: South Korea population, by age group, 2003?08 (millions) 118

Table 102: South Korea population forecast, by age group, 2008?13 (millions) 119

Table 103: South Korea population, by gender, 2003?08 (millions) 119

Table 104: South Korea population forecast, by gender, 2008?13 (millions) 120

Table 105: South Korea nominal GDP, 2003?08 (KRW bn, nominal prices es) 120

Table 106: South Korea nominal GDP forecast, 2008?13 (KRW bn, nominal prices) 120

Table 107: South Korea real GDP, 2003?08 (KRW bn, 2000 prices) 121

Table 108: South Korea real GDP forecast, 2008?13 (KRW bn, 2000 prices) 121

Table 109: South Korea real GDP, 2003?08 (US$ bn, 2000 prices) 121

Table 110: South Korea real GDP forecast, 2008?13 (US$ bn, 2000 prices) 122

Table 111: South Korea consumer price index, 2003?08 (2000=100) 122

Table 112: South Korea consumer price index, 2008?13 (2000=100) 122

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