Marktanalyse - Spirits in Norway

Spirits in Norway faced strong declines in 2011 as negative growth was registered across almost all spirits categories. This poor performance was for several reasons, one of which was the competition coming from duty free sales of spirits. All off-trade spirits sales in Norway are through Vinmonopolet outlets, and this distribution channel faces strong competition from duty free outlets. Thus, there is a direct correlation between the performance of spirits in Norway and the numbers of people...

Euromonitor International's Spirits in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

SPIRITS IN NORWAY

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology

Summary 1 Benchmark Brands 2011

Category Data

Table 1 Sales of Spirits by Category: Total Volume 2006-2011

Table 2 Sales of Spirits by Category: Total Value 2006-2011

Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011

Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011

Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011

Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011

Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011

Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011

Table 9 Sales of Gin by Price Platform 2006-2011

Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011

Table 11 Sales of Vodka by Price Platform 2006-2011

Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011

Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010

Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010

Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010

Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010

Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010

Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010

Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010

Table 20 Liqueurs Production, Imports and Exports: Total Volume 2005-2010

Table 21 Rum Production, Imports and Exports: Total Volume 2005-2010

Table 22 Vodka Production, Imports and Exports: Total Volume 2005-2010

Table 23 Whiskies Production, Imports and Exports: Total Volume 2005-2010

Table 24 Company Shares of Spirits by National Brand Owner 2007-2011

Table 25 Company Shares of Spirits by Global Brand Owner 2007-2011

Table 26 Brand Shares of Spirits 2008-2011

Table 27 Forecast Sales of Spirits by Category: Total Volume 2011-2016

Table 28 Forecast Sales of Spirits by Category: Total Value 2011-2016

Table 29 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016

Table 30 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016

Arcus As in Alcoholic Drinks (norway)

Strategic Direction

Key Facts

Summary 2 Arcus A/S: Key Facts

Summary 3 Arcus A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 Arcus A/S: Competitive Position 2011

Executive Summary

Alcoholic Drinks Sales Decrease Marginally During 2011

Changing Consumption Habits

Arcus Strengthens Its Position in Wine in Norway

Vinmonopolet Remains the Main Distribution Channel for Alcoholic Drinks

Positive Projected Growth

Key Trends and Developments

Norway's Favourable Economic Environment Shapes Industry Performance

Key New Product Launches

Summary 5 Key New Product Developments 2010-2011

Vinmonopolet - the State-owned Alcoholic Drinks Retail Monopoly

Summary 6 Leading Specialist Retailers 2011

Mergers and Acquisition Activity

the Impact of Duty Free Sales and the Cross-border Sales on Alcohol Market

Market Background

Legislation

Table 31 Number of Licences to Serve Alcohol by Type 2005-2010

Taxation and Duty Levies

Table 32 Taxation and Duty Levies on Alcoholic Drinks 2011

Table 33 Additional Taxes on Alcoholic Drinks 2011 (according to classification)

Table 34 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2011

Table 35 Selling Margin of a Typical Beer Brand 2011: Tuborg, 500ml

Table 36 Selling Margin of a Typical Wine Brand 2011: JP Chenet, 750ml

Table 37 Selling Margin of a Typical Spirits Brand 2011: Kalinka, 700ml

Operating Environment

Market Indicators

Table 38 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011

Market Data

Table 39 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011

Table 40 Sales of Alcoholic Drinks by Category: Total Value 2006-2011

Table 41 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011

Table 42 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011

Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011

Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011

Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011

Table 46 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011

Table 47 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011

Table 48 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011

Table 49 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011

Table 50 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016

Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016

Table 52 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016

Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016

Definitions

Published Data Comparisons

Sources

Summary 7 Research Sources

• The Packaging of Retail Alcoholic Drinks in Argentina, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Australia, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Austria, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Belgium, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Brazil, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Bulgaria, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Canada, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Chile, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in China, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Colombia, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Finland, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in France, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Germany, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Greece, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in India, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Indonesia, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Israel, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Italy, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Japan, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Malaysia, 2007 to 2017