Marktanalyse - Cat care in North America to 2013

Introduction

This databook provides key data and information on the cat care market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in North America increased at a compound annual growth rate of 4.3% between 2003 and 2008.

The cat food category led the cat care market in North America, accounting for a share of 76%.

The leading players in the North American cat care market include Nestle S.A., Procter & Gamble Company, The and Mars, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in North America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Cat care 2

Summary category level - Cat food 3

Summary category level - Cat litter 4

Summary category level - Cat toys 5

Summary category level - Cat treats & milk 6

Chapter 2 INTRODUCTION 7

What is this report about? 7

How to use this report 7

Market Definition 8

Chapter 3 OVERVIEW 19

Value Analysis 19

Volume Analysis 20

Chapter 4 NORTH AMERICA CAT CARE - MARKET OVERVIEW 21

Value Analysis, 2003?08 21

Value Analysis, 2008?13 22

Volume Analysis, 2003?08 24

Volume Analysis, 2008?13 25

Company Share Analysis 27

Distribution Analysis 30

Expenditure & consumption per capita 32

Chapter 5 LEADING COMPANY PROFILES 34

Nestlé SA 34

Procter & Gamble Company, The 37

Chapter 6 CATEGORY ANALYSIS - CAT FOOD 39

Value Analysis, 2003?08 39

Value Analysis, 2008?13 40

Volume Analysis, 2003?08 42

Volume Analysis, 2008?13 43

Company Share Analysis 45

Distribution Analysis 48

Expenditure & consumption per capita 50

Chapter 7 CATEGORY ANALYSIS - CAT LITTER 52

Value Analysis, 2003?08 52

Value Analysis, 2008?13 53

Volume Analysis, 2003?08 55

Volume Analysis, 2008?13 56

Company Share Analysis 58

Distribution Analysis 61

Expenditure & consumption per capita 63

Chapter 8 CATEGORY ANALYSIS - CAT TOYS 65

Value Analysis, 2003?08 65

Value Analysis, 2008?13 66

Volume Analysis, 2003?08 68

Volume Analysis, 2008?13 69

Company Share Analysis 71

Distribution Analysis 73

Expenditure & consumption per capita 75

Chapter 9 CATEGORY ANALYSIS - CAT TREATS & MILK 77

Value Analysis, 2003?08 77

Value Analysis, 2008?13 78

Volume Analysis, 2003?08 80

Volume Analysis, 2008?13 81

Company Share Analysis 83

Distribution Analysis 86

Expenditure & consumption per capita 88

Chapter 10 RESEARCH METHODOLOGY 90

Methodology overview 90

Secondary research 91

Market modeling 92

Primary research 93

Data finalization 94

Ongoing research 94

Chapter 11 APPENDIX 95

Future readings 95

How to contact experts in your industry 95

Disclaimer 95



LIST OF FIGURES

Figure 1: North America cat care value and value forecast, 2003?13 (US$ m, nominal prices) 23

Figure 2: North America cat care category growth comparison, by value, 2003?13 23

Figure 3: North America cat care volume and volume forecast, 2003?13 (Kg/Liters/Units m) 26

Figure 4: North America cat care category growth comparison, by volume, 2003?13 26

Figure 5: North America cat care company share (Top 5 Companies), by value, 2007?08 (%) 29

Figure 6: North America cat care distribution channels, by value, 2007?08 (%) 31

Figure 7: North America cat food value and value forecast, 2003?13 (US$ m, nominal prices) 41

Figure 8: North America cat food category growth comparison, by value, 2003?13 41

Figure 9: North America cat food volume and volume forecast, 2003?13 (Kg m) 44

Figure 10: North America cat food category growth comparison, by volume, 2003?13 44

Figure 11: North America cat food company share (Top 5 Companies), by value, 2007?08 (%) 47

Figure 12: North America cat food distribution channels, by value, 2007?08 (%) 49

Figure 13: North America cat litter value and value forecast, 2003?13 (US$ m, nominal prices) 54

Figure 14: North America cat litter volume and volume forecast, 2003?13 (Kg m) 57

Figure 15: North America cat litter company share (Top 5 Companies), by value, 2007?08 (%) 60

Figure 16: North America cat litter distribution channels, by value, 2007?08 (%) 62

Figure 17: North America cat toys value and value forecast, 2003?13 (US$ m, nominal prices) 67

Figure 18: North America cat toys volume and volume forecast, 2003?13 (Units m) 70

Figure 19: North America cat toys company share (Top 5 Companies), by value, 2007?08 (%) 72

Figure 20: North America cat toys distribution channels, by value, 2007?08 (%) 74

Figure 21: North America cat treats & milk value and value forecast, 2003?13 (US$ m, nominal prices) 79

Figure 22: North America cat treats & milk category growth comparison, by value, 2003?13 79

Figure 23: North America cat treats & milk volume and volume forecast, 2003?13 (Kg/Liters m) 82

Figure 24: North America cat treats & milk category growth comparison, by volume, 2003?13 82

Figure 25: North America cat treats & milk company share (Top 5 Companies), by value, 2007?08 (%) 85

Figure 26: North America cat treats & milk distribution channels, by value, 2007?08 (%) 87

Figure 27: Annual data review process 91



LIST OF TABLES

Table 1: Cat care category definitions 9

Table 2: Cat care distribution channels 10

Table 3: North America cat care value (country-wise), 2003?08 (US$ m, nominal prices) 19

Table 4: North America cat care value (country-wise) forecast, 2008?13 (US$ m, nominal prices) 19

Table 5: North America cat care volume (country-wise), 2003?08 (Kg/Liters/Units m) 20

Table 6: North America cat care volume (country-wise) forecast, 2008?13 (Kg/Liters/Units m) 20

Table 7: North America cat care value, 2003?08 (US$ m, nominal prices) 21

Table 8: North America cat care value forecast, 2008?13 (US$ m, nominal prices) 22

Table 9: North America cat care volume, 2003?08 (Kg/Liters/Units m) 24

Table 10: North America cat care volume forecast, 2008?13 (Kg/Liters/Units m) 25

Table 11: North America cat care company share (Top 20 Companies) by value, 2007?08 (%) 27

Table 12: North America cat care value, by company, 2007?08 (US$ m nominal prices) 28

Table 13: North America cat care distribution channels, by value, 2007?08 (%) 30

Table 14: North America cat care value, by distribution channel, 2007?08 (US$ m nominal prices) 30

Table 15: North America cat care expenditure per capita, 2003?08 (US$, nominal prices) 32

Table 16: North America cat care forecast expenditure per capita, 2008?13 (US$, nominal prices) 32

Table 17: North America cat care consumption per capita, 2003?08 (Kg/Liters/Units) 33

Table 18: North America cat care forecast consumption per capita, 2008?13 (Kg/Liters/Units) 33

Table 19: Nestlé SA Key Facts 34

Table 20: Procter & Gamble Company, The Key Facts 37

Table 21: North America cat food value, 2003?08 (US$ m, nominal prices) 39

Table 22: North America cat food value forecast, 2008?13 (US$ m, nominal prices) 40

Table 23: North America cat food volume, 2003?08 (Kg m) 42

Table 24: North America cat food volume forecast, 2008?13 (Kg m) 43

Table 25: North America cat food company share (Top 20 Companies) by value, 2007?08 (%) 45

Table 26: North America cat food value, by company, 2007?08 (US$ m nominal prices) 46

Table 27: North America cat food distribution channels, by value, 2007?08 (%) 48

Table 28: North America cat food value, by distribution channel, 2007?08 (US$ m nominal prices) 48

Table 29: North America cat food expenditure per capita, 2003?08 (US$, nominal prices) 50

Table 30: North America cat food forecast expenditure per capita, 2008?13 (US$, nominal prices) 50

Table 31: North America cat food consumption per capita, 2003?08 (Kg) 51

Table 32: North America cat food forecast consumption per capita, 2008?13 (Kg) 51

Table 33: North America cat litter value, 2003?08 (US$ m, nominal prices) 52

Table 34: North America cat litter value forecast, 2008?13 (US$ m, nominal prices) 53

Table 35: North America cat litter volume, 2003?08 (Kg m) 55

Table 36: North America cat litter volume forecast, 2008?13 (Kg m) 56

Table 37: North America cat litter company share by value, 2007?08 (%) 58

Table 38: North America cat litter value, by company, 2007?08 (US$ m nominal prices) 59

Table 39: North America cat litter distribution channels, by value, 2007?08 (%) 61

Table 40: North America cat litter value, by distribution channel, 2007?08 (US$ m nominal prices) 61

Table 41: North America cat litter expenditure per capita, 2003?08 (US$, nominal prices) 63

Table 42: North America cat litter forecast expenditure per capita, 2008?13 (US$, nominal prices) 63

Table 43: North America cat litter consumption per capita, 2003?08 (Kg) 64

Table 44: North America cat litter forecast consumption per capita, 2008?13 (Kg) 64

Table 45: North America cat toys value, 2003?08 (US$ m, nominal prices) 65

Table 46: North America cat toys value forecast, 2008?13 (US$ m, nominal prices) 66

Table 47: North America cat toys volume, 2003?08 (Units m) 68

Table 48: North America cat toys volume forecast, 2008?13 (Units m) 69

Table 49: North America cat toys company share by value, 2007?08 (%) 71

Table 50: North America cat toys value, by company, 2007?08 (US$ m nominal prices) 71

Table 51: North America cat toys distribution channels, by value, 2007?08 (%) 73

Table 52: North America cat toys value, by distribution channel, 2007?08 (US$ m nominal prices) 73

Table 53: North America cat toys expenditure per capita, 2003?08 (US$, nominal prices) 75

Table 54: North America cat toys forecast expenditure per capita, 2008?13 (US$, nominal prices) 75

Table 55: North America cat toys consumption per capita, 2003?08 (Units) 76

Table 56: North America cat toys forecast consumption per capita, 2008?13 (Units) 76

Table 57: North America cat treats & milk value, 2003?08 (US$ m, nominal prices) 77

Table 58: North America cat treats & milk value forecast, 2008?13 (US$ m, nominal prices) 78

Table 59: North America cat treats & milk volume, 2003?08 (Kg/Liters m) 80

Table 60: North America cat treats & milk volume forecast, 2008?13 (Kg/Liters m) 81

Table 61: North America cat treats & milk company share (Top 20 Companies) by value, 2007?08 (%) 83

Table 62: North America cat treats & milk value, by company, 2007?08 (US$ m nominal prices) 84

Table 63: North America cat treats & milk distribution channels, by value, 2007?08 (%) 86

Table 64: North America cat treats & milk value, by distribution channel, 2007?08 (US$ m nominal prices) 86

Table 65: North America cat treats & milk expenditure per capita, 2003?08 (US$, nominal prices) 88

Table 66: North America cat treats & milk forecast expenditure per capita, 2008?13 (US$, nominal prices) 88

Table 67: North America cat treats & milk consumption per capita, 2003?08 (Kg/Liters) 89

Table 68: North America cat treats & milk forecast consumption per capita, 2008?13 (Kg/Liters) 89

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