Marktanalyse - Sports Nutrition - Denmark

The health and wellness trend remained the key growth driver in sports nutrition in 2009. Increasing consumer interest in fitness and growing gym membership rates continued to boost demand. More importantly however, manufacturers are through product developments in protein bars and protein ready to drink products targeting more mainstream consumers. New products such as Nutramino Protein Bar Soft and Nutramino Energydrink, both launched in 2009, are sold primarily from convenience stores and...

Euromonitor International's Sports Nutrition Products in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Sports Nutrition in Denmark

Euromonitor International

April 2010

List of Contents and Tables

Executive Summary

Health Concerns Were the Key Growth Driver

Competitive Pricing and Wide Distribution Proved Key To Success in 2009

Strong Trend Towards Grocery Retailers

Stagnant Value Sales Forecast

Key Trends and Developments

Liberalization Underpinned Strong Trend Towards Grocery Retailers

Health Concerns was the Key Driver of Consumer Healthcare Demand

Consolidation Strategies Began To Bear Fruit

Dynamic Growth in Internet Retailing

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services 2004-2009

Table 2 Life Expectancy at Birth 2004-2009

Market Data

Table 3 Sales of Consumer Health by Sector: Value 2004-2009

Table 4 Sales of Consumer Health by Sector: % Value Growth 2004-2009

Table 5 Consumer Health Company Shares by Value 2005-2009

Table 6 Consumer Health Brand Shares by Value 2006-2009

Table 7 Penetration of Private Label by Sector 2004-2009

Table 8 Sales of Consumer Health by Distribution Format: % Analysis 2004-2009

Table 9 Sales of Consumer Health by Sector and Distribution Format: % Analysis 2009

Table 10 Forecast Sales of Consumer Health by Sector: Value 2009-2014

Table 11 Forecast Sales of Consumer Health by Sector: % Value Growth 2009-2014

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Summary 1 OTC Healthcare Switches 2007-2009

Definitions

Summary 2 Research Sources

Actavis Nordic A/S

Strategic Direction

Key Facts

Summary 3 Actavis Nordic A/S: Key Facts

Company Background

Production

Competitive Positioning

Summary 4 Actavis Nordic A/S: Competitive Position 2009

Axellus A/S

Strategic Direction

Key Facts

Summary 5 Axellus A/S: Key Facts

Summary 6 Axellus A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Axellus A/S: Competitive Position 2009

Ferrosan A/S

Strategic Direction

Key Facts

Summary 8 Ferrosan A/S: Key Facts

Summary 9 Ferrosan A/S: Operational Indicators

Company Background

Competitive Positioning

Summary 10 Ferrosan A/S: Competitive Position 2009

Nycomed Danmark A/S

Strategic Direction

Key Facts

Summary 11 Nycomed Danmark A/S: Key Facts

Summary 12 Nycomed Danmark A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 13 Nycomed Danmark A/S: Competitive Position 2009

Orifarm A/S

Strategic Direction

Key Facts

Summary 14 Orifarm A/S: Key Facts

Summary 15 Orifarm Group: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 16 Orifarm A/S: Competitive Position 2009

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 12 Sales of Sports Nutrition: Value 2004-2009

Table 13 Sales of Sports Nutrition: % Value Growth 2004-2009

Table 14 Sports Nutrition By Format: % Value Breakdown 2007-2009

Table 15 Sports Nutrition Company Shares 2005-2009

Table 16 Sports Nutrition Brand Shares 2006-2009

Table 17 Forecast Sales of Sports Nutrition: Value 2009-2014

Table 18 Forecast Sales of Sports Nutrition: % Value Growth 2009-2014

Table 19 Sports Nutrition: Brand Ranking by Format 2009

• Database of Supermarkets and Other Grocery Stores in United Arab Emirates
• Eggs in India
• Eggs in Mexico
• Soy Desserts Market in China to 2016
• Soy Desserts Market in Germany to 2016
• Soy Desserts Market in India to 2016
• Soy Desserts Market in Italy to 2016
• Soy Drinks Market in China to 2016
• Soy Drinks Market in Germany to 2016
• Soy Drinks Market in India to 2016
• Soy Drinks Market in Italy to 2016
• Soy Milk and Cream Market in China to 2016
• Soy Milk and Cream Market in Germany to 2016
• Soy Milk and Cream Market in India to 2016
• Soy Milk and Cream Market in Italy to 2016
• Kartoffelprodukte
• Agricultural Products - BRIC (Brazil, Russia, India, China) Industry Guide
• Agricultural Products - Global Group of Eight (G8) Industry Guide
• Agricultural Products - North America (NAFTA) Industry Guide
• Agricultural Products - Scandinavia Industry Guide