Marktanalyse - Cat care in Belgium to 2013

Introduction

This databook provides key data and information on the cat care market in Belgium. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in Belgium increased at a compound annual growth rate of 2.1% between 2003 and 2008.

The cat food category led the cat care market in Belgium, accounting for a share of 85.2%.

The leading players in Belgian cat care market include Nestle S.A., Mars, Inc. and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in Belgium

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Cat care 2

Summary category level - Cat food 3

Summary category level - Cat litter 4

Summary category level - Cat toys 5

Summary category level - Cat treats & milk 6

Chapter 2 INTRODUCTION 7

What is this report about? 7

How to use this report 7

Market Definition 8

Chapter 3 MARKET OVERVIEW 21

Value Analysis, 2003?2008 21

Value Analysis, 2008?2013 22

Value Analysis, US$ 2003?2008 24

Value Analysis, US$ 2008?2013 24

Volume Analysis, 2003?2008 26

Volume Analysis, 2008?2013 27

Company and Brand Share Analysis 29

Distribution Analysis 32

Expenditure & consumption per capita 34

Chapter 4 LEADING COMPANY PROFILES 37

Nestle SA 37

Mars, Inc. 40

Chapter 5 CATEGORY ANALYSIS - CAT FOOD 42

Value Analysis, 2003?2008 42

Value Analysis, 2008?2013 43

Value Analysis, US$ 2003?2008 45

Value Analysis, US$ 2008?2013 45

Volume Analysis, 2003?2008 47

Volume Analysis, 2008?2013 48

Company and Brand Share Analysis 51

Distribution Analysis 54

Expenditure & consumption per capita 56

Chapter 6 CATEGORY ANALYSIS - CAT LITTER 59

Value Analysis, 2003?2008 59

Value Analysis, 2008?2013 60

Value Analysis, US$ 2003?2008 62

Value Analysis, US$ 2008?2013 62

Volume Analysis, 2003?2008 63

Volume Analysis, 2008?2013 64

Company and Brand Share Analysis 65

Distribution Analysis 67

Expenditure & consumption per capita 69

Chapter 7 CATEGORY ANALYSIS - CAT TOYS 72

Value Analysis, 2003?2008 72

Value Analysis, 2008?2013 73

Value Analysis, US$ 2003?2008 75

Value Analysis, US$ 2008?2013 75

Volume Analysis, 2003?2008 76

Volume Analysis, 2008?2013 77

Company and Brand Share Analysis 79

Distribution Analysis 81

Expenditure & consumption per capita 83

Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 86

Value Analysis, 2003?2008 86

Value Analysis, 2008?2013 87

Value Analysis, US$ 2003?2008 89

Value Analysis, US$ 2008?2013 89

Volume Analysis, 2003?2008 91

Volume Analysis, 2008?2013 92

Company and Brand Share Analysis 94

Distribution Analysis 97

Expenditure & consumption per capita 99

Chapter 9 COUNTRY COMPARISON 102

Value 102

Volume 107

Market Share 112

Chapter 10 BELGIUM SOCIOECONOMIC PROFILE 113

Country Overview 113

Key Facts 114

Political Overview 115

Economic Overview 116

Chapter 11 BELGIUM MACROECONOMIC PROFILE 117

Macroeconomic Indicators 117

Chapter 12 RESEARCH METHODOLOGY 122

Methodology overview 122

Secondary research 123

Market modeling 124

Primary research 125

Data finalization 126

Ongoing research 126

Chapter 13 APPENDIX 127

Future readings 127

How to contact experts in your industry 127

Disclaimer 127



LIST OF FIGURES

Figure 1: Belgium cat care value and value forecast, 2003?2013 (€ m, nominal prices) 23

Figure 2: Belgium cat care category growth comparison, by value, 2003?2013 25

Figure 3: Belgium cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 28

Figure 4: Belgium cat care category growth comparison, by volume, 2003?2013 28

Figure 5: Belgium cat care company share, by value, 2007?2008 (%) 30

Figure 6: Belgium cat care distribution channels, by value, 2007?2008 (%) 33

Figure 7: Belgium cat food value and value forecast, 2003?2013 (€ m, nominal prices) 44

Figure 8: Belgium cat food category growth comparison, by value, 2003?2013 46

Figure 9: Belgium cat food volume and volume forecast, 2003?2013 (Kg m) 49

Figure 10: Belgium cat food category growth comparison, by volume, 2003?2013 50

Figure 11: Belgium cat food company share, by value, 2007?2008 (%) 52

Figure 12: Belgium cat food distribution channels, by value, 2007?2008 (%) 55

Figure 13: Belgium cat litter value and value forecast, 2003?2013 (€ m, nominal prices) 61

Figure 14: Belgium cat litter volume and volume forecast, 2003?2013 (Kg m) 64

Figure 15: Belgium cat litter distribution channels, by value, 2007?2008 (%) 68

Figure 16: Belgium cat toys value and value forecast, 2003?2013 (€ m, nominal prices) 74

Figure 17: Belgium cat toys volume and volume forecast, 2003?2013 (Units m) 78

Figure 18: Belgium cat toys distribution channels, by value, 2007?2008 (%) 82

Figure 19: Belgium cat treats & milk value and value forecast, 2003?2013 (€ m, nominal prices) 88

Figure 20: Belgium cat treats & milk category growth comparison, by value, 2003?2013 90

Figure 21: Belgium cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 93

Figure 22: Belgium cat treats & milk category growth comparison, by volume, 2003?2013 93

Figure 23: Belgium cat treats & milk company share, by value, 2007?2008 (%) 95

Figure 24: Belgium cat treats & milk distribution channels, by value, 2007?2008 (%) 98

Figure 25: Global cat care market split (value terms, 2008) — Top 5 countries 103

Figure 26: Global cat care market value, 2003—2008 (Top 5 countries) 106

Figure 27: Global cat care market split (volume terms, 2008) — Top 5 countries 108

Figure 28: Global cat care market volume, 2003—2008 (Top 5 countries) 111

Figure 29: Map of Belgium 114

Figure 30: Annual data review process 123



LIST OF TABLES

Table 1: Cat care category definitions 9

Table 2: Cat care distribution channels 10

Table 3: Belgium cat care value, 2003?2008 (€ m, nominal prices) 21

Table 4: Belgium cat care value forecast, 2008?2013 (€ m, nominal prices) 22

Table 5: Belgium cat care value, 2003?2008 (US$ m nominal prices) 24

Table 6: Belgium cat care value forecast, 2008?2013 (US$ m nominal prices) 24

Table 7: Belgium cat care volume, 2003?2008 (Kg/Liters/Units m) 26

Table 8: Belgium cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 27

Table 9: Belgium cat care brand share, by value, 2007?2008 (%) 29

Table 10: Belgium cat care value, by brand 2007?2008 (€ m nominal prices) 29

Table 11: Belgium cat care company share by value, 2007?2008 (%) 31

Table 12: Belgium cat care value, by company, 2007?2008 (€ m nominal prices) 31

Table 13: Belgium cat care distribution channels, by value, 2007?2008 (%) 32

Table 14: Belgium cat care value, by distribution channel, 2007?2008 (€ m nominal prices) 32

Table 15: Belgium cat care expenditure per capita, 2003?2008 (€, nominal prices) 34

Table 16: Belgium cat care forecast expenditure per capita, 2008?2013 (€, nominal prices) 34

Table 17: Belgium cat care expenditure per capita, 2003?2008 (US$ nominal prices) 35

Table 18: Belgium cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 35

Table 19: Belgium cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 36

Table 20: Belgium cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 36

Table 21: Nestle SA Key Facts 37

Table 22: Mars, Inc. Key Facts 40

Table 23: Belgium cat food value, 2003?2008 (€ m, nominal prices) 42

Table 24: Belgium cat food value forecast, 2008?2013 (€ m, nominal prices) 43

Table 25: Belgium cat food value, 2003?2008 (US$ m nominal prices) 45

Table 26: Belgium cat food value forecast, 2008?2013 (US$ m nominal prices) 45

Table 27: Belgium cat food volume, 2003?2008 (Kg m) 47

Table 28: Belgium cat food volume forecast, 2008?2013 (Kg m) 48

Table 29: Belgium cat food brand share, by value, 2007?2008 (%) 51

Table 30: Belgium cat food value, by brand 2007?2008 (€ m nominal prices) 51

Table 31: Belgium cat food company share by value, 2007?2008 (%) 53

Table 32: Belgium cat food value, by company, 2007?2008 (€ m nominal prices) 53

Table 33: Belgium cat food distribution channels, by value, 2007?2008 (%) 54

Table 34: Belgium cat food value, by distribution channel, 2007?2008 (€ m nominal prices) 54

Table 35: Belgium cat food expenditure per capita, 2003?2008 (€, nominal prices) 56

Table 36: Belgium cat food forecast expenditure per capita, 2008?2013 (€, nominal prices) 56

Table 37: Belgium cat food expenditure per capita, 2003?2008 (US$ nominal prices) 57

Table 38: Belgium cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 57

Table 39: Belgium cat food consumption per capita, 2003?2008 (Kg) 58

Table 40: Belgium cat food forecast consumption per capita, 2008?2013 (Kg) 58

Table 41: Belgium cat litter value, 2003?2008 (€ m, nominal prices) 59

Table 42: Belgium cat litter value forecast, 2008?2013 (€ m, nominal prices) 60

Table 43: Belgium cat litter value, 2003?2008 (US$ m nominal prices) 62

Table 44: Belgium cat litter value forecast, 2008?2013 (US$ m nominal prices) 62

Table 45: Belgium cat litter volume, 2003?2008 (Kg m) 63

Table 46: Belgium cat litter volume forecast, 2008?2013 (Kg m) 64

Table 47: Belgium cat litter brand share, by value, 2007?2008 (%) 65

Table 48: Belgium cat litter value, by brand 2007?2008 (€ m nominal prices) 65

Table 49: Belgium cat litter company share by value, 2007?2008 (%) 66

Table 50: Belgium cat litter value, by company, 2007?2008 (€ m nominal prices) 66

Table 51: Belgium cat litter distribution channels, by value, 2007?2008 (%) 67

Table 52: Belgium cat litter value, by distribution channel, 2007?2008 (€ m nominal prices) 67

Table 53: Belgium cat litter expenditure per capita, 2003?2008 (€, nominal prices) 69

Table 54: Belgium cat litter forecast expenditure per capita, 2008?2013 (€, nominal prices) 69

Table 55: Belgium cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 70

Table 56: Belgium cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 70

Table 57: Belgium cat litter consumption per capita, 2003?2008 (Kg) 71

Table 58: Belgium cat litter forecast consumption per capita, 2008?2013 (Kg) 71

Table 59: Belgium cat toys value, 2003?2008 (€ m, nominal prices) 72

Table 60: Belgium cat toys value forecast, 2008?2013 (€ m, nominal prices) 73

Table 61: Belgium cat toys value, 2003?2008 (US$ m nominal prices) 75

Table 62: Belgium cat toys value forecast, 2008?2013 (US$ m nominal prices) 75

Table 63: Belgium cat toys volume, 2003?2008 (Units m) 76

Table 64: Belgium cat toys volume forecast, 2008?2013 (Units m) 77

Table 65: Belgium cat toys brand share, by value, 2007?2008 (%) 79

Table 66: Belgium cat toys value, by brand 2007?2008 (€ m nominal prices) 79

Table 67: Belgium cat toys company share by value, 2007?2008 (%) 80

Table 68: Belgium cat toys value, by company, 2007?2008 (€ m nominal prices) 80

Table 69: Belgium cat toys distribution channels, by value, 2007?2008 (%) 81

Table 70: Belgium cat toys value, by distribution channel, 2007?2008 (€ m nominal prices) 81

Table 71: Belgium cat toys expenditure per capita, 2003?2008 (€, nominal prices) 83

Table 72: Belgium cat toys forecast expenditure per capita, 2008?2013 (€, nominal prices) 83

Table 73: Belgium cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 84

Table 74: Belgium cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 84

Table 75: Belgium cat toys consumption per capita, 2003?2008 (Units) 85

Table 76: Belgium cat toys forecast consumption per capita, 2008?2013 (Units) 85

Table 77: Belgium cat treats & milk value, 2003?2008 (€ m, nominal prices) 86

Table 78: Belgium cat treats & milk value forecast, 2008?2013 (€ m, nominal prices) 87

Table 79: Belgium cat treats & milk value, 2003?2008 (US$ m nominal prices) 89

Table 80: Belgium cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 89

Table 81: Belgium cat treats & milk volume, 2003?2008 (Kg/Liters m) 91

Table 82: Belgium cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 92

Table 83: Belgium cat treats & milk brand share, by value, 2007?2008 (%) 94

Table 84: Belgium cat treats & milk value, by brand 2007?2008 (€ m nominal prices) 94

Table 85: Belgium cat treats & milk company share by value, 2007?2008 (%) 96

Table 86: Belgium cat treats & milk value, by company, 2007?2008 (€ m nominal prices) 96

Table 87: Belgium cat treats & milk distribution channels, by value, 2007?2008 (%) 97

Table 88: Belgium cat treats & milk value, by distribution channel, 2007?2008 (€ m nominal prices) 97

Table 89: Belgium cat treats & milk expenditure per capita, 2003?2008 (€, nominal prices) 99

Table 90: Belgium cat treats & milk forecast expenditure per capita, 2008?2013 (€, nominal prices) 99

Table 91: Belgium cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 100

Table 92: Belgium cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 100

Table 93: Belgium cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 101

Table 94: Belgium cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 101

Table 95: Global cat care market value, 2008 102

Table 96: Global cat care market split (value terms (US$ m), 2008) — Top 5 countries 105

Table 97: Global cat care market volume, 2008 107

Table 98: Global cat care market split (volume terms, 2008) — Top 5 countries 110

Table 99: Leading players - Top 5 countries 112

Table 100: Belgium Key Facts 114

Table 101: Belgium population, by age group, 2003?08 (millions) 117

Table 102: Belgium population forecast, by age group, 2008?13 (millions) 118

Table 103: Belgium population, by gender, 2003?08 (millions) 118

Table 104: Belgium population forecast, by gender, 2008?13 (millions) 119

Table 105: Belgium nominal GDP, 2003?08 (€ bn, nominal prices) 119

Table 106: Belgium nominal GDP forecast, 2008?13 (€ bn, nominal prices) 119

Table 107: Belgium real GDP, 2003?08 (€ bn, 2000 prices) 120

Table 108: Belgium real GDP forecast, 2008?13 (€ bn, 2000 prices) 120

Table 109: Belgium real GDP, 2003?08 (US$ bn, 2000 prices) 120

Table 110: Belgium real GDP forecast, 2008?13 (US$ bn, 2000 prices) 121

Table 111: Belgium consumer price index, 2003?08 (2000=100) 121

Table 112: Belgium consumer price index, 2008?13 (2000=100) 121

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