Marktanalyse - Cat care in Argentina to 2013

Introduction

This databook provides key data and information on the cat care market in Argentina. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in Argentina increased at a compound annual growth rate of 15.8% between 2003 and 2008.

The cat food category led the cat care market in Argentina, accounting for a share of 86.1%.

The leading players in Argentinian cat care market include Mars, Inc., Nestle S.A. and Laboratorio y Molino Porta S.A..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in Argentina

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Cat care 2

Summary category level - Cat food 3

Summary category level - Cat litter 4

Summary category level - Cat toys 5

Summary category level - Cat treats & milk 6

Chapter 2 INTRODUCTION 7

What is this report about? 7

How to use this report 7

Market Definition 8

Chapter 3 MARKET OVERVIEW 21

Value Analysis, 2003?2008 21

Value Analysis, 2008?2013 22

Value Analysis, US$ 2003?2008 24

Value Analysis, US$ 2008?2013 24

Volume Analysis, 2003?2008 26

Volume Analysis, 2008?2013 27

Company and Brand Share Analysis 30

Distribution Analysis 35

Expenditure & consumption per capita 37

Chapter 4 LEADING COMPANY PROFILES 40

Mars, Inc. 40

Nestle S.A. 42

Chapter 5 CATEGORY ANALYSIS - CAT FOOD 45

Value Analysis, 2003?2008 45

Value Analysis, 2008?2013 46

Value Analysis, US$ 2003?2008 48

Value Analysis, US$ 2008?2013 48

Volume Analysis, 2003?2008 49

Volume Analysis, 2008?2013 50

Company and Brand Share Analysis 52

Distribution Analysis 56

Expenditure & consumption per capita 58

Chapter 6 CATEGORY ANALYSIS - CAT LITTER 61

Value Analysis, 2003?2008 61

Value Analysis, 2008?2013 62

Value Analysis, US$ 2003?2008 64

Value Analysis, US$ 2008?2013 64

Volume Analysis, 2003?2008 65

Volume Analysis, 2008?2013 66

Company and Brand Share Analysis 68

Distribution Analysis 71

Expenditure & consumption per capita 73

Chapter 7 CATEGORY ANALYSIS - CAT TOYS 76

Value Analysis, 2003?2008 76

Value Analysis, 2008?2013 77

Value Analysis, US$ 2003?2008 79

Value Analysis, US$ 2008?2013 79

Volume Analysis, 2003?2008 80

Volume Analysis, 2008?2013 81

Company and Brand Share Analysis 83

Distribution Analysis 86

Expenditure & consumption per capita 88

Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 91

Value Analysis, 2003?2008 91

Value Analysis, 2008?2013 92

Value Analysis, US$ 2003?2008 94

Value Analysis, US$ 2008?2013 94

Volume Analysis, 2003?2008 95

Volume Analysis, 2008?2013 96

Company and Brand Share Analysis 98

Distribution Analysis 101

Expenditure & consumption per capita 103

Chapter 9 COUNTRY COMPARISON 106

Value 106

Volume 111

Market Share 116

Chapter 10 NEW PRODUCT DEVELOPMENT 117

Product launches over time 117

Recent product launches 119

Chapter 11 ARGENTINA SOCIOECONOMIC PROFILE 120

Country Overview 120

Key Facts 121

Political Overview 123

Argentina Economic Overview 124

Chapter 12 ARGENTINA MACROECONOMIC PROFILE 126

Macroeconomic Indicators 126

Chapter 13 RESEARCH METHODOLOGY 131

Methodology overview 131

Secondary research 132

Market modeling 133

Primary research 134

Data finalization 135

Ongoing research 135

Chapter 14 APPENDIX 136

Future readings 136

How to contact experts in your industry 136

Disclaimer 136



LIST OF FIGURES

Figure 1: Argentina cat care value and value forecast, 2003?2013 (ARS m, nominal prices) 23

Figure 2: Argentina cat care category growth comparison, by value, 2003?2013 25

Figure 3: Argentina cat care volume and volume forecast, 2003?2013 (Kg/Units m) 28

Figure 4: Argentina cat care category growth comparison, by volume, 2003?2013 29

Figure 5: Argentina cat care company share, by value, 2007?2008 (%) 32

Figure 6: Argentina cat care distribution channels, by value, 2007?2008 (%) 36

Figure 7: Argentina cat food value and value forecast, 2003?2013 (ARS m, nominal prices) 47

Figure 8: Argentina cat food volume and volume forecast, 2003?2013 (Kg m) 51

Figure 9: Argentina cat food company share, by value, 2007?2008 (%) 54

Figure 10: Argentina cat food distribution channels, by value, 2007?2008 (%) 57

Figure 11: Argentina cat litter value and value forecast, 2003?2013 (ARS m, nominal prices) 63

Figure 12: Argentina cat litter volume and volume forecast, 2003?2013 (Kg m) 67

Figure 13: Argentina cat litter company share, by value, 2007?2008 (%) 69

Figure 14: Argentina cat litter distribution channels, by value, 2007?2008 (%) 72

Figure 15: Argentina cat toys value and value forecast, 2003?2013 (ARS m, nominal prices) 78

Figure 16: Argentina cat toys volume and volume forecast, 2003?2013 (Units m) 82

Figure 17: Argentina cat toys company share, by value, 2007?2008 (%) 84

Figure 18: Argentina cat toys distribution channels, by value, 2007?2008 (%) 87

Figure 19: Argentina cat treats & milk value and value forecast, 2003?2013 (ARS m, nominal prices) 93

Figure 20: Argentina cat treats & milk volume and volume forecast, 2003?2013 (Kg m) 97

Figure 21: Argentina cat treats & milk company share, by value, 2007?2008 (%) 99

Figure 22: Argentina cat treats & milk distribution channels, by value, 2007?2008 (%) 102

Figure 23: Global cat care market split (value terms, 2008) — Top 5 countries 107

Figure 24: Global cat care market value, 2003—2008 (Top 5 countries) 110

Figure 25: Global cat care market split (volume terms, 2008) — Top 5 countries 112

Figure 26: Global cat care market volume, 2003—2008 (Top 5 countries) 115

Figure 27: Map of Argentina 122

Figure 28: Annual data review process 132



LIST OF TABLES

Table 1: Cat care category definitions 9

Table 2: Cat care distribution channels 10

Table 3: Argentina cat care value, 2003?2008 (ARS m, nominal prices) 21

Table 4: Argentina cat care value forecast, 2008?2013 (ARS m, nominal prices) 22

Table 5: Argentina cat care value, 2003?2008 (US$ m nominal prices) 24

Table 6: Argentina cat care value forecast, 2008?2013 (US$ m nominal prices) 24

Table 7: Argentina cat care volume, 2003?2008 (Kg/Units m) 26

Table 8: Argentina cat care volume forecast, 2008?2013 (Kg/Units m) 27

Table 9: Argentina cat care brand share, by value, 2007?2008 (%) 30

Table 10: Argentina cat care value, by brand 2007?2008 (ARS m nominal prices) 31

Table 11: Argentina cat care company share by value, 2007?2008 (%) 33

Table 12: Argentina cat care value, by company, 2007?2008 (ARS m nominal prices) 34

Table 13: Argentina cat care distribution channels, by value, 2007?2008 (%) 35

Table 14: Argentina cat care value, by distribution channel, 2007?2008 (ARS m nominal prices) 35

Table 15: Argentina cat care expenditure per capita, 2003?2008 (ARS, nominal prices) 37

Table 16: Argentina cat care forecast expenditure per capita, 2008?2013 (ARS, nominal prices) 37

Table 17: Argentina cat care expenditure per capita, 2003?2008 (US$ nominal prices) 38

Table 18: Argentina cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 38

Table 19: Argentina cat care consumption per capita, 2003?2008 (Kg/Units) 39

Table 20: Argentina cat care forecast consumption per capita, 2008?2013 (Kg/Units) 39

Table 21: Mars, Inc. Key Facts 40

Table 22: Nestle S.A. Key Facts 42

Table 23: Argentina cat food value, 2003?2008 (ARS m, nominal prices) 45

Table 24: Argentina cat food value forecast, 2008?2013 (ARS m, nominal prices) 46

Table 25: Argentina cat food value, 2003?2008 (US$ m nominal prices) 48

Table 26: Argentina cat food value forecast, 2008?2013 (US$ m nominal prices) 48

Table 27: Argentina cat food volume, 2003?2008 (Kg m) 49

Table 28: Argentina cat food volume forecast, 2008?2013 (Kg m) 50

Table 29: Argentina cat food brand share, by value, 2007?2008 (%) 52

Table 30: Argentina cat food value, by brand 2007?2008 (ARS m nominal prices) 53

Table 31: Argentina cat food company share by value, 2007?2008 (%) 55

Table 32: Argentina cat food value, by company, 2007?2008 (ARS m nominal prices) 55

Table 33: Argentina cat food distribution channels, by value, 2007?2008 (%) 56

Table 34: Argentina cat food value, by distribution channel, 2007?2008 (ARS m nominal prices) 56

Table 35: Argentina cat food expenditure per capita, 2003?2008 (ARS, nominal prices) 58

Table 36: Argentina cat food forecast expenditure per capita, 2008?2013 (ARS, nominal prices) 58

Table 37: Argentina cat food expenditure per capita, 2003?2008 (US$ nominal prices) 59

Table 38: Argentina cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 59

Table 39: Argentina cat food consumption per capita, 2003?2008 (Kg) 60

Table 40: Argentina cat food forecast consumption per capita, 2008?2013 (Kg) 60

Table 41: Argentina cat litter value, 2003?2008 (ARS m, nominal prices) 61

Table 42: Argentina cat litter value forecast, 2008?2013 (ARS m, nominal prices) 62

Table 43: Argentina cat litter value, 2003?2008 (US$ m nominal prices) 64

Table 44: Argentina cat litter value forecast, 2008?2013 (US$ m nominal prices) 64

Table 45: Argentina cat litter volume, 2003?2008 (Kg m) 65

Table 46: Argentina cat litter volume forecast, 2008?2013 (Kg m) 66

Table 47: Argentina cat litter brand share, by value, 2007?2008 (%) 68

Table 48: Argentina cat litter value, by brand 2007?2008 (ARS m nominal prices) 68

Table 49: Argentina cat litter company share by value, 2007?2008 (%) 70

Table 50: Argentina cat litter value, by company, 2007?2008 (ARS m nominal prices) 70

Table 51: Argentina cat litter distribution channels, by value, 2007?2008 (%) 71

Table 52: Argentina cat litter value, by distribution channel, 2007?2008 (ARS m nominal prices) 71

Table 53: Argentina cat litter expenditure per capita, 2003?2008 (ARS, nominal prices) 73

Table 54: Argentina cat litter forecast expenditure per capita, 2008?2013 (ARS, nominal prices) 73

Table 55: Argentina cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 74

Table 56: Argentina cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 74

Table 57: Argentina cat litter consumption per capita, 2003?2008 (Kg) 75

Table 58: Argentina cat litter forecast consumption per capita, 2008?2013 (Kg) 75

Table 59: Argentina cat toys value, 2003?2008 (ARS m, nominal prices) 76

Table 60: Argentina cat toys value forecast, 2008?2013 (ARS m, nominal prices) 77

Table 61: Argentina cat toys value, 2003?2008 (US$ m nominal prices) 79

Table 62: Argentina cat toys value forecast, 2008?2013 (US$ m nominal prices) 79

Table 63: Argentina cat toys volume, 2003?2008 (Units m) 80

Table 64: Argentina cat toys volume forecast, 2008?2013 (Units m) 81

Table 65: Argentina cat toys brand share, by value, 2007?2008 (%) 83

Table 66: Argentina cat toys value, by brand 2007?2008 (ARS m nominal prices) 83

Table 67: Argentina cat toys company share by value, 2007?2008 (%) 85

Table 68: Argentina cat toys value, by company, 2007?2008 (ARS m nominal prices) 85

Table 69: Argentina cat toys distribution channels, by value, 2007?2008 (%) 86

Table 70: Argentina cat toys value, by distribution channel, 2007?2008 (ARS m nominal prices) 86

Table 71: Argentina cat toys expenditure per capita, 2003?2008 (ARS, nominal prices) 88

Table 72: Argentina cat toys forecast expenditure per capita, 2008?2013 (ARS, nominal prices) 88

Table 73: Argentina cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 89

Table 74: Argentina cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 89

Table 75: Argentina cat toys consumption per capita, 2003?2008 (Units) 90

Table 76: Argentina cat toys forecast consumption per capita, 2008?2013 (Units) 90

Table 77: Argentina cat treats & milk value, 2003?2008 (ARS m, nominal prices) 91

Table 78: Argentina cat treats & milk value forecast, 2008?2013 (ARS m, nominal prices) 92

Table 79: Argentina cat treats & milk value, 2003?2008 (US$ m nominal prices) 94

Table 80: Argentina cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 94

Table 81: Argentina cat treats & milk volume, 2003?2008 (Kg m) 95

Table 82: Argentina cat treats & milk volume forecast, 2008?2013 (Kg m) 96

Table 83: Argentina cat treats & milk brand share, by value, 2007?2008 (%) 98

Table 84: Argentina cat treats & milk value, by brand 2007?2008 (ARS m nominal prices) 98

Table 85: Argentina cat treats & milk company share by value, 2007?2008 (%) 100

Table 86: Argentina cat treats & milk value, by company, 2007?2008 (ARS m nominal prices) 100

Table 87: Argentina cat treats & milk distribution channels, by value, 2007?2008 (%) 101

Table 88: Argentina cat treats & milk value, by distribution channel, 2007?2008 (ARS m nominal prices) 101

Table 89: Argentina cat treats & milk expenditure per capita, 2003?2008 (ARS, nominal prices) 103

Table 90: Argentina cat treats & milk forecast expenditure per capita, 2008?2013 (ARS, nominal prices) 103

Table 91: Argentina cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 104

Table 92: Argentina cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 104

Table 93: Argentina cat treats & milk consumption per capita, 2003?2008 (Kg) 105

Table 94: Argentina cat treats & milk forecast consumption per capita, 2008?2013 (Kg) 105

Table 95: Global cat care market value, 2008 106

Table 96: Global cat care market split (value terms (US$ m), 2008) — Top 5 countries 109

Table 97: Global cat care market volume, 2008 111

Table 98: Global cat care market split (volume terms, 2008) — Top 5 countries 114

Table 99: Leading players - Top 5 countries 116

Table 100: Argentina cat care new product launches reports, by company (Top 5 companies), 2008 117

Table 101: Argentina cat care new product launches SKUs, by company (Top 5 companies), 2008 117

Table 102: Argentina cat care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 118

Table 103: Argentina cat care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 118

Table 104: Argentina cat care new product launches (reports), by Package tags or Claims 2008 119

Table 105: Argentina cat care new product launches (reports) - Recent 5 launches (2008) 119

Table 106: Argentina Key Facts 121

Table 107: Argentina population, by age group, 2003?08 (millions) 126

Table 108: Argentina population forecast, by age group, 2008?13 (millions) 127

Table 109: Argentina population, by gender, 2003?08 (millions) 127

Table 110: Argentina population forecast, by gender, 2008?13 (millions) 128

Table 111: Argentina nominal GDP, 2003?08 (ARS bn, nominal prices) 128

Table 112: Argentina nominal GDP forecast, 2008?13 (ARS bn, nominal prices) 128

Table 113: Argentina real GDP, 2003?08 (ARS bn, 2000 prices) 129

Table 114: Argentina real GDP forecast, 2008?13 (ARS bn, 2000 prices) 129

Table 115: Argentina real GDP, 2003?08 (US$ bn, 2000 prices) 129

Table 116: Argentina real GDP forecast, 2008?13 (US$ bn, 2000 prices) 130

Table 117: Argentina consumer price index, 2003?08 (2000=100) 130

Table 118: Argentina consumer price index, 2008?13 (2000=100) 130

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