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Marktanalyse - Vitamins and Dietary Supplements in Italy

Euromonitor

Euromonitor

7 / 2012
56 Seiten
Typ: Marktanalyse
Sprache: Englisch
Regionen: Italien
Verfügbarkeit: verfügbar

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Vitamins and dietary supplements performed very well in 2011, posting health growth of 7%. However it is important to point out that different products experienced different trends. More specific products such as vitamin B and E and probiotic supplements performed far better than in the previous year. On the other hand much more well know and generic products such vitamin C and multivitamins among others declined. These two different trends show how Italians have become very careful about the...

Euromonitor International's Vitamins and Dietary Supplements in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
VITAMINS AND DIETARY SUPPLEMENTS IN ITALY

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Vitamins

Dietary Supplements

Switches

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2006-2011

Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2006-2011

Table 3 Dietary Supplements by Positioning 2006-2011

Table 4 Vitamins and Dietary Supplements Company Shares by Value 2007-2011

Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2008-2011

Table 6 Vitamins Brand Shares by Value 2008-2011

Table 7 Dietary Supplements Brand Shares by Value 2008-2011

Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016

Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2011

A Menarini Industrie Farmaceutiche Riunite SRL in Consumer Health (italy)

Strategic Direction

Key Facts

Summary 2 A Menarini Industrie Farmaceutiche Riunite Srl: Key Facts

Summary 3 A Menarini Industrie Farmaceutiche Riunite Srl: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 A Menarini Industrie Farmaceutiche Riunite Srl: Competitive Position 2011

Aziende Chimiche Riunite Angelini Francesco Acraf SpA in Consumer Health (italy)

Strategic Direction

Key Facts

Summary 5 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Key Facts

Summary 6 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Operational Indicators

Company Background

Production

Summary 7 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Production Statistics

Competitive Positioning

Summary 8 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Competitive Position 2011

Bayer SpA in Consumer Health (italy)

Strategic Direction

Key Facts

Summary 9 Bayer SpA: Key Facts

Summary 10 Bayer SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 11 Bayer SpA: Competitive Position 2011

Bracco SpA in Consumer Health (italy)

Strategic Direction

Key Facts

Summary 12 Bracco SpA: Key Facts

Summary 13 Bracco SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 14 Bracco SpA: Competitive Position 2011

Sanofi-aventis SpA in Consumer Health (italy)

Strategic Direction

Key Facts

Summary 15 Sanofi-Aventis SpA: Key Facts

Summary 16 Sanofi-Aventis SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 17 Sanofi-Aventis SpA: Competitive Position 2011

Sigma-tau Industrie Farmaceutiche Riunite SpA in Consumer Health (italy)

Strategic Direction

Key Facts

Summary 18 Sigma-Tau Industrie Farmaceutiche Riunite SpA: Key Facts

Summary 19 Sigma-Tau Industrie Farmaceutiche Riunite SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 20 Sigma-Tau Industrie Farmaceutiche Riunite SpA: Competitive Position 2011

Zambon Italia SpA in Consumer Health (italy)

Strategic Direction

Key Facts

Summary 21 Zambon Italia SpA: Key Facts

Summary 22 Zambon Italia SpA: Operational Indicators

Company Background

Production

Summary 23 Zambon Italia SpA: Production Statistics

Competitive Positioning

Summary 24 Zambon Italia SpA: Competitive Position 2011

Executive Summary

Task-specific and New Products Led Growth

Consumer Health Is Increasingly Fragmented

Health and Beauty Retailers Keep the Lion's Share

Consumer Health Will Post Further Growth Over Forecast Period

Key Trends and Developments

Increasing Awareness of Prevention - Health and Beauty

Poor Economy Has A Varied Impact on OTC Products and Dietary Supplements

Consumers Still Lack Trust in Generics, But Private Label Develops Slowly

Chemists/pharmacies Is Still the Cornerstone of Distribution

Increasing Interest in Herbal/traditional Products and Organic Ingredients

Market Indicators

Table 10 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 11 Life Expectancy at Birth 2006-2011

Market Data

Table 12 Sales of Consumer Health by Category: Value 2006-2011

Table 13 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 14 Consumer Health Company Shares 2007-2011

Table 15 Consumer Health Brand Shares 2008-2011

Table 16 Penetration of Private Label by Category 2006-2011

Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011

Table 19 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

Non-prescription Medicines: Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine Impacting Consumer Health

Switches

Summary 25 OTC - Switches 2010-2011

Definitions

Sources

Summary 26 Research Sources

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