Marktanalyse - Cat care in Brazil to 2013

Introduction

This databook provides key data and information on the cat care market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in Brazil increased at a compound annual growth rate of 5.4% between 2003 and 2008.

The cat food category led the cat care market in Brazil, accounting for a share of 98.4%.

The leading players in Brazilian cat care market include Nestle S.A., Mars, Inc. and Guabi Pet.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in Brazil

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Cat care 2

Summary category level - Cat food 3

Summary category level - Cat litter 4

Summary category level - Cat toys 5

Summary category level - Cat treats & milk 6

Chapter 2 INTRODUCTION 7

What is this report about? 7

How to use this report 7

Market Definition 8

Chapter 3 MARKET OVERVIEW 21

Value Analysis, 2003?2008 21

Value Analysis, 2008?2013 22

Value Analysis, US$ 2003?2008 24

Value Analysis, US$ 2008?2013 24

Volume Analysis, 2003?2008 26

Volume Analysis, 2008?2013 27

Company and Brand Share Analysis 30

Distribution Analysis 34

Expenditure & consumption per capita 36

Chapter 4 LEADING COMPANY PROFILES 39

Nestle S.A. 39

Mars, Inc. 42

Chapter 5 CATEGORY ANALYSIS - CAT FOOD 44

Value Analysis, 2003?2008 44

Value Analysis, 2008?2013 45

Value Analysis, US$ 2003?2008 47

Value Analysis, US$ 2008?2013 47

Volume Analysis, 2003?2008 48

Volume Analysis, 2008?2013 49

Company and Brand Share Analysis 51

Distribution Analysis 54

Expenditure & consumption per capita 56

Chapter 6 CATEGORY ANALYSIS - CAT LITTER 59

Value Analysis, 2003?2008 59

Value Analysis, 2008?2013 60

Value Analysis, US$ 2003?2008 62

Value Analysis, US$ 2008?2013 62

Volume Analysis, 2003?2008 63

Volume Analysis, 2008?2013 64

Company and Brand Share Analysis 66

Distribution Analysis 68

Expenditure & consumption per capita 70

Chapter 7 CATEGORY ANALYSIS - CAT TOYS 73

Value Analysis, 2003?2008 73

Value Analysis, 2008?2013 74

Value Analysis, US$ 2003?2008 76

Value Analysis, US$ 2008?2013 76

Volume Analysis, 2003?2008 77

Volume Analysis, 2008?2013 78

Company and Brand Share Analysis 79

Distribution Analysis 82

Expenditure & consumption per capita 84

Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 87

Value Analysis, 2003?2008 87

Value Analysis, 2008?2013 88

Value Analysis, US$ 2003?2008 90

Value Analysis, US$ 2008?2013 90

Volume Analysis, 2003?2008 91

Volume Analysis, 2008?2013 92

Company and Brand Share Analysis 94

Distribution Analysis 96

Expenditure & consumption per capita 98

Chapter 9 COUNTRY COMPARISON 101

Value 101

Volume 106

Market Share 111

Chapter 10 NEW PRODUCT DEVELOPMENT 112

Product launches over time 112

Recent product launches 114

Chapter 11 BRAZIL SOCIOECONOMIC PROFILE 115

Country Overview 115

Key Facts 117

Political Overview 118

Brazil Economic Overview 119

Chapter 12 BRAZIL MACROECONOMIC PROFILE 120

Macroeconomic Indicators 120

Chapter 13 RESEARCH METHODOLOGY 125

Methodology overview 125

Secondary research 126

Market modeling 127

Primary research 128

Data finalization 129

Ongoing research 129

Chapter 14 APPENDIX 130

Future readings 130

How to contact experts in your industry 130

Disclaimer 130



LIST OF FIGURES

Figure 1: Brazil cat care value and value forecast, 2003?2013 (BRL m, nominal prices) 23

Figure 2: Brazil cat care category growth comparison, by value, 2003?2013 25

Figure 3: Brazil cat care volume and volume forecast, 2003?2013 (Kg/Units m) 28

Figure 4: Brazil cat care category growth comparison, by volume, 2003?2013 29

Figure 5: Brazil cat care company share, by value, 2007?2008 (%) 32

Figure 6: Brazil cat care distribution channels, by value, 2007?2008 (%) 35

Figure 7: Brazil cat food value and value forecast, 2003?2013 (BRL m, nominal prices) 46

Figure 8: Brazil cat food volume and volume forecast, 2003?2013 (Kg m) 50

Figure 9: Brazil cat food company share, by value, 2007?2008 (%) 52

Figure 10: Brazil cat food distribution channels, by value, 2007?2008 (%) 55

Figure 11: Brazil cat litter value and value forecast, 2003?2013 (BRL m, nominal prices) 61

Figure 12: Brazil cat litter volume and volume forecast, 2003?2013 (Kg m) 65

Figure 13: Brazil cat litter distribution channels, by value, 2007?2008 (%) 69

Figure 14: Brazil cat toys value and value forecast, 2003?2013 (BRL m, nominal prices) 75

Figure 15: Brazil cat toys volume and volume forecast, 2003?2013 (Units m) 78

Figure 16: Brazil cat toys company share, by value, 2007?2008 (%) 80

Figure 17: Brazil cat toys distribution channels, by value, 2007?2008 (%) 83

Figure 18: Brazil cat treats & milk value and value forecast, 2003?2013 (BRL m, nominal prices) 89

Figure 19: Brazil cat treats & milk volume and volume forecast, 2003?2013 (Kg m) 93

Figure 20: Brazil cat treats & milk distribution channels, by value, 2007?2008 (%) 97

Figure 21: Global cat care market split (value terms, 2008) — Top 5 countries 102

Figure 22: Global cat care market value, 2003—2008 (Top 5 countries) 105

Figure 23: Global cat care market split (volume terms, 2008) — Top 5 countries 107

Figure 24: Global cat care market volume, 2003—2008 (Top 5 countries) 110

Figure 25: Map of Brazil 117

Figure 26: Annual data review process 126



LIST OF TABLES

Table 1: Cat care category definitions 9

Table 2: Cat care distribution channels 10

Table 3: Brazil cat care value, 2003?2008 (BRL m, nominal prices) 21

Table 4: Brazil cat care value forecast, 2008?2013 (BRL m, nominal prices) 22

Table 5: Brazil cat care value, 2003?2008 (US$ m nominal prices) 24

Table 6: Brazil cat care value forecast, 2008?2013 (US$ m nominal prices) 24

Table 7: Brazil cat care volume, 2003?2008 (Kg/Units m) 26

Table 8: Brazil cat care volume forecast, 2008?2013 (Kg/Units m) 27

Table 9: Brazil cat care brand share, by value, 2007?2008 (%) 30

Table 10: Brazil cat care value, by brand 2007?2008 (BRL m nominal prices) 31

Table 11: Brazil cat care company share by value, 2007?2008 (%) 33

Table 12: Brazil cat care value, by company, 2007?2008 (BRL m nominal prices) 33

Table 13: Brazil cat care distribution channels, by value, 2007?2008 (%) 34

Table 14: Brazil cat care value, by distribution channel, 2007?2008 (BRL m nominal prices) 34

Table 15: Brazil cat care expenditure per capita, 2003?2008 (BRL, nominal prices) 36

Table 16: Brazil cat care forecast expenditure per capita, 2008?2013 (BRL, nominal prices) 36

Table 17: Brazil cat care expenditure per capita, 2003?2008 (US$ nominal prices) 37

Table 18: Brazil cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 37

Table 19: Brazil cat care consumption per capita, 2003?2008 (Kg/Units) 38

Table 20: Brazil cat care forecast consumption per capita, 2008?2013 (Kg/Units) 38

Table 21: Nestle S.A Key Facts 39

Table 22: Mars, Inc. Key Facts 42

Table 23: Brazil cat food value, 2003?2008 (BRL m, nominal prices) 44

Table 24: Brazil cat food value forecast, 2008?2013 (BRL m, nominal prices) 45

Table 25: Brazil cat food value, 2003?2008 (US$ m nominal prices) 47

Table 26: Brazil cat food value forecast, 2008?2013 (US$ m nominal prices) 47

Table 27: Brazil cat food volume, 2003?2008 (Kg m) 48

Table 28: Brazil cat food volume forecast, 2008?2013 (Kg m) 49

Table 29: Brazil cat food brand share, by value, 2007?2008 (%) 51

Table 30: Brazil cat food value, by brand 2007?2008 (BRL m nominal prices) 51

Table 31: Brazil cat food company share by value, 2007?2008 (%) 53

Table 32: Brazil cat food value, by company, 2007?2008 (BRL m nominal prices) 53

Table 33: Brazil cat food distribution channels, by value, 2007?2008 (%) 54

Table 34: Brazil cat food value, by distribution channel, 2007?2008 (BRL m nominal prices) 54

Table 35: Brazil cat food expenditure per capita, 2003?2008 (BRL, nominal prices) 56

Table 36: Brazil cat food forecast expenditure per capita, 2008?2013 (BRL, nominal prices) 56

Table 37: Brazil cat food expenditure per capita, 2003?2008 (US$ nominal prices) 57

Table 38: Brazil cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 57

Table 39: Brazil cat food consumption per capita, 2003?2008 (Kg) 58

Table 40: Brazil cat food forecast consumption per capita, 2008?2013 (Kg) 58

Table 41: Brazil cat litter value, 2003?2008 (BRL m, nominal prices) 59

Table 42: Brazil cat litter value forecast, 2008?2013 (BRL m, nominal prices) 60

Table 43: Brazil cat litter value, 2003?2008 (US$ m nominal prices) 62

Table 44: Brazil cat litter value forecast, 2008?2013 (US$ m nominal prices) 62

Table 45: Brazil cat litter volume, 2003?2008 (Kg m) 63

Table 46: Brazil cat litter volume forecast, 2008?2013 (Kg m) 64

Table 47: Brazil cat litter brand share, by value, 2007?2008 (%) 66

Table 48: Brazil cat litter value, by brand 2007?2008 (BRL m nominal prices) 66

Table 49: Brazil cat litter company share by value, 2007?2008 (%) 67

Table 50: Brazil cat litter value, by company, 2007?2008 (BRL m nominal prices) 67

Table 51: Brazil cat litter distribution channels, by value, 2007?2008 (%) 68

Table 52: Brazil cat litter value, by distribution channel, 2007?2008 (BRL m nominal prices) 68

Table 53: Brazil cat litter expenditure per capita, 2003?2008 (BRL, nominal prices) 70

Table 54: Brazil cat litter forecast expenditure per capita, 2008?2013 (BRL, nominal prices) 70

Table 55: Brazil cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 71

Table 56: Brazil cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 71

Table 57: Brazil cat litter consumption per capita, 2003?2008 (Kg) 72

Table 58: Brazil cat litter forecast consumption per capita, 2008?2013 (Kg) 72

Table 59: Brazil cat toys value, 2003?2008 (BRL m, nominal prices) 73

Table 60: Brazil cat toys value forecast, 2008?2013 (BRL m, nominal prices) 74

Table 61: Brazil cat toys value, 2003?2008 (US$ m nominal prices) 76

Table 62: Brazil cat toys value forecast, 2008?2013 (US$ m nominal prices) 76

Table 63: Brazil cat toys volume, 2003?2008 (Units m) 77

Table 64: Brazil cat toys volume forecast, 2008?2013 (Units m) 78

Table 65: Brazil cat toys brand share, by value, 2007?2008 (%) 79

Table 66: Brazil cat toys value, by brand 2007?2008 (BRL m nominal prices) 79

Table 67: Brazil cat toys company share by value, 2007?2008 (%) 81

Table 68: Brazil cat toys value, by company, 2007?2008 (BRL m nominal prices) 81

Table 69: Brazil cat toys distribution channels, by value, 2007?2008 (%) 82

Table 70: Brazil cat toys value, by distribution channel, 2007?2008 (BRL m nominal prices) 82

Table 71: Brazil cat toys expenditure per capita, 2003?2008 (BRL, nominal prices) 84

Table 72: Brazil cat toys forecast expenditure per capita, 2008?2013 (BRL, nominal prices) 84

Table 73: Brazil cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 85

Table 74: Brazil cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 85

Table 75: Brazil cat toys consumption per capita, 2003?2008 (Units) 86

Table 76: Brazil cat toys forecast consumption per capita, 2008?2013 (Units) 86

Table 77: Brazil cat treats & milk value, 2003?2008 (BRL m, nominal prices) 87

Table 78: Brazil cat treats & milk value forecast, 2008?2013 (BRL m, nominal prices) 88

Table 79: Brazil cat treats & milk value, 2003?2008 (US$ m nominal prices) 90

Table 80: Brazil cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 90

Table 81: Brazil cat treats & milk volume, 2003?2008 (Kg m) 91

Table 82: Brazil cat treats & milk volume forecast, 2008?2013 (Kg m) 92

Table 83: Brazil cat treats & milk brand share, by value, 2007?2008 (%) 94

Table 84: Brazil cat treats & milk value, by brand 2007?2008 (BRL m nominal prices) 94

Table 85: Brazil cat treats & milk company share by value, 2007?2008 (%) 95

Table 86: Brazil cat treats & milk value, by company, 2007?2008 (BRL m nominal prices) 95

Table 87: Brazil cat treats & milk distribution channels, by value, 2007?2008 (%) 96

Table 88: Brazil cat treats & milk value, by distribution channel, 2007?2008 (BRL m nominal prices) 96

Table 89: Brazil cat treats & milk expenditure per capita, 2003?2008 (BRL, nominal prices) 98

Table 90: Brazil cat treats & milk forecast expenditure per capita, 2008?2013 (BRL, nominal prices) 98

Table 91: Brazil cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 99

Table 92: Brazil cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 99

Table 93: Brazil cat treats & milk consumption per capita, 2003?2008 (Kg) 100

Table 94: Brazil cat treats & milk forecast consumption per capita, 2008?2013 (Kg) 100

Table 95: Global cat care market value, 2008 101

Table 96: Global cat care market split (value terms (US$ m), 2008) — Top 5 countries 104

Table 97: Global cat care market volume, 2008 106

Table 98: Global cat care market split (volume terms, 2008) — Top 5 countries 109

Table 99: Leading players - Top 5 countries 111

Table 100: Brazil cat care new product launches reports, by company 2008 112

Table 101: Brazil cat care new product launches SKUs, by company 2008 112

Table 102: Brazil cat care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 113

Table 103: Brazil cat care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 113

Table 104: Brazil cat care new product launches (reports), by Package tags or Claims 2008 114

Table 105: Brazil cat care new product launches (reports) - Recent 5 launches (2008) 114

Table 106: Brazil Key Facts 117

Table 107: Brazil population, by age group, 2003?08 (millions) 120

Table 108: Brazil population forecast, by age group, 2008?13 (millions) 121

Table 109: Brazil population, by gender, 2003?08 (millions) 121

Table 110: Brazil population forecast, by gender, 2008?13 (millions) 122

Table 111: Brazil nominal GDP, 2003?08 (BRL bn, nominal prices) 122

Table 112: Brazil nominal GDP forecast, 2008?13 (BRL bn, nominal prices) 122

Table 113: Brazil real GDP, 2003?08 (BRL bn, 2000 prices) 123

Table 114: Brazil real GDP forecast, 2008?13 (BRL bn, 2000 prices) 123

Table 115: Brazil real GDP, 2003?08 (US$ bn, 2000 prices) 123

Table 116: Brazil real GDP forecast, 2008?13 (US$ bn, 2000 prices) 124

Table 117: Brazil consumer price index, 2003?08 (2000=100) 124

Table 118: Brazil consumer price index, 2008?13 (2000=100) 124

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