Studie - 3G in Australia: operator strategy and market status

In Australia, migration to 3G is continuing at a rapid pace. The technology has delivered differentiation, new services and revenue growth for operators. This report discusses the 3G market development and dynamics and Australian mobile operators’ strategies.

Table of contents



Executive summary

In a nutshell

Ovum view

3G market development scenario: 2009—13

3G market overview

Next G: the game changer

Diverse strategies drive competition

Market shares and connection figures

Technology and networks

Operator 3G strategy summary

Telstra: leadership on all fronts

Optus: playing 3G catch-up

Vodafone: leveraging global 3G expertise

3: continued 3G aggression in search of scale



Table of figures



Figure 1 Migration of connections to 3G in Australia

Figure 2 Total connection market shares by operator in Australia

Figure 3 Half-yearly changes in mobile service revenue market share in Australia by operator

Figure 4 3G connection net additions and 3G connection market shares by operator in Australia

Figure 6 Advantages of 850MHz/900MHz over 2100MHz

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• NGN policies in Asia-Pacific: bold move or wishful thinking?