Marktanalyse - Cat care in Colombia to 2013

Introduction

This databook provides key data and information on the cat care market in Colombia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in Colombia increased at a compound annual growth rate of 5% between 2003 and 2008.

The cat litter category led the cat care market in Colombia, accounting for a share of 72.7%.

The leading players in Colombian cat care market include Mars, Inc. and Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in Colombia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Cat care 2

Summary category level - Cat food 3

Summary category level - Cat litter 4

Summary category level - Cat toys 5

Summary category level - Cat treats & milk 6

Chapter 2 INTRODUCTION 7

What is this report about? 7

How to use this report 7

Market Definition 8

Chapter 3 MARKET OVERVIEW 21

Value Analysis, 2003?2008 21

Value Analysis, 2008?2013 22

Value Analysis, US$ 2003?2008 24

Value Analysis, US$ 2008?2013 24

Volume Analysis, 2003?2008 26

Volume Analysis, 2008?2013 27

Company and Brand Share Analysis 30

Distribution Analysis 33

Expenditure & consumption per capita 35

Chapter 4 LEADING COMPANY PROFILES 38

Mars, Inc. 38

Nestle SA 40

Chapter 5 CATEGORY ANALYSIS - CAT FOOD 43

Value Analysis, 2003?2008 43

Value Analysis, 2008?2013 44

Value Analysis, US$ 2003?2008 46

Value Analysis, US$ 2008?2013 46

Volume Analysis, 2003?2008 47

Volume Analysis, 2008?2013 48

Company and Brand Share Analysis 50

Distribution Analysis 53

Expenditure & consumption per capita 55

Chapter 6 CATEGORY ANALYSIS - CAT LITTER 58

Value Analysis, 2003?2008 58

Value Analysis, 2008?2013 59

Value Analysis, US$ 2003?2008 60

Value Analysis, US$ 2008?2013 60

Volume Analysis, 2003?2008 61

Volume Analysis, 2008?2013 62

Company and Brand Share Analysis 63

Distribution Analysis 65

Expenditure & consumption per capita 67

Chapter 7 CATEGORY ANALYSIS - CAT TOYS 70

Value Analysis, 2003?2008 70

Value Analysis, 2008?2013 71

Value Analysis, US$ 2003?2008 72

Value Analysis, US$ 2008?2013 72

Volume Analysis, 2003?2008 73

Volume Analysis, 2008?2013 74

Company and Brand Share Analysis 75

Distribution Analysis 77

Expenditure & consumption per capita 79

Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 82

Value Analysis, 2003?2008 82

Value Analysis, 2008?2013 83

Value Analysis, US$ 2003?2008 84

Value Analysis, US$ 2008?2013 84

Volume Analysis, 2003?2008 85

Volume Analysis, 2008?2013 86

Company and Brand Share Analysis 87

Distribution Analysis 89

Expenditure & consumption per capita 91

Chapter 9 COUNTRY COMPARISON 94

Value 94

Volume 99

Market Share 104

Chapter 10 NEW PRODUCT DEVELOPMENT 105

Product launches over time 105

Recent product launches 107

Chapter 11 COLOMBIA SOCIOECONOMIC PROFILE 108

Country Overview 108

Key Facts 109

Political Overview 110

Economic Overview 111

Chapter 12 COLOMBIA MACROECONOMIC PROFILE 112

Macroeconomic Indicators 112

Chapter 13 RESEARCH METHODOLOGY 117

Methodology overview 117

Secondary research 118

Market modeling 119

Primary research 120

Data finalization 121

Ongoing research 121

Chapter 14 APPENDIX 122

Future readings 122

How to contact experts in your industry 122

Disclaimer 122



LIST OF FIGURES

Figure 1: Colombia cat care value and value forecast, 2003?2013 (COP m, nominal prices) 23

Figure 2: Colombia cat care category growth comparison, by value, 2003?2013 25

Figure 3: Colombia cat care volume and volume forecast, 2003?2013 (Kg/Units m) 28

Figure 4: Colombia cat care category growth comparison, by volume, 2003?2013 29

Figure 5: Colombia cat care company share, by value, 2007?2008 (%) 31

Figure 6: Colombia cat care distribution channels, by value, 2007?2008 (%) 34

Figure 7: Colombia cat food value and value forecast, 2003?2013 (COP m, nominal prices) 45

Figure 8: Colombia cat food volume and volume forecast, 2003?2013 (Kg m) 49

Figure 9: Colombia cat food company share, by value, 2007?2008 (%) 51

Figure 10: Colombia cat food distribution channels, by value, 2007?2008 (%) 54

Figure 11: Colombia cat litter value and value forecast, 2003?2013 (COP m, nominal prices) 59

Figure 12: Colombia cat litter volume and volume forecast, 2003?2013 (Kg m) 62

Figure 13: Colombia cat litter distribution channels, by value, 2007?2008 (%) 66

Figure 14: Colombia cat toys value and value forecast, 2003?2013 (COP m, nominal prices) 71

Figure 15: Colombia cat toys volume and volume forecast, 2003?2013 (Units m) 74

Figure 16: Colombia cat toys distribution channels, by value, 2007?2008 (%) 78

Figure 17: Colombia cat treats & milk value and value forecast, 2003?2013 (COP m, nominal prices) 83

Figure 18: Colombia cat treats & milk volume and volume forecast, 2003?2013 (Kg m) 86

Figure 19: Colombia cat treats & milk distribution channels, by value, 2007?2008 (%) 90

Figure 20: Global cat care market split (value terms, 2008) — Top 5 countries 95

Figure 21: Global cat care market value, 2003—2008 (Top 5 countries) 98

Figure 22: Global cat care market split (volume terms, 2008) — Top 5 countries 100

Figure 23: Global cat care market volume, 2003—2008 (Top 5 countries) 103

Figure 24: Map of Colombia 109

Figure 25: Annual data review process 118



LIST OF TABLES

Table 1: Cat care category definitions 9

Table 2: Cat care distribution channels 10

Table 3: Colombia cat care value, 2003?2008 (COP m, nominal prices) 21

Table 4: Colombia cat care value forecast, 2008?2013 (COP m, nominal prices) 22

Table 5: Colombia cat care value, 2003?2008 (US$ m nominal prices) 24

Table 6: Colombia cat care value forecast, 2008?2013 (US$ m nominal prices) 24

Table 7: Colombia cat care volume, 2003?2008 (Kg/Units m) 26

Table 8: Colombia cat care volume forecast, 2008?2013 (Kg/Units m) 27

Table 9: Colombia cat care brand share, by value, 2007?2008 (%) 30

Table 10: Colombia cat care value, by brand 2007?2008 (COP m nominal prices) 30

Table 11: Colombia cat care company share by value, 2007?2008 (%) 32

Table 12: Colombia cat care value, by company, 2007?2008 (COP m nominal prices) 32

Table 13: Colombia cat care distribution channels, by value, 2007?2008 (%) 33

Table 14: Colombia cat care value, by distribution channel, 2007?2008 (COP m nominal prices) 33

Table 15: Colombia cat care expenditure per capita, 2003?2008 (COP, nominal prices) 35

Table 16: Colombia cat care forecast expenditure per capita, 2008?2013 (COP, nominal prices) 35

Table 17: Colombia cat care expenditure per capita, 2003?2008 (US$ nominal prices) 36

Table 18: Colombia cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 36

Table 19: Colombia cat care consumption per capita, 2003?2008 (Kg/Units) 37

Table 20: Colombia cat care forecast consumption per capita, 2008?2013 (Kg/Units) 37

Table 21: Mars, Inc. Key Facts 38

Table 22: Nestle SA Key Facts 40

Table 23: Colombia cat food value, 2003?2008 (COP m, nominal prices) 43

Table 24: Colombia cat food value forecast, 2008?2013 (COP m, nominal prices) 44

Table 25: Colombia cat food value, 2003?2008 (US$ m nominal prices) 46

Table 26: Colombia cat food value forecast, 2008?2013 (US$ m nominal prices) 46

Table 27: Colombia cat food volume, 2003?2008 (Kg m) 47

Table 28: Colombia cat food volume forecast, 2008?2013 (Kg m) 48

Table 29: Colombia cat food brand share, by value, 2007?2008 (%) 50

Table 30: Colombia cat food value, by brand 2007?2008 (COP m nominal prices) 50

Table 31: Colombia cat food company share by value, 2007?2008 (%) 52

Table 32: Colombia cat food value, by company, 2007?2008 (COP m nominal prices) 52

Table 33: Colombia cat food distribution channels, by value, 2007?2008 (%) 53

Table 34: Colombia cat food value, by distribution channel, 2007?2008 (COP m nominal prices) 53

Table 35: Colombia cat food expenditure per capita, 2003?2008 (COP, nominal prices) 55

Table 36: Colombia cat food forecast expenditure per capita, 2008?2013 (COP, nominal prices) 55

Table 37: Colombia cat food expenditure per capita, 2003?2008 (US$ nominal prices) 56

Table 38: Colombia cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 56

Table 39: Colombia cat food consumption per capita, 2003?2008 (Kg) 57

Table 40: Colombia cat food forecast consumption per capita, 2008?2013 (Kg) 57

Table 41: Colombia cat litter value, 2003?2008 (COP m, nominal prices) 58

Table 42: Colombia cat litter value forecast, 2008?2013 (COP m, nominal prices) 59

Table 43: Colombia cat litter value, 2003?2008 (US$ m nominal prices) 60

Table 44: Colombia cat litter value forecast, 2008?2013 (US$ m nominal prices) 60

Table 45: Colombia cat litter volume, 2003?2008 (Kg m) 61

Table 46: Colombia cat litter volume forecast, 2008?2013 (Kg m) 62

Table 47: Colombia cat litter brand share, by value, 2007?2008 (%) 63

Table 48: Colombia cat litter value, by brand 2007?2008 (COP m nominal prices) 63

Table 49: Colombia cat litter company share by value, 2007?2008 (%) 64

Table 50: Colombia cat litter value, by company, 2007?2008 (COP m nominal prices) 64

Table 51: Colombia cat litter distribution channels, by value, 2007?2008 (%) 65

Table 52: Colombia cat litter value, by distribution channel, 2007?2008 (COP m nominal prices) 65

Table 53: Colombia cat litter expenditure per capita, 2003?2008 (COP, nominal prices) 67

Table 54: Colombia cat litter forecast expenditure per capita, 2008?2013 (COP, nominal prices) 67

Table 55: Colombia cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 68

Table 56: Colombia cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 68

Table 57: Colombia cat litter consumption per capita, 2003?2008 (Kg) 69

Table 58: Colombia cat litter forecast consumption per capita, 2008?2013 (Kg) 69

Table 59: Colombia cat toys value, 2003?2008 (COP m, nominal prices) 70

Table 60: Colombia cat toys value forecast, 2008?2013 (COP m, nominal prices) 71

Table 61: Colombia cat toys value, 2003?2008 (US$ m nominal prices) 72

Table 62: Colombia cat toys value forecast, 2008?2013 (US$ m nominal prices) 72

Table 63: Colombia cat toys volume, 2003?2008 (Units m) 73

Table 64: Colombia cat toys volume forecast, 2008?2013 (Units m) 74

Table 65: Colombia cat toys brand share, by value, 2007?2008 (%) 75

Table 66: Colombia cat toys value, by brand 2007?2008 (COP m nominal prices) 75

Table 67: Colombia cat toys company share by value, 2007?2008 (%) 76

Table 68: Colombia cat toys value, by company, 2007?2008 (COP m nominal prices) 76

Table 69: Colombia cat toys distribution channels, by value, 2007?2008 (%) 77

Table 70: Colombia cat toys value, by distribution channel, 2007?2008 (COP m nominal prices) 77

Table 71: Colombia cat toys expenditure per capita, 2003?2008 (COP, nominal prices) 79

Table 72: Colombia cat toys forecast expenditure per capita, 2008?2013 (COP, nominal prices) 79

Table 73: Colombia cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 80

Table 74: Colombia cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 80

Table 75: Colombia cat toys consumption per capita, 2003?2008 (Units) 81

Table 76: Colombia cat toys forecast consumption per capita, 2008?2013 (Units) 81

Table 77: Colombia cat treats & milk value, 2003?2008 (COP m, nominal prices) 82

Table 78: Colombia cat treats & milk value forecast, 2008?2013 (COP m, nominal prices) 83

Table 79: Colombia cat treats & milk value, 2003?2008 (US$ m nominal prices) 84

Table 80: Colombia cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 84

Table 81: Colombia cat treats & milk volume, 2003?2008 (Kg m) 85

Table 82: Colombia cat treats & milk volume forecast, 2008?2013 (Kg m) 86

Table 83: Colombia cat treats & milk brand share, by value, 2007?2008 (%) 87

Table 84: Colombia cat treats & milk value, by brand 2007?2008 (COP m nominal prices) 87

Table 85: Colombia cat treats & milk company share by value, 2007?2008 (%) 88

Table 86: Colombia cat treats & milk value, by company, 2007?2008 (COP m nominal prices) 88

Table 87: Colombia cat treats & milk distribution channels, by value, 2007?2008 (%) 89

Table 88: Colombia cat treats & milk value, by distribution channel, 2007?2008 (COP m nominal prices) 89

Table 89: Colombia cat treats & milk expenditure per capita, 2003?2008 (COP, nominal prices) 91

Table 90: Colombia cat treats & milk forecast expenditure per capita, 2008?2013 (COP, nominal prices) 91

Table 91: Colombia cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 92

Table 92: Colombia cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 92

Table 93: Colombia cat treats & milk consumption per capita, 2003?2008 (Kg) 93

Table 94: Colombia cat treats & milk forecast consumption per capita, 2008?2013 (Kg) 93

Table 95: Global cat care market value, 2008 94

Table 96: Global cat care market split (value terms (US$ m), 2008) — Top 5 countries 97

Table 97: Global cat care market volume, 2008 99

Table 98: Global cat care market split (volume terms, 2008) — Top 5 countries 102

Table 99: Leading players - Top 5 countries 104

Table 100: Colombia cat care new product launches reports, by company 2008 105

Table 101: Colombia cat care new product launches SKUs, by company 2008 105

Table 102: Colombia cat care new product launches (reports), by flavor and fragrances 2008 105

Table 103: Colombia cat care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 106

Table 104: Colombia cat care new product launches (reports), by Package tags or Claims 2008 106

Table 105: Colombia cat care new product launches (reports) 107

Table 106: Colombia Key Facts 109

Table 107: Colombia population, by age group, 2003?08 (millions) 112

Table 108: Colombia population forecast, by age group, 2008?13 (millions) 113

Table 109: Colombia population, by gender, 2003?08 (millions) 113

Table 110: Colombia population forecast, by gender, 2008?13 (millions) 114

Table 111: Colombia nominal GDP, 2003?08 (COP bn, nominal prices) 114

Table 112: Colombia nominal GDP forecast, 2008?13 (COP bn, nominal prices) 114

Table 113: Colombia real GDP, 2003?08 (COP bn, 2000 prices) 115

Table 114: Colombia real GDP forecast, 2008?13 (COP bn, 2000 prices) 115

Table 115: Colombia real GDP, 2003?08 (US$ bn, 2000 prices) 115

Table 116: Colombia real GDP forecast, 2008?13 (US$ bn, 2000 prices) 116

Table 117: Colombia consumer price index, 2003?08 (2000=100) 116

Table 118: Colombia consumer price index, 2008?13 (2000=100) 116

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