Marktanalyse - Concentrates in the US

Sales of concentrates continued to grow in 2011, with total value increasing by 1% and total RTD volume sales increasing by 5%. In the context of the review period growth, the growth in 2011 is considerably slower in both volume and value terms. This might be attributed to the growing health and wellness awareness as well as the threat of childhood obesity. Many of these include powder forms of juice drinks primarily consumed by children, such as Kool-Aid and Tang. Demand for these types of...

Euromonitor International's Concentrates in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

CONCENTRATES IN THE US

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Concentrates Conversions

Table 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Table 2 Off-trade Sales of Concentrates (as sold) by Category: Volume 2006-2011

Table 3 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2006-2011

Table 4 Off-trade Sales of Concentrates (RTD) by Category: Volume 2006-2011

Table 5 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2006-2011

Table 6 Off-trade Sales of Concentrates by Category: Value 2006-2011

Table 7 Off-trade Sales of Concentrates by Category: % Value Growth 2006-2011

Table 8 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2006-2011

Table 9 Leading Flavours for Powder Concentrates: % Volume Breakdown 2006-2011

Table 10 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2011

Table 11 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2011

Table 12 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2011

Table 13 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2011

Table 14 Company Shares of Concentrates (RTD) by Off-trade Volume 2007-2011

Table 15 Brand Shares of Concentrates (RTD) by Off-trade Volume 2008-2011

Table 16 Company Shares of Concentrates by Off-trade Value 2007-2011

Table 17 Brand Shares of Concentrates by Off-trade Value 2008-2011

Table 18 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2011-2016

Table 19 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2011-2016

Table 20 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016

Table 21 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016

Table 22 Forecast Off-trade Sales of Concentrates by Category: Value 2011-2016

Table 23 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016

Coca-Cola Co, the in Soft Drinks (usa)

Strategic Direction

Key Facts

Summary 1 The Coca-Cola Co: Key Facts

Summary 2 The Coca-Cola Co: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 The Coca-Cola Co: Competitive Position 2011

Executive Summary

Some Consumer Behaviour Changes Forever

Increased Federal Scrutiny May Change the Way Future Products Are Promoted

Soft Drinks Categories Look To Each Other for Innovation

Better-for-you (bfy) Attributes Dominated 2011 Launches and Extensions

True Innovation Comes From Niche Brands, Especially in Health and Wellness

Key Trends and Developments

Increased Federal Scrutiny May Change Future Product Positioning Trends

Some Premium Products Survive Through Recession

Health and Wellness Trend Offers Opportunities in Children's Soft Drinks

Better-for-you (bfy) Attributes Dominated 2011 Launches and Extensions

Winning Back the Wary Consumer Is A Tough Road Ahead

Market Data

Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011

Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011

Table 26 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011

Table 27 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011

Table 28 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011

Table 29 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011

Table 30 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011

Table 31 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011

Table 32 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011

Table 33 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011

Table 34 Off-trade Sales of Soft Drinks by Category: Value 2006-2011

Table 35 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011

Table 36 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011

Table 37 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011

Table 38 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011

Table 39 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011

Table 40 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011

Table 41 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011

Table 42 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011

Table 43 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011

Table 44 Company Shares of Off-trade Soft Drinks by Value 2007-2011

Table 45 Brand Shares of Off-trade Soft Drinks by Value 2008-2011

Table 46 Penetration of Private Label (as sold) by Category by Volume 2006-2011

Table 47 Penetration of Private Label by Category by Value 2006-2011

Table 48 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011

Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016

Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016

Table 51 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016

Table 52 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016

Table 53 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016

Table 54 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016

Table 55 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016

Table 56 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016

Appendix

Fountain Sales in the US

Data

Table 57 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011

Table 58 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011

Table 59 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011

Table 60 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011

Table 61 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016

Table 62 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016

Table 63 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016

Table 64 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016

Definitions

Summary 4 Research Sources

• Carbonates in Bosnia-Herzegovina
• Carbonates in Colombia
• Carbonates in Latvia
• Carbonates in Macedonia
• Carbonates in Norway
• Carbonates in Slovakia
• Carbonates in Spain
• Concentrates in Bosnia-Herzegovina
• Concentrates in Colombia
• Concentrates in Latvia
• Concentrates in Macedonia
• Concentrates in Norway
• Concentrates in Slovakia
• Concentrates in Spain
• Sports and Energy Drinks in Bosnia-Herzegovina
• Sports and Energy Drinks in Colombia
• Sports and Energy Drinks in Latvia
• Sports and Energy Drinks in Macedonia
• Sports and Energy Drinks in Norway
• Sports and Energy Drinks in Slovakia