Marktanalyse - Rtds/High-Strength Premixes in Morocco

Sales of RTDs/high-strength premixes were hit hard by on-trade sales decline in 2011 over the previous year, with on-trade volume sales dropping by 10%. This was due to consumers’ economic concerns and the high price of these products in the on-trade. Sole brand Smirnoff Ice from Bourchanin & Cie had a unit price of Dh247/litre in the on-trade in 2011. It is thus considerably more expensive in comparison to even most other premium alcoholic drinks, with imported premium lager for example having...

Euromonitor International's RTDs/High-Strength Premixes in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

RTDS/HIGH-STRENGTH PREMIXES IN MOROCCO

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011

Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011

Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011

Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011

Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011

Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011

Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011

Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011

Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011

Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011

Table 11 Brand Shares of RTDS/High-strength Premixes 2008-2011

Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016

Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016

Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016

Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016

Bourchanin & Cie SA in Alcoholic Drinks (morocco)

Strategic Direction

Key Facts

Summary 1 Bourchanin & Cie SA: Key Facts

Company Background

Production

Competitive Positioning

Summary 2 Bourchanin & Cie SA: Competitive Position 2011

Executive Summary

Overall Review Period Decline Due To Economic Uncertainty

Contraband Poses Growing Competition

Groupe Des Brasseries Du Maroc Sees Dominance Eroded

On-trade Loses Share To Affordable Off-trade Channels

New Government Likely To Adopt More Restrictive Approach

Key Trends and Developments

Constitutional Reforms Herald A New Approach To Alcoholic Drinks

Economic Concerns Hinder Growth

Key New Product Launches

Specialist Retailers

Summary 3 Leading Specialist Retailers 2011

Market Merger and Acquisition Activity

Market Background

Legislation

Table 16 Number of On-trade Establishments by Type 2006-2011

Taxation and Duty Levies

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011

Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011

Table 19 Selling Margin of a Typical Beer Brand 2011

Table 20 Selling Margin of a Typical Wine Brand 2011

Table 21 Selling Margin of a Typical Spirits Brand 2011

Operating Environment

Contraband/parallel Trade

Market Indicators

Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011

Market Data

Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011

Table 24 Sales of Alcoholic Drinks by Category: Total Value 2006-2011

Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011

Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011

Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011

Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011

Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011

Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011

Table 31 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011

Table 32 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011

Table 33 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011

Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016

Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016

Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016

Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016

Definitions

Published Data Comparisons

Sources

Summary 4 Research Sources

• The Packaging of Retail Alcoholic Drinks in Argentina, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Australia, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Austria, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Belgium, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Brazil, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Bulgaria, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Canada, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Chile, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in China, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Colombia, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Finland, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in France, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Germany, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Greece, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in India, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Indonesia, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Israel, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Italy, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Japan, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Malaysia, 2007 to 2017