Marktanalyse - Sports Nutrition in Guatemala

Current value sales of sports nutrition grew by 6% to GTQ15 million in 2011. The category continues to gain importance in Guatemala, especially among younger men who are more concerned with their physical appearance and health. Sports nutrition products tend to be linked with beauty, appealing to young adults, especially in urban areas.

Euromonitor International's Sports Nutrition in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Non-Protein Products, Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

SPORTS NUTRITION IN GUATEMALA

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Sports Nutrition: Value 2006-2011

Table 2 Sales of Sports Nutrition: % Value Growth 2006-2011

Table 3 Sports Nutrition Company Shares 2007-2011

Table 4 Sports Nutrition Brand Shares 2008-2011

Table 5 Forecast Sales of Sports Nutrition: Value 2011-2016

Table 6 Forecast Sales of Sports Nutrition: % Value Growth 2011-2016

Executive Summary

Positive Performance and Growing Consumption

Innovation Remains Important for Growth

Most Categories Remain Dominated by Multinationals

Price War Affecting One of the Main Distribution Channels

Changing Demographics Versus Difficult Socioeconomic Panorama

Key Trends and Developments

Potential Is Growing But Certain Economic Conditions Still Limit Performance

Marketing and Advertising; Key Success Factors for OTC

Products Sold by Positioning

Lax Regulation Causes Both Benefits and Problems for OTC Performance

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 8 Life Expectancy at Birth 2006-2011

Market Data

Table 9 Sales of Consumer Health by Category: Value 2006-2011

Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 11 Consumer Health Company Shares 2007-2011

Table 12 Consumer Health Brand Shares 2008-2011

Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010

Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Summary 1 OTC Healthcare Switches 2009-2011

Sources

Summary 2 Research Sources

• Emergency Contraception in Tunisia
• Sports Nutrition in Argentina
• Sports Nutrition in Canada
• Sports Nutrition in Denmark
• Sports Nutrition in Guatemala
• Sports Nutrition in Hong Kong, China
• Sports Nutrition in Norway
• Sports Nutrition in Tunisia
• Sports Nutrition in Turkey
• Vitamins and Dietary Supplements in Argentina
• Vitamins and Dietary Supplements in Canada
• Vitamins and Dietary Supplements in Denmark
• Vitamins and Dietary Supplements in Guatemala
• Vitamins and Dietary Supplements in Hong Kong, China
• Vitamins and Dietary Supplements in Tunisia
• Vitamins and Dietary Supplements in Turkey
• Weight Management in Argentina
• Weight Management in Guatemala
• Weight Management in Norway
• Weight Management in Tunisia