Marktanalyse - Toys & Games - North America (NAFTA) Industry Guide

Toys & Games - North America (NAFTA) Industry Guide is an essential resource for top-level data and analysis covering the Toys & Games industry in each of the North American Free Trade Agreement (United States, Canada, and Mexico) countries. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from the US, Canada and Mexico, alongside individual chapters on each country. .

* Includes a five-year forecast of the industry

Highlights

The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The toys & games industry within the NAFTA countries had a total market value of $27,327.6 million in 2011. Canada was the fastest growing country, with a CAGR of 5.7% over the 2007—11 period.

Within the toys & games industry, the US is the leading country among the NAFTA bloc, with market revenues of $22,000 million in 2011.

The US is expected to lead the toys & games industry in the NAFTA bloc, with a value of $22,100 million in 2016.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2010 annual average exchange rates.

TABLE OF CONTENTS

Introduction 8

What is this report about? 8

Who is the target reader? 8

How to use this report 8

Definitions 8

NAFTA Toys & Games Industry Outlook 9

Toys & Games in Canada 12

Market Overview 12

Market Data 13

Market Segmentation 14

Market outlook 17

Five forces analysis 18

Leading companies 24

Macroeconomic indicators 34

Toys & Games in Mexico 36

Market Overview 36

Market Data 37

Market Segmentation 38

Market outlook 41

Five forces analysis 42

Leading companies 48

Macroeconomic indicators 57

Toys & Games in the United States 59

Market Overview 59

Market Data 60

Market Segmentation 61

Market outlook 64

Five forces analysis 65

Leading companies 71

Macroeconomic indicators 81

Appendix 83

Methodology 83



LIST OF TABLES

Table 1:NAFTA countries toys & games industry, revenue ($m), 2007—16 9

Table 2:NAFTA countries toys & games industry, revenue ($m), 2007—11 10

Table 3:NAFTA countries toys & games industry forecast, revenue ($m), 2011—16 11

Table 4: Canada toys & games market value: $ million, 2007—11 13

Table 5: Canada toys & games market category segmentation: $ million, 2011 14

Table 6: Canada toys & games market geography segmentation: $ million, 2011 15

Table 7: Canada toys & games market distribution: % share, by value, 2011 16

Table 8: Canada toys & games market value forecast: $ million, 2011—16 17

Table 9: MEGA Brands Inc.: key facts 24

Table 10: MEGA Brands Inc.: key financials ($) 25

Table 11: MEGA Brands Inc.: key financial ratios 25

Table 12: Toys 'R' Us, Inc.: key facts 27

Table 13: Toys 'R' Us, Inc.: key financials ($) 28

Table 14: Toys 'R' Us, Inc.: key financial ratios 28

Table 15: Amazon.com, Inc.: key facts 30

Table 16: Amazon.com, Inc.: key financials ($) 31

Table 17: Amazon.com, Inc.: key financial ratios 31

Table 18: Disney Consumer Products, Inc.: key facts 33

Table 19: Canada size of population (million), 2007—11 34

Table 20: Canada gdp (constant 2000 prices, $ billion), 2007—11 34

Table 21: Canada gdp (current prices, $ billion), 2007—11 34

Table 22: Canada inflation, 2007—11 35

Table 23: Canada consumer price index (absolute), 2007—11 35

Table 24: Canada exchange rate, 2007—11 35

Table 25: Mexico toys & games market value: $ million, 2007—11 37

Table 26: Mexico toys & games market category segmentation: $ million, 2011 38

Table 27: Mexico toys & games market geography segmentation: $ million, 2011 39

Table 28: Mexico toys & games market distribution: % share, by value, 2011 40

Table 29: Mexico toys & games market value forecast: $ million, 2011—16 41

Table 30: Hasbro, Inc.: key facts 48

Table 31: Hasbro, Inc.: key financials ($) 49

Table 32: Hasbro, Inc.: key financial ratios 49

Table 33: Mattel, Inc.: key facts 51

Table 34: Mattel, Inc.: key financials ($) 52

Table 35: Mattel, Inc.: key financial ratios 52

Table 36: MEGA Brands Inc.: key facts 54

Table 37: MEGA Brands Inc.: key financials ($) 55

Table 38: MEGA Brands Inc.: key financial ratios 55

Table 39: Mexico size of population (million), 2007—11 57

Table 40: Mexico gdp (constant 2000 prices, $ billion), 2007—11 57

Table 41: Mexico gdp (current prices, $ billion), 2007—11 57

Table 42: Mexico inflation, 2007—11 58

Table 43: Mexico consumer price index (absolute), 2007—11 58

Table 44: Mexico exchange rate, 2007—11 58

Table 45: United States toys & games market value: $ billion, 2007—11 60

Table 46: United States toys & games market category segmentation: $ billion, 2011 61

Table 47: United States toys & games market geography segmentation: $ billion, 2011 62

Table 48: United States toys & games market distribution: % share, by value, 2011 63

Table 49: United States toys & games market value forecast: $ billion, 2011—16 64

Table 50: Toys 'R' Us, Inc.: key facts 71

Table 51: Toys 'R' Us, Inc.: key financials ($) 72

Table 52: Toys 'R' Us, Inc.: key financial ratios 72

Table 53: Amazon.com, Inc.: key facts 74

Table 54: Amazon.com, Inc.: key financials ($) 75

Table 55: Amazon.com, Inc.: key financial ratios 75

Table 56: Build-A-Bear Workshop, Inc.: key facts 77

Table 57: Build-A-Bear Workshop, Inc.: key financials ($) 78

Table 58: Build-A-Bear Workshop, Inc.: key financial ratios 78

Table 59: Disney Consumer Products, Inc.: key facts 80

Table 60: United States size of population (million), 2007—11 81

Table 61: United States gdp (constant 2000 prices, $ billion), 2007—11 81

Table 62: United States gdp (current prices, $ billion), 2007—11 81

Table 63: United States inflation, 2007—11 82

Table 64: United States consumer price index (absolute), 2007—11 82

Table 65: United States exchange rate, 2007—11 82



LIST OF FIGURES

Figure 1: NAFTA countries toys & games industry, revenue ($m), 2007—16 9

Figure 2: NAFTA countries toys & games industry, revenue ($m), 2007—11 10

Figure 3: NAFTA countries toys & games industry forecast, revenue ($m), 2011—16 11

Figure 4: Canada toys & games market value: $ million, 2007—11 13

Figure 5: Canada toys & games market category segmentation: % share, by value, 2011 14

Figure 6: Canada toys & games market geography segmentation: % share, by value, 2011 15

Figure 7: Canada toys & games market distribution: % share, by value, 2011 16

Figure 8: Canada toys & games market value forecast: $ million, 2011—16 17

Figure 9: Forces driving competition in the toys & games market in Canada, 2011 18

Figure 10: Drivers of buyer power in the toys & games market in Canada, 2011 19

Figure 11: Drivers of supplier power in the toys & games market in Canada, 2011 20

Figure 12: Factors influencing the likelihood of new entrants in the toys & games market in Canada, 2011 21

Figure 13: Factors influencing the threat of substitutes in the toys & games market in Canada, 2011 22

Figure 14: Drivers of degree of rivalry in the toys & games market in Canada, 2011 23

Figure 15: MEGA Brands Inc.: revenues & profitability 25

Figure 16: MEGA Brands Inc.: assets & liabilities 26

Figure 17: Toys 'R' Us, Inc.: revenues & profitability 29

Figure 18: Toys 'R' Us, Inc.: assets & liabilities 29

Figure 19: Amazon.com, Inc.: revenues & profitability 32

Figure 20: Amazon.com, Inc.: assets & liabilities 32

Figure 21: Mexico toys & games market value: $ million, 2007—11 37

Figure 22: Mexico toys & games market category segmentation: % share, by value, 2011 38

Figure 23: Mexico toys & games market geography segmentation: % share, by value, 2011 39

Figure 24: Mexico toys & games market distribution: % share, by value, 2011 40

Figure 25: Mexico toys & games market value forecast: $ million, 2011—16 41

Figure 26: Forces driving competition in the toys & games market in Mexico, 2011 42

Figure 27: Drivers of buyer power in the toys & games market in Mexico, 2011 43

Figure 28: Drivers of supplier power in the toys & games market in Mexico, 2011 44

Figure 29: Factors influencing the likelihood of new entrants in the toys & games market in Mexico, 2011 45

Figure 30: Factors influencing the threat of substitutes in the toys & games market in Mexico, 2011 46

Figure 31: Drivers of degree of rivalry in the toys & games market in Mexico, 2011 47

Figure 32: Hasbro, Inc.: revenues & profitability 50

Figure 33: Hasbro, Inc.: assets & liabilities 50

Figure 34: Mattel, Inc.: revenues & profitability 52

Figure 35: Mattel, Inc.: assets & liabilities 53

Figure 36: MEGA Brands Inc.: revenues & profitability 55

Figure 37: MEGA Brands Inc.: assets & liabilities 56

Figure 38: United States toys & games market value: $ billion, 2007—11 60

Figure 39: United States toys & games market category segmentation: % share, by value, 2011 61

Figure 40: United States toys & games market geography segmentation: % share, by value, 2011 62

Figure 41: United States toys & games market distribution: % share, by value, 2011 63

Figure 42: United States toys & games market value forecast: $ billion, 2011—16 64

Figure 43: Forces driving competition in the toys & games market in the United States, 2011 65

Figure 44: Drivers of buyer power in the toys & games market in the United States, 2011 66

Figure 45: Drivers of supplier power in the toys & games market in the United States, 2011 67

Figure 46: Factors influencing the likelihood of new entrants in the toys & games market in the United States, 2011 68

Figure 47: Factors influencing the threat of substitutes in the toys & games market in the United States, 2011 69

Figure 48: Drivers of degree of rivalry in the toys & games market in the United States, 2011 70

Figure 49: Toys 'R' Us, Inc.: revenues & profitability 73

Figure 50: Toys 'R' Us, Inc.: assets & liabilities 73

Figure 51: Amazon.com, Inc.: revenues & profitability 76

Figure 52: Amazon.com, Inc.: assets & liabilities 76

Figure 53: Build-A-Bear Workshop, Inc.: revenues & profitability 78

Figure 54: Build-A-Bear Workshop, Inc.: assets & liabilities 79

• Corporate Strategies in Emerging Toy Markets
• Global Licensing Trends in Traditional Toys and Games
• Toys and Games in the United Arab Emirates
• Traditional Toys and Games in the United Arab Emirates
• Traditional Toys and Games in the United Arab Emirates
• Toys and Games in South Africa
• Traditional Toys and Games in South Africa
• Toys and Games in the Philippines
• Toys and Games in Turkey
• Toys and Games in Turkey
• Traditional Toys and Games in the Philippines
• Traditional Toys and Games in Turkey
• Takara Tomy Co Ltd in Toys and Games (World)
• Toys and Games in Italy
• Toys and Games in Singapore
• Toys and Games in South Korea
• Toys and Games in Spain
• Toys and Games in Switzerland
• Traditional Toys and Games in Italy
• Traditional Toys and Games in Singapore