Marktanalyse - Carbonates in South Korea

In 2011 products within the carbonates category were re-evaluated by consumers, thanks to the introduction of unique concepts. Manufacturers started to add a health positioning to carbonates, a strategy which appealed to South Korean consumers during 2011. Tropicana Sparkling by Lotte Chilsung Beverage was well-accepted by consumers, as it contains no artificial colours or preservatives, but does contain Vitamin C from natural fruit juice.

Euromonitor International's Carbonates in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

CARBONATES IN SOUTH KOREA

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Off-trade Sales of Carbonates by Category: Volume 2006-2011

Table 2 Off-trade Sales of Carbonates by Category: Value 2006-2011

Table 3 Off-trade Sales of Carbonates by Category: % Volume Growth 2006-2011

Table 4 Off-trade Sales of Carbonates by Category: % Value Growth 2006-2011

Table 5 On-trade vs Off-trade Sales of Carbonates: Volume 2006-2011

Table 6 On-trade vs Off-trade Sales of Carbonates: Value 2006-2011

Table 7 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2006-2011

Table 8 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2006-2011

Table 9 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2006-2011

Table 10 Company Shares of Carbonates by Off-trade Volume 2007-2011

Table 11 Brand Shares of Carbonates by Off-trade Volume 2008-2011

Table 12 Company Shares of Carbonates by Off-trade Value 2007-2011

Table 13 Brand Shares of Carbonates by Off-trade Value 2008-2011

Table 14 Forecast Off-trade Sales of Carbonates by Category: Volume 2011-2016

Table 15 Forecast Off-trade Sales of Carbonates by Category: Value 2011-2016

Table 16 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016

Table 17 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016

Dong-a Otsuka Co Ltd in Soft Drinks (south Korea)

Strategic Direction

Key Facts

Summary 1 Dong-A Otsuka Co Ltd: Key Facts

Summary 2 Dong-A Otsuka Co Ltd: Operational Indicators

Company Background

Production

Summary 3 Dong-A Otsuka Co Ltd: Production Statistics 2011

Competitive Positioning

Summary 4 Dong-A Otsuka Co Ltd: Competitive Position 2011

Lotte Chilsung Beverage Co Ltd in Soft Drinks (south Korea)

Strategic Direction

Key Facts

Summary 5 Lotte Chilsung Beverage Co Ltd: Key Facts

Summary 6 Lotte Chilsung Beverage Co Ltd: Operational Indicators

Company Background

Production

Summary 7 Lotte Chilsung Beverage Co Ltd: Production Statistics 2011

Competitive Positioning

Summary 8 Lotte Chilsung Beverage Co Ltd: Competitive Position 2011

Executive Summary

Premiumisation Is Strong in Soft Drinks

Health and Wellness Trend Drives Growth in Soft Drinks

Lotte Chilsung Beverage and Coca-Cola Korea Remain the Leading Players

Sparkling Drinks Gain Popularity Across Soft Drinks

the Gap Between Economy and Premium Brands Is Expected To Increase

Key Trends and Developments

Lotte Chilsung Beverage and Coca-Cola Korea Remain the Leading Players

Sparkling Drinks Achieve Popularity Across the Soft Drinks Market

Functional Drinks Gain Popularity Amongst Health-conscious Consumers

Marketing Strategies Become More Diverse and Customer-oriented

Premiumisation Is Strong in Soft Drinks

Market Data

Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011

Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011

Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011

Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011

Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011

Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011

Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011

Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011

Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011

Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011

Table 28 Off-trade Sales of Soft Drinks by Category: Value 2006-2011

Table 29 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011

Table 30 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011

Table 31 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011

Table 32 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011

Table 33 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011

Table 34 Company Shares of Off-trade Soft Drinks by Value 2007-2011

Table 35 Brand Shares of Off-trade Soft Drinks by Value 2008-2011

Table 36 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011

Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016

Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016

Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016

Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016

Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016

Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016

Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016

Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016

Appendix

Fountain Sales in South Korea

Table 45 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011

Table 46 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011

Table 47 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011

Table 48 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011

Table 49 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016

Table 50 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016

Table 51 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016

Table 52 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016

Sources

Summary 9 Research Sources

• Carbonates in Bolivia
• Carbonates in Bosnia-Herzegovina
• Carbonates in Colombia
• Carbonates in Denmark
• Carbonates in Estonia
• Carbonates in Latvia
• Carbonates in Macedonia
• Carbonates in Norway
• Carbonates in Slovakia
• Carbonates in Spain
• Concentrates in Bolivia
• Concentrates in Bosnia-Herzegovina
• Concentrates in Colombia
• Concentrates in Denmark
• Concentrates in Estonia
• Concentrates in Latvia
• Concentrates in Macedonia
• Concentrates in Norway
• Concentrates in Slovakia
• Concentrates in Spain