Studie Sport / Fitness / Wellness

Marktanalyse 'Fahrräder 2013'

- Produktion, Import, Export, Inlandsmarktversorgung
- Marktvolumen auf Endverbraucherebene 2008 bis 2012
  - 8 Warengruppen – Entwicklung, Wachstumstreiber
- Exkurs: Fahrradzubehör
- Vertriebswegeprofile, Vertriebsstrukturen 2008 bis 2012
 ... mehr

Though often overshadowed by China and India, Southeast Asian markets represent major foodservice opportunities. The region’s six largest countries have a collective US$118 billion in total value, with chained value expected to grow at a CAGR of 5% between 2011 and 2016. They are also home to young populations of confident consumers, established dining-out cultures and growing interest in chains, suggesting they could be particularly ... mehr

Due to the aggressive launch of innovative products under colour cosmetics, beauty-savvy consumers have a wide range of product options, which is the driving force in this category. This is seen, in particular, under facial make-up, which offers multifunctional benefits such as skin coverage, treatment and protection properties within one product.

Euromonitor International's Colour Cosmetics in Singapore report offers a compr... mehr

Dean Foods Co leads global FF milk and soy-based dairy alternatives sales but remains heavily reliant on the US. It has spun off its WhiteWave-Alpro division to focus on innovation in Western Europe and the US but due to rising health education and demand for soy-based products, the company should look to enter Asia Pacific and Latin America. Health positionings including weight management, digestive health and bone and joint health off... mehr

Studie - 'Konsumwelt 2013: E-Bikes'

'Elektrofährräder feiern derzeit ein Highlight nach dem anderen'

Der deutsche Fahrradmarkt weist seit mehreren Jahren ein deutliches Wachstum des Marktvolumens auf. Das ist allerdings kein Grund für Industrie und Handel, die Hände in den Schoss zu legen. Denn zu sehr hängt die positive Entwicklung auch von den Ums&aum... mehr

Towards the end of the review period, the sports nutrition category was still far from being strongly developed. This is mostly due to the fact that on a wider basis Azerbaijanis are not characterised as keen on sports, which explains low demand for such products. On the other hand, a number of sports clubs and individuals distribute such products illegally, communicating verbally with distributors, and sell the products through their c... mehr

Increasing availability of sport nutrition, not only in gyms or specialised stores, helped improve awareness of the category. Consumers of sports nutrition are usually sportsmen who frequently exercise at gyms and who are looking for an aid to improve performance. With the appearance of these products in retailers, such as hypermarkets, it is possible that the consumer profile will vary.

Euromonitor International's Sports Nut... mehr

Sports nutrition sales still showed an upward trend in 2012, although at a slightly slower rate than in previous years, by 15% in value, compared to 17% in 2011. The overall high growth was due to greater awareness of keeping fit and consciousness of appearance among male consumers. The slight slowdown in growth was due to fierce competition between foreign brands and domestic brands, and among retailers and wholesalers.

Euro... mehr

Gymgoers in Greece can be divided in three categories, the second of which is the most numerous and most important for sports nutrition: bodybuilders, people who work out regularly and people who work out occasionally. Sports nutrition is thus a niche category of expensive products which are aimed primarily at athletes, bodybuilders and sportspeople and others for whom optimum athletic performance is a priority. Sports nutrition product... mehr

Towards the end of the review period, the category has been developing as the bodybuilding culture becomes fashionable. However, sales are still limited to sportsmen and professional sport trainers’ desire to build muscles. For the majority of consumers, even those that go to gyms for sports, these products remain either a luxury or a source of suspicion, because they are expensive first off, and, people are suspicious if they do not ... mehr

Sports nutrition continued to gain momentum in 2012 with sales being driven by an increasing customer base combined with a growing health awareness amongst Poles. More Polish men and women realise that regular physical activity not only may help them achieve better looks but also will make them healthier and happier. As a result more people are deciding to engage in such popular activities as aerobics, bodybuilding, personal training, y... mehr

Value growth of sports nutrition products is primarily driven by greater availability and distribution, especially in the internet-retailing channel. Consumers are increasingly aware that good health depends on diet and exercise, which benefits sales of sport nutrition products.

Euromonitor International's Sports Nutrition in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. I... mehr

Marktanalyse - 'Sportschuhe (ohne Schlittschuhe und Rollschuhe)'

Über diese Marktanalyse:

Konjunkturelle Rahmendaten, Marktvolumen für Sportschuhe (ohne Schlittschuhe und Rollschuhe), nach Produktgruppen, 2007 bis 2011, jeweils nach Ländern der EU, Produktion, Import, Export - wert- und mengenmäßig, Durchschnittspreise, jeweils nach Ländern der EU, Herstellung von Schuhen - Industrie... mehr

The advertising strategies developed by the main sports companies in Chile have included famous Chilean international footballers such as Alexis Sánchez (currently playing for Barcelona FC), Arturo Vidal (Juventus FC) and Mauricio Isla (Juventus FC). The first two have contracts with Nike, whilst the latter has a contract with adidas. Chileans look to imitate footballers’ outfits, and purchase dry-fit shirts, football club shor... mehr

A healthy lifestyle is becoming increasingly trendy, making a growing number of Danes do sport as part of their everyday life. Doing sport, eating healthy food, buying ecological products and so forth are not only seen as a way of preventing health problems but are also increasingly turning into status symbols. Whereas displaying one’s wealth in an obvious manner is generally not accepted in Denmark, status can be won by demonstrating... mehr

A healthy lifestyle is becoming increasingly trendy, making a growing number of Danes do sport as part of their everyday life. Doing sport, eating healthy food, buying ecological products and so forth are not only seen as a way of preventing health problems but are also increasingly turning into status symbols. Whereas displaying one’s wealth in an obvious manner is generally not accepted in Denmark, status can be won by demonstrating... mehr

During 2012 there were several marketing campaigns launched by the government offering advice on how to develop healthier habits. Information about food and possible fitness activities was observed constantly on street ads, billboards and magazines amongst other channels. These communication strategies are an effort to reduce obesity as in 2012 close to 38% of the country’s population had obesity problems. Also during this year many c... mehr

The key trend in 2012 was a rising inclination towards a sporty style of dress in Poland. This applied mainly to young people, who wear sports-inspired apparel as street clothes. The background to this trend was a widespread fashion for wearing apparel which relates to feeling comfortable and at ease. As a result of high demand, the share of sports apparel is a significant part of the offer of companies engaged in the retailing of cloth... mehr

The growth of sportswear in Sweden is driven by health and wellness concerns, an increase in the availability and range of sportswear on the market and the market entry of a number of sports goods stores chains and internet retailers.

Euromonitor International's Sportswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 a... mehr

Sales of sports nutrition grew by 13% in 2012 in current value terms, compared to 10% in 2011. The reason behind the strong and rapid growth in 2012 was the fact that the use of sports nutrition became more mainstream among many Australians. The mass marketing campaigns and wide presence of sports nutrition across a number of channels enables easy access of these products to all.

Euromonitor International's Sports Nutrition i... mehr