Marktanalyse - Other Pet Food in Morocco

2011 is expected to see a stronger growth for 'other' pet food in comparison to that seen in 2010, with volume sales set to grow by 5% and current value sales by 4%. Stronger volume growth will be encouraged by rising disposable income levels but also by cheaper unit prices for bird food, following the price cuts seen in 2010. Current value is meanwhile set to benefit from a more stable unit price in bird food in 2011 and by premiumisation in fish food, with consumers trading up in the hope of...

Euromonitor International's Other Pet Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bird Food, Fish Food, Small Mammal/Reptile Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Other Pet Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

OTHER PET FOOD IN MOROCCO

Euromonitor International

April 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

Table 1 Other Pet Population 2006-2011

Category Data

Table 2 Sales of Other Pet Food by Category: Volume 2006-2011

Table 3 Sales of Other Pet Food by Category: Value 2006-2011

Table 4 Sales of Other Pet Food by Category: % Volume Growth 2006-2011

Table 5 Sales of Other Pet Food by Category: % Value Growth 2006-2011

Table 6 Bird Food Brand Shares 2007-2010

Table 7 Fish Food Brand Shares 2007-2010

Table 8 Forecast Sales of Other Pet Food by Category: Volume 2011-2016

Table 9 Forecast Sales of Other Pet Food by Category: Value 2011-2016

Table 10 Forecast Sales of Other Pet Food by Category: % Volume Growth 2011-2016

Table 11 Forecast Sales of Other Pet Food by Category: % Value Growth 2011-2016

Executive Summary

Strong Growth Fuelled by Rising Disposable Income Levels

Sales Continue To Be Constrained by Poverty and Tradition

Mars Further Extends Dominance

Supermarkets/hypermarkets Continues To Gain Share

Stronger Growth Ahead for Forecast Period

Key Trends and Developments

Rising Affluence Supports Growth Despite Widespread Poverty

Westernisation Boosts Demand for Pets and Pet Care

Pet Shops Left Behind by Supermarkets/hypermarkets and Veterinary Clinics

Private Label Set To See Strong Growth for Forecast Period

Market Indicators

Table 12 Pet Populations 2006-2011

Market Data

Table 13 Sales of Pet Care by Category: Volume 2006-2011

Table 14 Sales of Pet Care by Category: Value 2006-2011

Table 15 Sales of Pet Care by Category: % Volume Growth 2006-2011

Table 16 Sales of Pet Care by Category: % Value Growth 2006-2011

Table 17 Pet Food Company Shares 2006-2010

Table 18 Pet Food Brand Shares 2007-2010

Table 19 Dog and Cat Food Company Shares 2006-2010

Table 20 Dog and Cat Food Brand Shares 2007-2010

Table 21 Penetration of Private Label by Category 2006-2010

Table 22 Sales of Dog and Cat Food by Distribution Format: % Analysis 2006-2011

Table 23 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2011

Table 24 Sales of Pet Care by Distribution Format: % Analysis 2006-2011

Table 25 Sales of Pet Care by Category and Distribution Format: % Analysis 2011

Table 26 Forecast Sales of Pet Care by Category: Volume 2011-2016

Table 27 Forecast Sales of Pet Care by Category: Value 2011-2016

Table 28 Forecast Sales of Pet Care by Category: % Volume Growth 2011-2016

Table 29 Forecast Sales of Pet Care by Category: % Value Growth 2011-2016

Definitions

Summary 1 Research Sources

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