Marktanalyse - Concentrates in Kenya

Many consumers are shifting towards ready to drink products instead of concentrates, partly as a result of heightened health-consciousness.

Euromonitor International's Concentrates in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

CONCENTRATES IN KENYA

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Concentrates Conversions

Table 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Table 2 Off-trade Sales of Concentrates (as sold) by Category: Volume 2006-2011

Table 3 Off-trade Sales of Concentrates (RTD) by Category: Volume 2006-2011

Table 4 Off-trade Sales of Concentrates by Category: Value 2006-2011

Table 5 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2006-2011

Table 6 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2006-2011

Table 7 Off-trade Sales of Concentrates by Category: % Value Growth 2006-2011

Table 8 Company Shares of Concentrates (RTD) by Off-trade Volume 2007-2011

Table 9 Brand Shares of Concentrates (RTD) by Off-trade Volume 2008-2011

Table 10 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2011

Table 11 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2011

Table 12 Company Shares of Concentrates by Off-trade Value 2007-2011

Table 13 Brand Shares of Concentrates by Off-trade Value 2008-2011

Table 14 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2011-2016

Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016

Table 16 Forecast Off-trade Sales of Concentrates by Category: Value 2011-2016

Table 17 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2011-2016

Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016

Table 19 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016

Premier Food Industries in Soft Drinks (kenya)

Strategic Direction

Key Facts

Summary 1 Premier Food Industries: Key Facts

Company Background

Production

Competitive Positioning

Summary 2 Premier Food Industries: Competitive Position 2011

Executive Summary

Dominance of Carbonates Continues To Be Squeezed Due To Stiff Competition and High Inflation

Health-consciousness Increasingly Becoming A Key Factor

Return of PepsiCo Inc Yet To Be Fully Felt

Off-trade Continues To Account for the Lion's Share of Volume Sales

Soft Drinks Expected To See Slower Volume Growth Over the Forecast Period

Market Data

Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011

Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011

Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011

Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011

Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010

Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010

Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010

Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010

Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011

Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011

Table 30 Off-trade Sales of Soft Drinks by Category: Value 2006-2011

Table 31 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011

Table 32 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011

Table 33 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011

Table 34 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011

Table 35 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011

Table 36 Company Shares of Off-trade Soft Drinks by Value 2007-2011

Table 37 Brand Shares of Off-trade Soft Drinks by Value 2008-2011

Table 38 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011

Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016

Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016

Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016

Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016

Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016

Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016

Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016

Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016

Appendix

Fountain Sales in Kenya

Sources

Summary 3 Research Sources

• Carbonates in Bosnia-Herzegovina
• Carbonates in Colombia
• Carbonates in Latvia
• Carbonates in Macedonia
• Carbonates in Norway
• Carbonates in Slovakia
• Carbonates in Spain
• Concentrates in Bosnia-Herzegovina
• Concentrates in Colombia
• Concentrates in Latvia
• Concentrates in Macedonia
• Concentrates in Norway
• Concentrates in Slovakia
• Concentrates in Spain
• Sports and Energy Drinks in Bosnia-Herzegovina
• Sports and Energy Drinks in Colombia
• Sports and Energy Drinks in Latvia
• Sports and Energy Drinks in Macedonia
• Sports and Energy Drinks in Norway
• Sports and Energy Drinks in Slovakia