Marktanalyse - Cat care in Canada to 2013

Introduction

This databook provides key data and information on the cat care market in Canada. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in Canada increased at a compound annual growth rate of 6.5% between 2003 and 2008.

The cat food category led the cat care market in Canada, accounting for a share of 54.4%.

The leading players in Canadian cat care market include Nestle S.A., Procter & Gamble Company, The and The Clorox Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in Canada

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 EXECUTIVE SUMMARY 2

Summary Market Level - Cat care 2

Summary category level - Cat food 3

Summary category level - Cat litter 4

Summary category level - Cat toys 5

Summary category level - Cat treats & milk 6

Chapter 2 INTRODUCTION 7

What is this report about? 7

How to use this report 7

Market Definition 8

Chapter 3 MARKET OVERVIEW 21

Value Analysis, 2003?2008 21

Value Analysis, 2008?2013 22

Value Analysis, US$ 2003?2008 24

Value Analysis, US$ 2008?2013 24

Volume Analysis, 2003?2008 26

Volume Analysis, 2008?2013 27

Company and Brand Share Analysis 29

Distribution Analysis 34

Expenditure & consumption per capita 36

Chapter 4 LEADING COMPANY PROFILES 39

Nestle SA 39

Procter & Gamble Company, The 42

Chapter 5 CATEGORY ANALYSIS - CAT FOOD 44

Value Analysis, 2003?2008 44

Value Analysis, 2008?2013 45

Value Analysis, US$ 2003?2008 47

Value Analysis, US$ 2008?2013 47

Volume Analysis, 2003?2008 49

Volume Analysis, 2008?2013 50

Company and Brand Share Analysis 53

Distribution Analysis 58

Expenditure & consumption per capita 60

Chapter 6 CATEGORY ANALYSIS - CAT LITTER 63

Value Analysis, 2003?2008 63

Value Analysis, 2008?2013 64

Value Analysis, US$ 2003?2008 65

Value Analysis, US$ 2008?2013 65

Volume Analysis, 2003?2008 66

Volume Analysis, 2008?2013 67

Company and Brand Share Analysis 68

Distribution Analysis 72

Expenditure & consumption per capita 74

Chapter 7 CATEGORY ANALYSIS - CAT TOYS 77

Value Analysis, 2003?2008 77

Value Analysis, 2008?2013 78

Value Analysis, US$ 2003?2008 79

Value Analysis, US$ 2008?2013 79

Volume Analysis, 2003?2008 80

Volume Analysis, 2008?2013 81

Company and Brand Share Analysis 82

Distribution Analysis 85

Expenditure & consumption per capita 87

Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 90

Value Analysis, 2003?2008 90

Value Analysis, 2008?2013 91

Value Analysis, US$ 2003?2008 93

Value Analysis, US$ 2008?2013 93

Volume Analysis, 2003?2008 95

Volume Analysis, 2008?2013 96

Company and Brand Share Analysis 98

Distribution Analysis 101

Expenditure & consumption per capita 103

Chapter 9 COUNTRY COMPARISON 106

Value 106

Volume 111

Market Share 116

Chapter 10 NEW PRODUCT DEVELOPMENT 117

Product launches over time 117

Recent product launches 119

Chapter 11 CANADA SOCIOECONOMIC PROFILE 120

Country Overview 120

Key Facts 121

Political Overview 122

Economic Overview 123

Chapter 12 CANADA MACROECONOMIC PROFILE 124

Macroeconomic Indicators 124

Chapter 13 RESEARCH METHODOLOGY 129

Methodology overview 129

Secondary research 130

Market modeling 131

Primary research 132

Data finalization 133

Ongoing research 133

Chapter 14 APPENDIX 134

Future readings 134

How to contact experts in your industry 134

Disclaimer 134



LIST OF FIGURES

Figure 1: Canada cat care value and value forecast, 2003?2013 (CAD m, nominal prices) 23

Figure 2: Canada cat care category growth comparison, by value, 2003?2013 25

Figure 3: Canada cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 28

Figure 4: Canada cat care category growth comparison, by volume, 2003?2013 28

Figure 5: Canada cat care company share, by value, 2007?2008 (%) 31

Figure 6: Canada cat care distribution channels, by value, 2007?2008 (%) 35

Figure 7: Canada cat food value and value forecast, 2003?2013 (CAD m, nominal prices) 46

Figure 8: Canada cat food category growth comparison, by value, 2003?2013 48

Figure 9: Canada cat food volume and volume forecast, 2003?2013 (Kg m) 51

Figure 10: Canada cat food category growth comparison, by volume, 2003?2013 52

Figure 11: Canada cat food company share, by value, 2007?2008 (%) 55

Figure 12: Canada cat food distribution channels, by value, 2007?2008 (%) 59

Figure 13: Canada cat litter value and value forecast, 2003?2013 (CAD m, nominal prices) 64

Figure 14: Canada cat litter volume and volume forecast, 2003?2013 (Kg m) 67

Figure 15: Canada cat litter company share, by value, 2007?2008 (%) 70

Figure 16: Canada cat litter distribution channels, by value, 2007?2008 (%) 73

Figure 17: Canada cat toys value and value forecast, 2003?2013 (CAD m, nominal prices) 78

Figure 18: Canada cat toys volume and volume forecast, 2003?2013 (Units m) 81

Figure 19: Canada cat toys company share, by value, 2007?2008 (%) 83

Figure 20: Canada cat toys distribution channels, by value, 2007?2008 (%) 86

Figure 21: Canada cat treats & milk value and value forecast, 2003?2013 (CAD m, nominal prices) 92

Figure 22: Canada cat treats & milk category growth comparison, by value, 2003?2013 94

Figure 23: Canada cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 97

Figure 24: Canada cat treats & milk category growth comparison, by volume, 2003?2013 97

Figure 25: Canada cat treats & milk company share, by value, 2007?2008 (%) 99

Figure 26: Canada cat treats & milk distribution channels, by value, 2007?2008 (%) 102

Figure 27: Global cat care market split (value terms, 2008) — Top 5 countries 107

Figure 28: Global cat care market value, 2003—2008 (Top 5 countries) 110

Figure 29: Global cat care market split (volume terms, 2008) — Top 5 countries 112

Figure 30: Global cat care market volume, 2003—2008 (Top 5 countries) 115

Figure 31: Map of Canada 121

Figure 32: Annual data review process 130



LIST OF TABLES

Table 1: Cat care category definitions 9

Table 2: Cat care distribution channels 10

Table 3: Canada cat care value, 2003?2008 (CAD m, nominal prices) 21

Table 4: Canada cat care value forecast, 2008?2013 (CAD m, nominal prices) 22

Table 5: Canada cat care value, 2003?2008 (US$ m nominal prices) 24

Table 6: Canada cat care value forecast, 2008?2013 (US$ m nominal prices) 24

Table 7: Canada cat care volume, 2003?2008 (Kg/Liters/Units m) 26

Table 8: Canada cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 27

Table 9: Canada cat care brand share, by value, 2007?2008 (%) 29

Table 10: Canada cat care value, by brand 2007?2008 (CAD m nominal prices) 30

Table 11: Canada cat care company share by value, 2007?2008 (%) 32

Table 12: Canada cat care value, by company, 2007?2008 (CAD m nominal prices) 33

Table 13: Canada cat care distribution channels, by value, 2007?2008 (%) 34

Table 14: Canada cat care value, by distribution channel, 2007?2008 (CAD m nominal prices) 34

Table 15: Canada cat care expenditure per capita, 2003?2008 (CAD, nominal prices) 36

Table 16: Canada cat care forecast expenditure per capita, 2008?2013 (CAD, nominal prices) 36

Table 17: Canada cat care expenditure per capita, 2003?2008 (US$ nominal prices) 37

Table 18: Canada cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 37

Table 19: Canada cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 38

Table 20: Canada cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 38

Table 21: Nestle SA Key Facts 39

Table 22: Procter & Gamble Company, The Key Facts 42

Table 23: Canada cat food value, 2003?2008 (CAD m, nominal prices) 44

Table 24: Canada cat food value forecast, 2008?2013 (CAD m, nominal prices) 45

Table 25: Canada cat food value, 2003?2008 (US$ m nominal prices) 47

Table 26: Canada cat food value forecast, 2008?2013 (US$ m nominal prices) 47

Table 27: Canada cat food volume, 2003?2008 (Kg m) 49

Table 28: Canada cat food volume forecast, 2008?2013 (Kg m) 50

Table 29: Canada cat food brand share, by value, 2007?2008 (%) 53

Table 30: Canada cat food value, by brand 2007?2008 (CAD m nominal prices) 54

Table 31: Canada cat food company share by value, 2007?2008 (%) 56

Table 32: Canada cat food value, by company, 2007?2008 (CAD m nominal prices) 57

Table 33: Canada cat food distribution channels, by value, 2007?2008 (%) 58

Table 34: Canada cat food value, by distribution channel, 2007?2008 (CAD m nominal prices) 58

Table 35: Canada cat food expenditure per capita, 2003?2008 (CAD, nominal prices) 60

Table 36: Canada cat food forecast expenditure per capita, 2008?2013 (CAD, nominal prices) 60

Table 37: Canada cat food expenditure per capita, 2003?2008 (US$ nominal prices) 61

Table 38: Canada cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 61

Table 39: Canada cat food consumption per capita, 2003?2008 (Kg) 62

Table 40: Canada cat food forecast consumption per capita, 2008?2013 (Kg) 62

Table 41: Canada cat litter value, 2003?2008 (CAD m, nominal prices) 63

Table 42: Canada cat litter value forecast, 2008?2013 (CAD m, nominal prices) 64

Table 43: Canada cat litter value, 2003?2008 (US$ m nominal prices) 65

Table 44: Canada cat litter value forecast, 2008?2013 (US$ m nominal prices) 65

Table 45: Canada cat litter volume, 2003?2008 (Kg m) 66

Table 46: Canada cat litter volume forecast, 2008?2013 (Kg m) 67

Table 47: Canada cat litter brand share, by value, 2007?2008 (%) 68

Table 48: Canada cat litter value, by brand 2007?2008 (CAD m nominal prices) 69

Table 49: Canada cat litter company share by value, 2007?2008 (%) 71

Table 50: Canada cat litter value, by company, 2007?2008 (CAD m nominal prices) 71

Table 51: Canada cat litter distribution channels, by value, 2007?2008 (%) 72

Table 52: Canada cat litter value, by distribution channel, 2007?2008 (CAD m nominal prices) 72

Table 53: Canada cat litter expenditure per capita, 2003?2008 (CAD, nominal prices) 74

Table 54: Canada cat litter forecast expenditure per capita, 2008?2013 (CAD, nominal prices) 74

Table 55: Canada cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 75

Table 56: Canada cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 75

Table 57: Canada cat litter consumption per capita, 2003?2008 (Kg) 76

Table 58: Canada cat litter forecast consumption per capita, 2008?2013 (Kg) 76

Table 59: Canada cat toys value, 2003?2008 (CAD m, nominal prices) 77

Table 60: Canada cat toys value forecast, 2008?2013 (CAD m, nominal prices) 78

Table 61: Canada cat toys value, 2003?2008 (US$ m nominal prices) 79

Table 62: Canada cat toys value forecast, 2008?2013 (US$ m nominal prices) 79

Table 63: Canada cat toys volume, 2003?2008 (Units m) 80

Table 64: Canada cat toys volume forecast, 2008?2013 (Units m) 81

Table 65: Canada cat toys brand share, by value, 2007?2008 (%) 82

Table 66: Canada cat toys value, by brand 2007?2008 (CAD m nominal prices) 82

Table 67: Canada cat toys company share by value, 2007?2008 (%) 84

Table 68: Canada cat toys value, by company, 2007?2008 (CAD m nominal prices) 84

Table 69: Canada cat toys distribution channels, by value, 2007?2008 (%) 85

Table 70: Canada cat toys value, by distribution channel, 2007?2008 (CAD m nominal prices) 85

Table 71: Canada cat toys expenditure per capita, 2003?2008 (CAD, nominal prices) 87

Table 72: Canada cat toys forecast expenditure per capita, 2008?2013 (CAD, nominal prices) 87

Table 73: Canada cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 88

Table 74: Canada cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 88

Table 75: Canada cat toys consumption per capita, 2003?2008 (Units) 89

Table 76: Canada cat toys forecast consumption per capita, 2008?2013 (Units) 89

Table 77: Canada cat treats & milk value, 2003?2008 (CAD m, nominal prices) 90

Table 78: Canada cat treats & milk value forecast, 2008?2013 (CAD m, nominal prices) 91

Table 79: Canada cat treats & milk value, 2003?2008 (US$ m nominal prices) 93

Table 80: Canada cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 93

Table 81: Canada cat treats & milk volume, 2003?2008 (Kg/Liters m) 95

Table 82: Canada cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 96

Table 83: Canada cat treats & milk brand share, by value, 2007?2008 (%) 98

Table 84: Canada cat treats & milk value, by brand 2007?2008 (CAD m nominal prices) 98

Table 85: Canada cat treats & milk company share by value, 2007?2008 (%) 100

Table 86: Canada cat treats & milk value, by company, 2007?2008 (CAD m nominal prices) 100

Table 87: Canada cat treats & milk distribution channels, by value, 2007?2008 (%) 101

Table 88: Canada cat treats & milk value, by distribution channel, 2007?2008 (CAD m nominal prices) 101

Table 89: Canada cat treats & milk expenditure per capita, 2003?2008 (CAD, nominal prices) 103

Table 90: Canada cat treats & milk forecast expenditure per capita, 2008?2013 (CAD, nominal prices) 103

Table 91: Canada cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 104

Table 92: Canada cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 104

Table 93: Canada cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 105

Table 94: Canada cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 105

Table 95: Global cat care market value, 2008 106

Table 96: Global cat care market split (value terms (US$ m), 2008) — Top 5 countries 109

Table 97: Global cat care market volume, 2008 111

Table 98: Global cat care market split (volume terms, 2008) — Top 5 countries 114

Table 99: Leading players - Top 5 countries 116

Table 100: Canada cat care new product launches reports, by company (Top 5 companies), 2008 117

Table 101: Canada cat care new product launches SKUs, by company (Top 5 companies), 2008 117

Table 102: Canada cat care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 118

Table 103: Canada cat care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 118

Table 104: Canada cat care new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 119

Table 105: Canada cat care new product launches (reports) - Recent 5 launches (2008) 119

Table 106: Canada Key Facts 121

Table 107: Canada population, by age group, 2003?08 (millions) 124

Table 108: Canada population forecast, by age group, 2008?13 (millions) 125

Table 109: Canada population, by gender, 2003?08 (millions) 125

Table 110: Canada population forecast, by gender, 2008?13 (millions) 126

Table 111: Canada nominal GDP, 2003?08 (CAD bn, nominal prices) 126

Table 112: Canada nominal GDP forecast, 2008?13 (CAD bn, nominal prices) 126

Table 113: Canada real GDP, 2003?08 (CAD bn, 2000 prices) 127

Table 114: Canada real GDP forecast, 2008?13 (CAD bn, 2000 prices) 127

Table 115: Canada real GDP, 2003?08 (US$ bn, 2000 prices) 127

Table 116: Canada real GDP forecast, 2008?13 (US$ bn, 2000 prices) 128

Table 117: Canada consumer price index, 2003?08 (2000=100) 128

Table 118: Canada consumer price index, 2008?13 (2000=100) 128

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