Marktanalyse - Cat Food in Morocco

Volume growth is expected to slow slightly for cat food in 2011 over the previous year, dropping to 5% in comparison to the 6% growth seen in 2010. Growth is expected to slow due to the impact of the country’s unrest and also due to the impact of the wider Arab Spring movement. Some expatriates opted to leave Morocco as a result of the unrest, while many consumers became concerned about the regional economy and opted to shift from spending to saving as a result.

Euromonitor International's Cat Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cat Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

CAT FOOD IN MOROCCO

Euromonitor International

April 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

Table 1 Cat Owning Households: % Analysis 2006-2011

Table 2 Cat Population 2006-2011

Table 3 Cat Food Prepared vs Non-prepared Gap: % Analysis 2006-2011

Category Data

Summary 1 Cat Food by Price Band 2010

Table 4 Sales of Cat Food by Category: Volume 2006-2011

Table 5 Sales of Cat Food by Category: Value 2006-2011

Table 6 Sales of Cat Food by Category: % Volume Growth 2006-2011

Table 7 Sales of Cat Food by Category: % Value Growth 2006-2011

Table 8 Sales of Premium Cat Food by Category: Value 2006-2011

Table 9 Cat Food Company Shares 2006-2010

Table 10 Cat Food Brand Shares 2007-2010

Table 11 Forecast Sales of Cat Food by Category: Volume 2011-2016

Table 12 Forecast Sales of Cat Food by Category: Value 2011-2016

Table 13 Forecast Sales of Cat Food by Category: % Volume Growth 2011-2016

Table 14 Forecast Sales of Cat Food by Category: % Value Growth 2011-2016

Executive Summary

Strong Growth Fuelled by Rising Disposable Income Levels

Sales Continue To Be Constrained by Poverty and Tradition

Mars Further Extends Dominance

Supermarkets/hypermarkets Continues To Gain Share

Stronger Growth Ahead for Forecast Period

Key Trends and Developments

Rising Affluence Supports Growth Despite Widespread Poverty

Westernisation Boosts Demand for Pets and Pet Care

Pet Shops Left Behind by Supermarkets/hypermarkets and Veterinary Clinics

Private Label Set To See Strong Growth for Forecast Period

Market Indicators

Table 15 Pet Populations 2006-2011

Market Data

Table 16 Sales of Pet Care by Category: Volume 2006-2011

Table 17 Sales of Pet Care by Category: Value 2006-2011

Table 18 Sales of Pet Care by Category: % Volume Growth 2006-2011

Table 19 Sales of Pet Care by Category: % Value Growth 2006-2011

Table 20 Pet Food Company Shares 2006-2010

Table 21 Pet Food Brand Shares 2007-2010

Table 22 Dog and Cat Food Company Shares 2006-2010

Table 23 Dog and Cat Food Brand Shares 2007-2010

Table 24 Penetration of Private Label by Category 2006-2010

Table 25 Sales of Dog and Cat Food by Distribution Format: % Analysis 2006-2011

Table 26 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2011

Table 27 Sales of Pet Care by Distribution Format: % Analysis 2006-2011

Table 28 Sales of Pet Care by Category and Distribution Format: % Analysis 2011

Table 29 Forecast Sales of Pet Care by Category: Volume 2011-2016

Table 30 Forecast Sales of Pet Care by Category: Value 2011-2016

Table 31 Forecast Sales of Pet Care by Category: % Volume Growth 2011-2016

Table 32 Forecast Sales of Pet Care by Category: % Value Growth 2011-2016

Definitions

Summary 2 Research Sources

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• Animal Food - Top 5 European Markets Package
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