Marktanalyse - Cat care in Eastern Europe to 2013

Introduction

This databook provides key data and information on the cat care market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in Eastern Europe increased at a compound annual growth rate of 4.5% between 2003 and 2008.

The cat food category led the cat care market in Eastern Europe, accounting for a share of 82.1%.

The leading players in the Eastern European cat care market include Mars, Inc., Nestle S.A. and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Cat care 2

Summary category level - Cat food 3

Summary category level - Cat litter 4

Summary category level - Cat toys 5

Summary category level - Cat treats & milk 6

Chapter 2 INTRODUCTION 7

What is this report about? 7

How to use this report 7

Market Definition 8

Chapter 3 OVERVIEW 20

Value Analysis 20

Volume Analysis 22

Chapter 4 EASTERN EUROPE CAT CARE - MARKET OVERVIEW 24

Value Analysis, 2003?2008 24

Value Analysis, 2008?2013 25

Volume Analysis, 2003?2008 27

Volume Analysis, 2008?2013 28

Company Share Analysis 30

Distribution Analysis 33

Expenditure & consumption per capita 35

Chapter 5 LEADING COMPANY PROFILES 37

Mars, Inc. 37

Nestlé SA 39

Chapter 6 CATEGORY ANALYSIS - CAT FOOD 42

Value Analysis, 2003?2008 42

Value Analysis, 2008?2013 43

Volume Analysis, 2003?2008 45

Volume Analysis, 2008?2013 46

Company Share Analysis 48

Distribution Analysis 51

Expenditure & consumption per capita 53

Chapter 7 CATEGORY ANALYSIS - CAT LITTER 55

Value Analysis, 2003?2008 55

Value Analysis, 2008?2013 56

Volume Analysis, 2003?2008 57

Volume Analysis, 2008?2013 58

Company Share Analysis 59

Distribution Analysis 62

Expenditure & consumption per capita 64

Chapter 8 CATEGORY ANALYSIS - CAT TOYS 66

Value Analysis, 2003?2008 66

Value Analysis, 2008?2013 67

Volume Analysis, 2003?2008 68

Volume Analysis, 2008?2013 69

Company Share Analysis 70

Distribution Analysis 73

Expenditure & consumption per capita 75

Chapter 9 CATEGORY ANALYSIS - CAT TREATS & MILK 77

Value Analysis, 2003?2008 77

Value Analysis, 2008?2013 78

Volume Analysis, 2003?2008 80

Volume Analysis, 2008?2013 81

Company Share Analysis 83

Distribution Analysis 86

Expenditure & consumption per capita 88

Chapter 10 RESEARCH METHODOLOGY 90

Methodology overview 90

Secondary research 91

Market modeling 92

Primary research 93

Data finalization 94

Ongoing research 94

Chapter 11 APPENDIX 95

Future readings 95

How to contact experts in your industry 95

Disclaimer 95



LIST OF FIGURES

Figure 1: Eastern Europe cat care value and value forecast, 2003?2013 (US$ m, nominal prices) 26

Figure 2: Eastern Europe cat care category growth comparison, by value, 2003?2013 26

Figure 3: Eastern Europe cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 29

Figure 4: Eastern Europe cat care category growth comparison, by volume, 2003?2013 29

Figure 5: Eastern Europe cat care company share (Top 5 Companies), by value, 2007?2008 (%) 32

Figure 6: Eastern Europe cat care distribution channels, by value, 2007?2008 (%) 34

Figure 7: Eastern Europe cat food value and value forecast, 2003?2013 (US$ m, nominal prices) 44

Figure 8: Eastern Europe cat food category growth comparison, by value, 2003?2013 44

Figure 9: Eastern Europe cat food volume and volume forecast, 2003?2013 (Kg m) 47

Figure 10: Eastern Europe cat food category growth comparison, by volume, 2003?2013 47

Figure 11: Eastern Europe cat food company share (Top 5 Companies), by value, 2007?2008 (%) 50

Figure 12: Eastern Europe cat food distribution channels, by value, 2007?2008 (%) 52

Figure 13: Eastern Europe cat litter value and value forecast, 2003?2013 (US$ m, nominal prices) 56

Figure 14: Eastern Europe cat litter volume and volume forecast, 2003?2013 (Kg m) 58

Figure 15: Eastern Europe cat litter company share (Top 5 Companies), by value, 2007?2008 (%) 61

Figure 16: Eastern Europe cat litter distribution channels, by value, 2007?2008 (%) 63

Figure 17: Eastern Europe cat toys value and value forecast, 2003?2013 (US$ m, nominal prices) 67

Figure 18: Eastern Europe cat toys volume and volume forecast, 2003?2013 (Units m) 69

Figure 19: Eastern Europe cat toys company share (Top 5 Companies), by value, 2007?2008 (%) 72

Figure 20: Eastern Europe cat toys distribution channels, by value, 2007?2008 (%) 74

Figure 21: Eastern Europe cat treats & milk value and value forecast, 2003?2013 (US$ m, nominal prices) 79

Figure 22: Eastern Europe cat treats & milk category growth comparison, by value, 2003?2013 79

Figure 23: Eastern Europe cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 82

Figure 24: Eastern Europe cat treats & milk category growth comparison, by volume, 2003?2013 82

Figure 25: Eastern Europe cat treats & milk company share, by value, 2007?2008 (%) 85

Figure 26: Eastern Europe cat treats & milk distribution channels, by value, 2007?2008 (%) 87

Figure 27: Annual data review process 91



LIST OF TABLES

Table 1: Cat care category definitions 9

Table 2: Cat care distribution channels 10

Table 3: Eastern Europe cat care value (country-wise), 2003?2008 (US$ m, nominal prices) 20

Table 4: Eastern Europe cat care value (country-wise) forecast, 2008?2013 (US$ m, nominal prices) 21

Table 5: Eastern Europe cat care volume (country-wise), 2003?2008 (Kg/Liters/Units m) 22

Table 6: Eastern Europe cat care volume (country-wise) forecast, 2008?2013 (Kg/Liters/Units m) 23

Table 7: Eastern Europe cat care value, 2003?2008 (US$ m, nominal prices) 24

Table 8: Eastern Europe cat care value forecast, 2008?2013 (US$ m, nominal prices) 25

Table 9: Eastern Europe cat care volume, 2003?2008 (Kg/Liters/Units m) 27

Table 10: Eastern Europe cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 28

Table 11: Eastern Europe cat care company share (Top 20 Companies) by value, 2007?2008 (%) 30

Table 12: Eastern Europe cat care value, by company, 2007?2008 (US$ m nominal prices) 31

Table 13: Eastern Europe cat care distribution channels, by value, 2007?2008 (%) 33

Table 14: Eastern Europe cat care value, by distribution channel, 2007?2008 (US$ m nominal prices) 33

Table 15: Eastern Europe cat care expenditure per capita, 2003?2008 (US$, nominal prices) 35

Table 16: Eastern Europe cat care forecast expenditure per capita, 2008?2013 (US$, nominal prices) 35

Table 17: Eastern Europe cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 36

Table 18: Eastern Europe cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 36

Table 19: Mars, Inc. Key Facts 37

Table 20: Nestlé SA Key Facts 39

Table 21: Eastern Europe cat food value, 2003?2008 (US$ m, nominal prices) 42

Table 22: Eastern Europe cat food value forecast, 2008?2013 (US$ m, nominal prices) 43

Table 23: Eastern Europe cat food volume, 2003?2008 (Kg m) 45

Table 24: Eastern Europe cat food volume forecast, 2008?2013 (Kg m) 46

Table 25: Eastern Europe cat food company share (Top 20 Companies) by value, 2007?2008 (%) 48

Table 26: Eastern Europe cat food value, by company, 2007?2008 (US$ m nominal prices) 49

Table 27: Eastern Europe cat food distribution channels, by value, 2007?2008 (%) 51

Table 28: Eastern Europe cat food value, by distribution channel, 2007?2008 (US$ m nominal prices) 51

Table 29: Eastern Europe cat food expenditure per capita, 2003?2008 (US$, nominal prices) 53

Table 30: Eastern Europe cat food forecast expenditure per capita, 2008?2013 (US$, nominal prices) 53

Table 31: Eastern Europe cat food consumption per capita, 2003?2008 (Kg) 54

Table 32: Eastern Europe cat food forecast consumption per capita, 2008?2013 (Kg) 54

Table 33: Eastern Europe cat litter value, 2003?2008 (US$ m, nominal prices) 55

Table 34: Eastern Europe cat litter value forecast, 2008?2013 (US$ m, nominal prices) 56

Table 35: Eastern Europe cat litter volume, 2003?2008 (Kg m) 57

Table 36: Eastern Europe cat litter volume forecast, 2008?2013 (Kg m) 58

Table 37: Eastern Europe cat litter company share by value, 2007?2008 (%) 59

Table 38: Eastern Europe cat litter value, by company, 2007?2008 (US$ m nominal prices) 60

Table 39: Eastern Europe cat litter distribution channels, by value, 2007?2008 (%) 62

Table 40: Eastern Europe cat litter value, by distribution channel, 2007?2008 (US$ m nominal prices) 62

Table 41: Eastern Europe cat litter expenditure per capita, 2003?2008 (US$, nominal prices) 64

Table 42: Eastern Europe cat litter forecast expenditure per capita, 2008?2013 (US$, nominal prices) 64

Table 43: Eastern Europe cat litter consumption per capita, 2003?2008 (Kg) 65

Table 44: Eastern Europe cat litter forecast consumption per capita, 2008?2013 (Kg) 65

Table 45: Eastern Europe cat toys value, 2003?2008 (US$ m, nominal prices) 66

Table 46: Eastern Europe cat toys value forecast, 2008?2013 (US$ m, nominal prices) 67

Table 47: Eastern Europe cat toys volume, 2003?2008 (Units m) 68

Table 48: Eastern Europe cat toys volume forecast, 2008?2013 (Units m) 69

Table 49: Eastern Europe cat toys company share by value, 2007?2008 (%) 70

Table 50: Eastern Europe cat toys value, by company, 2007?2008 (US$ m nominal prices) 71

Table 51: Eastern Europe cat toys distribution channels, by value, 2007?2008 (%) 73

Table 52: Eastern Europe cat toys value, by distribution channel, 2007?2008 (US$ m nominal prices) 73

Table 53: Eastern Europe cat toys expenditure per capita, 2003?2008 (US$, nominal prices) 75

Table 54: Eastern Europe cat toys forecast expenditure per capita, 2008?2013 (US$, nominal prices) 75

Table 55: Eastern Europe cat toys consumption per capita, 2003?2008 (Units) 76

Table 56: Eastern Europe cat toys forecast consumption per capita, 2008?2013 (Units) 76

Table 57: Eastern Europe cat treats & milk value, 2003?2008 (US$ m, nominal prices) 77

Table 58: Eastern Europe cat treats & milk value forecast, 2008?2013 (US$ m, nominal prices) 78

Table 59: Eastern Europe cat treats & milk volume, 2003?2008 (Kg/Liters m) 80

Table 60: Eastern Europe cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 81

Table 61: Eastern Europe cat treats & milk company share by value, 2007?2008 (%) 83

Table 62: Eastern Europe cat treats & milk value, by company, 2007?2008 (US$ m nominal prices) 84

Table 63: Eastern Europe cat treats & milk distribution channels, by value, 2007?2008 (%) 86

Table 64: Eastern Europe cat treats & milk value, by distribution channel, 2007?2008 (US$ m nominal prices) 86

Table 65: Eastern Europe cat treats & milk expenditure per capita, 2003?2008 (US$, nominal prices) 88

Table 66: Eastern Europe cat treats & milk forecast expenditure per capita, 2008?2013 (US$, nominal prices) 88

Table 67: Eastern Europe cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 89

Table 68: Eastern Europe cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 89

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