Marktanalyse - Vitamins and Dietary Supplements in Austria

The category of vitamins and dietary supplements was influenced by the health and wellness trend in 2011. In order to lead healthier lifestyles as well as prevent the onset of certain illnesses, consumers in Austria increasingly use vitamins and dietary supplements. Consumers also consume vitamins and dietary supplements in order to improve their work performance and minimise the likelihood of suffering work- and stress-related illnesses.

Euromonitor International's Vitamins and Dietary Supplements in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

VITAMINS AND DIETARY SUPPLEMENTS IN AUSTRIA

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Vitamins

Dietary Supplements

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2006-2011

Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2006-2011

Table 3 Dietary Supplements by Positioning 2006-2011

Table 4 Vitamins and Dietary Supplements Company Shares by Value 2007-2011

Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2008-2011

Table 6 Vitamins Brand Shares by Value 2008-2011

Table 7 Dietary Supplements Brand Shares by Value 2008-2011

Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016

Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2011

Dr A & L Schmidgall AG in Consumer Health (austria)

Strategic Direction

Key Facts

Summary 2 Dr A & L Schmidgall GmbH & Co KG: Key Facts

Summary 3 Dr A & L Schmidgall GmbH & Co KG: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 Dr A & L Schmidgall GmbH & Co KG: Competitive Position 2011

Kwizda Pharma GmbH in Consumer Health (austria)

Strategic Direction

Key Facts

Summary 5 Kwizda Pharma GmbH: Key Facts

Summary 6 Kwizda Pharma GmbH: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Kwizda Pharma GmbH: Competitive Position 2011

Wellness Co Gmbh, the in Consumer Health (austria)

Strategic Direction

Key Facts

Summary 8 The Wellness Co GmbH: Key Facts

Company Background

Production

Competitive Positioning

Summary 9 The Wellness Co GmbH: Competitive Position 2011

Executive Summary

Good Performance of Consumer Health

Hectic Lifestyles Compared With Health and Wellness

Multinationals Lead Sales

Pharmacists Prevail, Internet Retailing Growing

Modest Future Ahead

Key Trends and Developments

Busier Lifestyles Drive the Sales of Self-medication

Demographic Changes: Producers Increasingly Target Over 50s

Healthier Lifestyles As Philosophy of Living

Unhealthy Eating Habits Lead To High Obesity Rates

Pharmacies and Internet Important Channels of Distribution

Market Indicators

Table 10 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 11 Life Expectancy at Birth 2006-2011

Market Data

Table 12 Sales of Consumer Health by Category: Value 2006-2011

Table 13 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 14 Consumer Health Company Shares 2007-2011

Table 15 Consumer Health Brand Shares 2008-2011

Table 16 Penetration of Private Label by Category 2006-2011

Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011

Table 19 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements' Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Summary 10 OTC - Switches 2009-2011

Definitions

Sources

Summary 11 Research Sources

• Diabetic Macular Edema – Pipeline Review, H1 2013
• Global Medical Nutrition Market 2012-2016
• Hyperlipidemia – Pipeline Review, H1 2013
• Hyperphosphatemia – Pipeline Review, H1 2013
• Lysosomal Storage Disorder – Pipeline Review, H1 2013
• Sports Nutrition in Azerbaijan
• Sports Nutrition in Chile
• Sports Nutrition in China
• Sports Nutrition in Poland
• Vitamins and Dietary Supplements in Azerbaijan
• Vitamins and Dietary Supplements in Chile
• Vitamins and Dietary Supplements in China
• Vitamins and Dietary Supplements in Poland
• Acromegaly – Pipeline Review, H1 2013
• Constipation – Pipeline Review, H1 2013
• Dengue – Pipeline Review, H1 2013
• Hyperphosphatemia Global Clinical Trials Review, H1, 2013
• Metabolic Disorders – Pipeline Review, H1 2013
• Sports Nutrition in Australia
• Sports Nutrition in Croatia