Marktanalyse - Cat care in Morocco to 2013

Introduction

This databook provides key data and information on the cat care market in Morocco. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in Morocco increased at a compound annual growth rate of 10.6% between 2003 and 2008.

The Cat food category led the cat care market in Morocco, accounting for a share of 91.8%.

The leading players in Moroccan cat care market include Mars, Inc., Nestle S.A. and H. von Gimborn Gmbh.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in Morocco

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Cat care 2

Summary category level - Cat food 3

Summary category level - Cat litter 4

Summary category level - Cat toys 5

Summary category level - Cat treats & milk 6

Chapter 2 INTRODUCTION 7

What is this report about? 7

How to use this report 7

Market Definition 8

Chapter 3 MARKET OVERVIEW 21

Value Analysis, 2003?2008 21

Value Analysis, 2008?2013 22

Value Analysis, US$ 2003?2008 24

Value Analysis, US$ 2008?2013 24

Volume Analysis, 2003?2008 26

Volume Analysis, 2008?2013 27

Company and Brand Share Analysis 29

Distribution Analysis 32

Expenditure & consumption per capita 34

Chapter 4 LEADING COMPANY PROFILES 37

Mars, Inc. 37

Nestlé SA 39

Chapter 5 CATEGORY ANALYSIS - CAT FOOD 42

Value Analysis, 2003?2008 42

Value Analysis, 2008?2013 43

Value Analysis, US$ 2003?2008 45

Value Analysis, US$ 2008?2013 45

Volume Analysis, 2003?2008 46

Volume Analysis, 2008?2013 47

Company and Brand Share Analysis 49

Distribution Analysis 52

Expenditure & consumption per capita 54

Chapter 6 CATEGORY ANALYSIS - CAT LITTER 57

Value Analysis, 2003?2008 57

Value Analysis, 2008?2013 58

Value Analysis, US$ 2003?2008 60

Value Analysis, US$ 2008?2013 60

Volume Analysis, 2003?2008 61

Volume Analysis, 2008?2013 62

Company and Brand Share Analysis 64

Distribution Analysis 67

Expenditure & consumption per capita 69

Chapter 7 CATEGORY ANALYSIS - CAT TOYS 72

Value Analysis, 2003?2008 72

Value Analysis, 2008?2013 73

Value Analysis, US$ 2003?2008 75

Value Analysis, US$ 2008?2013 75

Volume Analysis, 2003?2008 76

Volume Analysis, 2008?2013 77

Company and Brand Share Analysis 79

Distribution Analysis 81

Expenditure & consumption per capita 83

Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 86

Value Analysis, 2003?2008 86

Value Analysis, 2008?2013 87

Value Analysis, US$ 2003?2008 89

Value Analysis, US$ 2008?2013 89

Volume Analysis, 2003?2008 91

Volume Analysis, 2008?2013 92

Company and Brand Share Analysis 94

Distribution Analysis 96

Expenditure & consumption per capita 98

Chapter 9 COUNTRY COMPARISON 101

Value 101

Volume 106

Market Share 111

Chapter 10 NEW PRODUCT DEVELOPMENT 112

Product launches over time 112

Recent product launches 113

Chapter 11 MOROCCO SOCIOECONOMIC PROFILE 114

Country Overview 114

Key Facts 115

Political Overview 116

Economic Overview 117

Chapter 12 MOROCCO MACROECONOMIC PROFILE 118

Macroeconomic Indicators 118

Chapter 13 RESEARCH METHODOLOGY 123

Methodology overview 123

Secondary research 124

Market modeling 125

Primary research 126

Data finalization 127

Ongoing research 127

Chapter 14 APPENDIX 128

Future readings 128

How to contact experts in your industry 128

Disclaimer 128



LIST OF FIGURES

Figure 1: Morocco cat care value and value forecast, 2003?2013 (MAD m, nominal prices) 23

Figure 2: Morocco cat care category growth comparison, by value, 2003?2013 25

Figure 3: Morocco cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 28

Figure 4: Morocco cat care category growth comparison, by volume, 2003?2013 28

Figure 5: Morocco cat care company share, by value, 2007?2008 (%) 30

Figure 6: Morocco cat care distribution channels, by value, 2007?2008 (%) 33

Figure 7: Morocco cat food value and value forecast, 2003?2013 (MAD m, nominal prices) 44

Figure 8: Morocco cat food volume and volume forecast, 2003?2013 (Kg m) 48

Figure 9: Morocco cat food company share, by value, 2007?2008 (%) 50

Figure 10: Morocco cat food distribution channels, by value, 2007?2008 (%) 53

Figure 11: Morocco cat litter value and value forecast, 2003?2013 (MAD m, nominal prices) 59

Figure 12: Morocco cat litter volume and volume forecast, 2003?2013 (Kg m) 63

Figure 13: Morocco cat litter company share, by value, 2007?2008 (%) 65

Figure 14: Morocco cat litter distribution channels, by value, 2007?2008 (%) 68

Figure 15: Morocco cat toys value and value forecast, 2003?2013 (MAD m, nominal prices) 74

Figure 16: Morocco cat toys volume and volume forecast, 2003?2013 (Units m) 78

Figure 17: Morocco cat toys distribution channels, by value, 2007?2008 (%) 82

Figure 18: Morocco cat treats & milk value and value forecast, 2003?2013 (MAD m, nominal prices) 88

Figure 19: Morocco cat treats & milk category growth comparison, by value, 2003?2013 90

Figure 20: Morocco cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 93

Figure 21: Morocco cat treats & milk category growth comparison, by volume, 2003?2013 93

Figure 22: Morocco cat treats & milk distribution channels, by value, 2007?2008 (%) 97

Figure 23: Global cat care market split (value terms, 2008) — Top 5 countries 102

Figure 24: Global cat care market value, 2003—2008 (Top 5 countries) 105

Figure 25: Global cat care market split (volume terms, 2008) — Top 5 countries 107

Figure 26: Global cat care market volume, 2003—2008 (Top 5 countries) 110

Figure 27: Map of Morocco 115

Figure 28: Annual data review process 124



LIST OF TABLES

Table 1: Cat care category definitions 9

Table 2: Cat care distribution channels 10

Table 3: Morocco cat care value, 2003?2008 (MAD m, nominal prices) 21

Table 4: Morocco cat care value forecast, 2008?2013 (MAD m, nominal prices) 22

Table 5: Morocco cat care value, 2003?2008 (US$ m nominal prices) 24

Table 6: Morocco cat care value forecast, 2008?2013 (US$ m nominal prices) 24

Table 7: Morocco cat care volume, 2003?2008 (Kg/Liters/Units m) 26

Table 8: Morocco cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 27

Table 9: Morocco cat care brand share, by value, 2007?2008 (%) 29

Table 10: Morocco cat care value, by brand 2007?2008 (MAD m nominal prices) 29

Table 11: Morocco cat care company share by value, 2007?2008 (%) 31

Table 12: Morocco cat care value, by company, 2007?2008 (MAD m nominal prices) 31

Table 13: Morocco cat care distribution channels, by value, 2007?2008 (%) 32

Table 14: Morocco cat care value, by distribution channel, 2007?2008 (MAD m nominal prices) 32

Table 15: Morocco cat care expenditure per capita, 2003?2008 (MAD, nominal prices) 34

Table 16: Morocco cat care forecast expenditure per capita, 2008?2013 (MAD, nominal prices) 34

Table 17: Morocco cat care expenditure per capita, 2003?2008 (US$ nominal prices) 35

Table 18: Morocco cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 35

Table 19: Morocco cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 36

Table 20: Morocco cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 36

Table 21: Mars, Inc. Key Facts 37

Table 22: Nestlé SA Key Facts 39

Table 23: Morocco cat food value, 2003?2008 (MAD m, nominal prices) 42

Table 24: Morocco cat food value forecast, 2008?2013 (MAD m, nominal prices) 43

Table 25: Morocco cat food value, 2003?2008 (US$ m nominal prices) 45

Table 26: Morocco cat food value forecast, 2008?2013 (US$ m nominal prices) 45

Table 27: Morocco cat food volume, 2003?2008 (Kg m) 46

Table 28: Morocco cat food volume forecast, 2008?2013 (Kg m) 47

Table 29: Morocco cat food brand share, by value, 2007?2008 (%) 49

Table 30: Morocco cat food value, by brand 2007?2008 (MAD m nominal prices) 49

Table 31: Morocco cat food company share by value, 2007?2008 (%) 51

Table 32: Morocco cat food value, by company, 2007?2008 (MAD m nominal prices) 51

Table 33: Morocco cat food distribution channels, by value, 2007?2008 (%) 52

Table 34: Morocco cat food value, by distribution channel, 2007?2008 (MAD m nominal prices) 52

Table 35: Morocco cat food expenditure per capita, 2003?2008 (MAD, nominal prices) 54

Table 36: Morocco cat food forecast expenditure per capita, 2008?2013 (MAD, nominal prices) 54

Table 37: Morocco cat food expenditure per capita, 2003?2008 (US$ nominal prices) 55

Table 38: Morocco cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 55

Table 39: Morocco cat food consumption per capita, 2003?2008 (Kg) 56

Table 40: Morocco cat food forecast consumption per capita, 2008?2013 (Kg) 56

Table 41: Morocco cat litter value, 2003?2008 (MAD m, nominal prices) 57

Table 42: Morocco cat litter value forecast, 2008?2013 (MAD m, nominal prices) 58

Table 43: Morocco cat litter value, 2003?2008 (US$ m nominal prices) 60

Table 44: Morocco cat litter value forecast, 2008?2013 (US$ m nominal prices) 60

Table 45: Morocco cat litter volume, 2003?2008 (Kg m) 61

Table 46: Morocco cat litter volume forecast, 2008?2013 (Kg m) 62

Table 47: Morocco cat litter brand share, by value, 2007?2008 (%) 64

Table 48: Morocco cat litter value, by brand 2007?2008 (MAD m nominal prices) 64

Table 49: Morocco cat litter company share by value, 2007?2008 (%) 66

Table 50: Morocco cat litter value, by company, 2007?2008 (MAD m nominal prices) 66

Table 51: Morocco cat litter distribution channels, by value, 2007?2008 (%) 67

Table 52: Morocco cat litter value, by distribution channel, 2007?2008 (MAD m nominal prices) 67

Table 53: Morocco cat litter expenditure per capita, 2003?2008 (MAD, nominal prices) 69

Table 54: Morocco cat litter forecast expenditure per capita, 2008?2013 (MAD, nominal prices) 69

Table 55: Morocco cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 70

Table 56: Morocco cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 70

Table 57: Morocco cat litter consumption per capita, 2003?2008 (Kg) 71

Table 58: Morocco cat litter forecast consumption per capita, 2008?2013 (Kg) 71

Table 59: Morocco cat toys value, 2003?2008 (MAD m, nominal prices) 72

Table 60: Morocco cat toys value forecast, 2008?2013 (MAD m, nominal prices) 73

Table 61: Morocco cat toys value, 2003?2008 (US$ m nominal prices) 75

Table 62: Morocco cat toys value forecast, 2008?2013 (US$ m nominal prices) 75

Table 63: Morocco cat toys volume, 2003?2008 (Units m) 76

Table 64: Morocco cat toys volume forecast, 2008?2013 (Units m) 77

Table 65: Morocco cat toys brand share, by value, 2007?2008 (%) 79

Table 66: Morocco cat toys value, by brand 2007?2008 (MAD m nominal prices) 79

Table 67: Morocco cat toys company share by value, 2007?2008 (%) 80

Table 68: Morocco cat toys value, by company, 2007?2008 (MAD m nominal prices) 80

Table 69: Morocco cat toys distribution channels, by value, 2007?2008 (%) 81

Table 70: Morocco cat toys value, by distribution channel, 2007?2008 (MAD m nominal prices) 81

Table 71: Morocco cat toys expenditure per capita, 2003?2008 (MAD, nominal prices) 83

Table 72: Morocco cat toys forecast expenditure per capita, 2008?2013 (MAD, nominal prices) 83

Table 73: Morocco cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 84

Table 74: Morocco cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 84

Table 75: Morocco cat toys consumption per capita, 2003?2008 (Units) 85

Table 76: Morocco cat toys forecast consumption per capita, 2008?2013 (Units) 85

Table 77: Morocco cat treats & milk value, 2003?2008 (MAD m, nominal prices) 86

Table 78: Morocco cat treats & milk value forecast, 2008?2013 (MAD m, nominal prices) 87

Table 79: Morocco cat treats & milk value, 2003?2008 (US$ m nominal prices) 89

Table 80: Morocco cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 89

Table 81: Morocco cat treats & milk volume, 2003?2008 (Kg/Liters m) 91

Table 82: Morocco cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 92

Table 83: Morocco cat treats & milk brand share, by value, 2007?2008 (%) 94

Table 84: Morocco cat treats & milk value, by brand 2007?2008 (MAD m nominal prices) 94

Table 85: Morocco cat treats & milk company share by value, 2007?2008 (%) 95

Table 86: Morocco cat treats & milk value, by company, 2007?2008 (MAD m nominal prices) 95

Table 87: Morocco cat treats & milk distribution channels, by value, 2007?2008 (%) 96

Table 88: Morocco cat treats & milk value, by distribution channel, 2007?2008 (MAD m nominal prices) 96

Table 89: Morocco cat treats & milk expenditure per capita, 2003?2008 (MAD, nominal prices) 98

Table 90: Morocco cat treats & milk forecast expenditure per capita, 2008?2013 (MAD, nominal prices) 98

Table 91: Morocco cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 99

Table 92: Morocco cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 99

Table 93: Morocco cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 100

Table 94: Morocco cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 100

Table 95: Global cat care market value, 2008 101

Table 96: Global cat care market split (value terms (US$ m), 2008) — Top 5 countries 104

Table 97: Global cat care market volume, 2008 106

Table 98: Global cat care market split (volume terms, 2008) — Top 5 countries 109

Table 99: Leading players - Top 5 countries 111

Table 100: Morocco cat care new product launches reports, by company 2008 112

Table 101: Morocco cat care new product launches SKUs, by company 2008 112

Table 102: Morocco cat care new product launches (reports), by Package tags or Claims 2008 112

Table 103: Morocco cat care new product launches (reports) - Recent 5 launches (2008) 113

Table 104: Morocco Key Facts 115

Table 105: Morocco population, by age group, 2003?08 (millions) 118

Table 106: Morocco population forecast, by age group, 2008?13 (millions) 119

Table 107: Morocco population, by gender, 2003?08 (millions) 119

Table 108: Morocco population forecast, by gender, 2008?13 (millions) 120

Table 109: Morocco nominal GDP, 2003?08 (MAD bn, nominal prices) 120

Table 110: Morocco nominal GDP forecast, 2008?13 (MAD bn, nominal prices) 120

Table 111: Morocco real GDP, 2003?08 (MAD bn, 2000 prices) 121

Table 112: Morocco real GDP forecast, 2008?13 (MAD bn, 2000 prices) 121

Table 113: Morocco real GDP, 2003?08 (US$ bn, 2000 prices) 121

Table 114: Morocco real GDP forecast, 2008?13 (US$ bn, 2000 prices) 122

Table 115: Morocco consumer price index, 2003?08 (2000=100) 122

Table 116: Morocco consumer price index, 2008?13 (2000=100) 122

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