Marktanalyse - Cat care in Chile to 2013

Introduction

This databook provides key data and information on the cat care market in Chile. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in Chile increased at a compound annual growth rate of 4.4% between 2003 and 2008.

The cat food category led the cat care market in Chile, accounting for a share of 96.5%.

The leading players in Chilean cat care market include Mars, Inc., Nestle S.A. and Nutripro S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in Chile

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Cat care 2

Summary category level - Cat food 3

Summary category level - Cat litter 4

Summary category level - Cat toys 5

Summary category level - Cat treats & milk 6

Chapter 2 INTRODUCTION 7

What is this report about? 7

How to use this report 7

Market Definition 8

Chapter 3 MARKET OVERVIEW 21

Value Analysis, 2003?2008 21

Value Analysis, 2008?2013 22

Value Analysis, US$ 2003?2008 24

Value Analysis, US$ 2008?2013 24

Volume Analysis, 2003?2008 26

Volume Analysis, 2008?2013 27

Company and Brand Share Analysis 29

Distribution Analysis 32

Expenditure & consumption per capita 34

Chapter 4 LEADING COMPANY PROFILES 37

Mars, Inc. 37

Nestle SA 39

Chapter 5 CATEGORY ANALYSIS - CAT FOOD 42

Value Analysis, 2003?2008 42

Value Analysis, 2008?2013 43

Value Analysis, US$ 2003?2008 45

Value Analysis, US$ 2008?2013 45

Volume Analysis, 2003?2008 46

Volume Analysis, 2008?2013 47

Company and Brand Share Analysis 49

Distribution Analysis 52

Expenditure & consumption per capita 54

Chapter 6 CATEGORY ANALYSIS - CAT LITTER 57

Value Analysis, 2003?2008 57

Value Analysis, 2008?2013 58

Value Analysis, US$ 2003?2008 59

Value Analysis, US$ 2008?2013 59

Volume Analysis, 2003?2008 60

Volume Analysis, 2008?2013 61

Company and Brand Share Analysis 62

Distribution Analysis 64

Expenditure & consumption per capita 66

Chapter 7 CATEGORY ANALYSIS - CAT TOYS 69

Value Analysis, 2003?2008 69

Value Analysis, 2008?2013 70

Value Analysis, US$ 2003?2008 72

Value Analysis, US$ 2008?2013 72

Volume Analysis, 2003?2008 73

Volume Analysis, 2008?2013 74

Company and Brand Share Analysis 75

Distribution Analysis 77

Expenditure & consumption per capita 79

Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 82

Value Analysis, 2003?2008 82

Value Analysis, 2008?2013 83

Value Analysis, US$ 2003?2008 84

Value Analysis, US$ 2008?2013 84

Volume Analysis, 2003?2008 85

Volume Analysis, 2008?2013 86

Company and Brand Share Analysis 87

Distribution Analysis 89

Expenditure & consumption per capita 91

Chapter 9 COUNTRY COMPARISON 94

Value 94

Volume 99

Market Share 104

Chapter 10 NEW PRODUCT DEVELOPMENT 105

Product launches over time 105

Recent product launches 107

Chapter 11 CHILE SOCIOECONOMIC PROFILE 108

Country Overview 108

Key Facts 109

Political Overview 111

Economic Overview 112

Chapter 12 CHILE MACROECONOMIC PROFILE 113

Macroeconomic Indicators 113

Chapter 13 RESEARCH METHODOLOGY 118

Methodology overview 118

Secondary research 119

Market modeling 120

Primary research 121

Data finalization 122

Ongoing research 122

Chapter 14 APPENDIX 123

Future readings 123

How to contact experts in your industry 123

Disclaimer 123



LIST OF FIGURES

Figure 1: Chile cat care value and value forecast, 2003?2013 (CLP m, nominal prices) 23

Figure 2: Chile cat care category growth comparison, by value, 2003?2013 25

Figure 3: Chile cat care volume and volume forecast, 2003?2013 (Kg/Units m) 28

Figure 4: Chile cat care category growth comparison, by volume, 2003?2013 28

Figure 5: Chile cat care company share, by value, 2007?2008 (%) 30

Figure 6: Chile cat care distribution channels, by value, 2007?2008 (%) 33

Figure 7: Chile cat food value and value forecast, 2003?2013 (CLP m, nominal prices) 44

Figure 8: Chile cat food volume and volume forecast, 2003?2013 (Kg m) 48

Figure 9: Chile cat food company share, by value, 2007?2008 (%) 50

Figure 10: Chile cat food distribution channels, by value, 2007?2008 (%) 53

Figure 11: Chile cat litter value and value forecast, 2003?2013 (CLP m, nominal prices) 58

Figure 12: Chile cat litter volume and volume forecast, 2003?2013 (Kg m) 61

Figure 13: Chile cat litter distribution channels, by value, 2007?2008 (%) 65

Figure 14: Chile cat toys value and value forecast, 2003?2013 (CLP m, nominal prices) 71

Figure 15: Chile cat toys volume and volume forecast, 2003?2013 (Units m) 74

Figure 16: Chile cat toys distribution channels, by value, 2007?2008 (%) 78

Figure 17: Chile cat treats & milk value and value forecast, 2003?2013 (CLP m, nominal prices) 83

Figure 18: Chile cat treats & milk volume and volume forecast, 2003?2013 (Kg m) 86

Figure 19: Chile cat treats & milk distribution channels, by value, 2007?2008 (%) 90

Figure 20: Global cat care market split (value terms, 2008) — Top 5 countries 95

Figure 21: Global cat care market value, 2003—2008 (Top 5 countries) 98

Figure 22: Global cat care market split (volume terms, 2008) — Top 5 countries 100

Figure 23: Global cat care market volume, 2003—2008 (Top 5 countries) 103

Figure 24: Map of Chile 110

Figure 25: Annual data review process 119



LIST OF TABLES

Table 1: Cat care category definitions 9

Table 2: Cat care distribution channels 10

Table 3: Chile cat care value, 2003?2008 (CLP m, nominal prices) 21

Table 4: Chile cat care value forecast, 2008?2013 (CLP m, nominal prices) 22

Table 5: Chile cat care value, 2003?2008 (US$ m nominal prices) 24

Table 6: Chile cat care value forecast, 2008?2013 (US$ m nominal prices) 24

Table 7: Chile cat care volume, 2003?2008 (Kg/Units m) 26

Table 8: Chile cat care volume forecast, 2008?2013 (Kg/Units m) 27

Table 9: Chile cat care brand share, by value, 2007?2008 (%) 29

Table 10: Chile cat care value, by brand 2007?2008 (CLP m nominal prices) 29

Table 11: Chile cat care company share by value, 2007?2008 (%) 31

Table 12: Chile cat care value, by company, 2007?2008 (CLP m nominal prices) 31

Table 13: Chile cat care distribution channels, by value, 2007?2008 (%) 32

Table 14: Chile cat care value, by distribution channel, 2007?2008 (CLP m nominal prices) 32

Table 15: Chile cat care expenditure per capita, 2003?2008 (CLP, nominal prices) 34

Table 16: Chile cat care forecast expenditure per capita, 2008?2013 (CLP, nominal prices) 34

Table 17: Chile cat care expenditure per capita, 2003?2008 (US$ nominal prices) 35

Table 18: Chile cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 35

Table 19: Chile cat care consumption per capita, 2003?2008 (Kg/Units) 36

Table 20: Chile cat care forecast consumption per capita, 2008?2013 (Kg/Units) 36

Table 21: Mars, Inc. Key Facts 37

Table 22: Nestle SA Key Facts 39

Table 23: Chile cat food value, 2003?2008 (CLP m, nominal prices) 42

Table 24: Chile cat food value forecast, 2008?2013 (CLP m, nominal prices) 43

Table 25: Chile cat food value, 2003?2008 (US$ m nominal prices) 45

Table 26: Chile cat food value forecast, 2008?2013 (US$ m nominal prices) 45

Table 27: Chile cat food volume, 2003?2008 (Kg m) 46

Table 28: Chile cat food volume forecast, 2008?2013 (Kg m) 47

Table 29: Chile cat food brand share, by value, 2007?2008 (%) 49

Table 30: Chile cat food value, by brand 2007?2008 (CLP m nominal prices) 49

Table 31: Chile cat food company share by value, 2007?2008 (%) 51

Table 32: Chile cat food value, by company, 2007?2008 (CLP m nominal prices) 51

Table 33: Chile cat food distribution channels, by value, 2007?2008 (%) 52

Table 34: Chile cat food value, by distribution channel, 2007?2008 (CLP m nominal prices) 52

Table 35: Chile cat food expenditure per capita, 2003?2008 (CLP, nominal prices) 54

Table 36: Chile cat food forecast expenditure per capita, 2008?2013 (CLP, nominal prices) 54

Table 37: Chile cat food expenditure per capita, 2003?2008 (US$ nominal prices) 55

Table 38: Chile cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 55

Table 39: Chile cat food consumption per capita, 2003?2008 (Kg) 56

Table 40: Chile cat food forecast consumption per capita, 2008?2013 (Kg) 56

Table 41: Chile cat litter value, 2003?2008 (CLP m, nominal prices) 57

Table 42: Chile cat litter value forecast, 2008?2013 (CLP m, nominal prices) 58

Table 43: Chile cat litter value, 2003?2008 (US$ m nominal prices) 59

Table 44: Chile cat litter value forecast, 2008?2013 (US$ m nominal prices) 59

Table 45: Chile cat litter volume, 2003?2008 (Kg m) 60

Table 46: Chile cat litter volume forecast, 2008?2013 (Kg m) 61

Table 47: Chile cat litter brand share, by value, 2007?2008 (%) 62

Table 48: Chile cat litter value, by brand 2007?2008 (CLP m nominal prices) 62

Table 49: Chile cat litter company share by value, 2007?2008 (%) 63

Table 50: Chile cat litter value, by company, 2007?2008 (CLP m nominal prices) 63

Table 51: Chile cat litter distribution channels, by value, 2007?2008 (%) 64

Table 52: Chile cat litter value, by distribution channel, 2007?2008 (CLP m nominal prices) 64

Table 53: Chile cat litter expenditure per capita, 2003?2008 (CLP, nominal prices) 66

Table 54: Chile cat litter forecast expenditure per capita, 2008?2013 (CLP, nominal prices) 66

Table 55: Chile cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 67

Table 56: Chile cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 67

Table 57: Chile cat litter consumption per capita, 2003?2008 (Kg) 68

Table 58: Chile cat litter forecast consumption per capita, 2008?2013 (Kg) 68

Table 59: Chile cat toys value, 2003?2008 (CLP m, nominal prices) 69

Table 60: Chile cat toys value forecast, 2008?2013 (CLP m, nominal prices) 70

Table 61: Chile cat toys value, 2003?2008 (US$ m nominal prices) 72

Table 62: Chile cat toys value forecast, 2008?2013 (US$ m nominal prices) 72

Table 63: Chile cat toys volume, 2003?2008 (Units m) 73

Table 64: Chile cat toys volume forecast, 2008?2013 (Units m) 74

Table 65: Chile cat toys brand share, by value, 2007?2008 (%) 75

Table 66: Chile cat toys value, by brand 2007?2008 (CLP m nominal prices) 75

Table 67: Chile cat toys company share by value, 2007?2008 (%) 76

Table 68: Chile cat toys value, by company, 2007?2008 (CLP m nominal prices) 76

Table 69: Chile cat toys distribution channels, by value, 2007?2008 (%) 77

Table 70: Chile cat toys value, by distribution channel, 2007?2008 (CLP m nominal prices) 77

Table 71: Chile cat toys expenditure per capita, 2003?2008 (CLP, nominal prices) 79

Table 72: Chile cat toys forecast expenditure per capita, 2008?2013 (CLP, nominal prices) 79

Table 73: Chile cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 80

Table 74: Chile cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 80

Table 75: Chile cat toys consumption per capita, 2003?2008 (Units) 81

Table 76: Chile cat toys forecast consumption per capita, 2008?2013 (Units) 81

Table 77: Chile cat treats & milk value, 2003?2008 (CLP m, nominal prices) 82

Table 78: Chile cat treats & milk value forecast, 2008?2013 (CLP m, nominal prices) 83

Table 79: Chile cat treats & milk value, 2003?2008 (US$ m nominal prices) 84

Table 80: Chile cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 84

Table 81: Chile cat treats & milk volume, 2003?2008 (Kg m) 85

Table 82: Chile cat treats & milk volume forecast, 2008?2013 (Kg m) 86

Table 83: Chile cat treats & milk brand share, by value, 2007?2008 (%) 87

Table 84: Chile cat treats & milk value, by brand 2007?2008 (CLP m nominal prices) 87

Table 85: Chile cat treats & milk company share by value, 2007?2008 (%) 88

Table 86: Chile cat treats & milk value, by company, 2007?2008 (CLP m nominal prices) 88

Table 87: Chile cat treats & milk distribution channels, by value, 2007?2008 (%) 89

Table 88: Chile cat treats & milk value, by distribution channel, 2007?2008 (CLP m nominal prices) 89

Table 89: Chile cat treats & milk expenditure per capita, 2003?2008 (CLP, nominal prices) 91

Table 90: Chile cat treats & milk forecast expenditure per capita, 2008?2013 (CLP, nominal prices) 91

Table 91: Chile cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 92

Table 92: Chile cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 92

Table 93: Chile cat treats & milk consumption per capita, 2003?2008 (Kg) 93

Table 94: Chile cat treats & milk forecast consumption per capita, 2008?2013 (Kg) 93

Table 95: Global cat care market value, 2008 94

Table 96: Global cat care market split (value terms (US$ m), 2008) — Top 5 countries 97

Table 97: Global cat care market volume, 2008 99

Table 98: Global cat care market split (volume terms, 2008) — Top 5 countries 102

Table 99: Leading players - Top 5 countries 104

Table 100: Chile cat care new product launches reports, by company 2008 105

Table 101: Chile cat care new product launches SKUs, by company 2008 105

Table 102: Chile cat care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 106

Table 103: Chile cat care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 106

Table 104: Chile cat care new product launches (reports), by Package tags or Claims 2008 107

Table 105: Chile cat care new product launches (reports) 107

Table 106: Chile Key Facts 109

Table 107: Chile population, by age group, 2003?08 (millions) 113

Table 108: Chile population forecast, by age group, 2008?13 (millions) 114

Table 109: Chile population, by gender, 2003?08 (millions) 114

Table 110: Chile population forecast, by gender, 2008?13 (millions) 115

Table 111: Chile nominal GDP, 2003?08 (CLP bn, nominal prices) 115

Table 112: Chile nominal GDP forecast, 2008?13 (CLP bn, nominal prices) 115

Table 113: Chile real GDP, 2003?08 (CLP bn, 2000 prices) 116

Table 114: Chile real GDP forecast, 2008?13 (CLP bn, 2000 prices) 116

Table 115: Chile real GDP, 2003?08 (US$ bn, 2000 prices) 116

Table 116: Chile real GDP forecast, 2008?13 (US$ bn, 2000 prices) 117

Table 117: Chile consumer price index, 2003?08 (2000=100) 117

Table 118: Chile consumer price index, 2008?13 (2000=100) 117

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