Marktanalyse - Toys & Games in China

Introduction

Toys & Games in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China toys & games market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2010 annual average exchange rates.

*The Chinese toys & games market is expected to generate total revenues of $7,021.5 million in 2011, representing a compound annual growth rate (CAGR) of 18.2% between 2007 and 2011.

*Sales generated through department stores are expected to be the most lucrative for the Chinese toys & games market in 2011, with total revenues of $2,945.4 million, equivalent to 41.9% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 14.2% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $13,626.1 million by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys & games market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in China

Leading company profiles reveal details of key toys & games market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China toys & games market with five year forecasts

Macroeconomic indicators provide insight into general trends within the China economy

Key Questions Answered

What was the size of the China toys & games market by value in 2011?

What will be the size of the China toys & games market in 2016?

What factors are affecting the strength of competition in the China toys & games market?

How has the market performed over the last five years?

What are the main segments that make up China's toys & games market?

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 6

Market definition 6

Market analysis 6

MARKET DATA 7

Market value 7

MARKET SEGMENTATION 8

Category segmentation 8

Geography segmentation 9

Market distribution 10

MARKET OUTLOOK 11

Market value forecast 11

FIVE FORCES ANALYSIS 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

LEADING COMPANIES 18

Toys 'R' Us, Inc. 18

Amazon.com, Inc. 21

Guangdong Alpha Animation and Culture Co., Ltd. 24

MACROECONOMIC INDICATORS 25

Country Data 25

APPENDIX 27

Methodology 27

Industry associations 28

Related Datamonitor research 28



LIST OF TABLES

Table 1: China toys & games market value: $ billion, 2007—11(e) 7

Table 2: China toys & games market category segmentation : $million, by value, 2011(e) 8

Table 3: China toys & games market geography segmentation : $million, by value, 2011(e) 9

Table 4: China toys & games market distribution: % share, by value, 2011(e) 10

Table 5: China toys & games market value forecast: $ billion, 2011—16 11

Table 6: Toys 'R' Us, Inc.: key facts 18

Table 7: Toys 'R' Us, Inc.: key financials ($) 19

Table 8: Toys 'R' Us, Inc.: key financial ratios 19

Table 9: Amazon.com, Inc.: key facts 21

Table 10: Amazon.com, Inc.: key financials ($) 22

Table 11: Amazon.com, Inc.: key financial ratios 22

Table 12: Guangdong Alpha Animation and Culture Co., Ltd.: key facts 24

Table 13: China size of population (million), 2007—11 25

Table 14: China gdp (constant 2000 prices, $ billion), 2007—11 25

Table 15: China gdp (current prices, $ billion), 2007—11 25

Table 16: China inflation, 2007—11 26

Table 17: China consumer price index (absolute), 2007—11 26

Table 18: China exchange rate, 2007—11 26



LIST OF FIGURES

Figure 1: China toys & games market value: $ billion, 2007—11(e) 7

Figure 2: China toys & games market category segmentation : % share, by value, 2011(e) 8

Figure 3: China toys & games market geography segmentation : % share, by value, 2011(e) 9

Figure 4: China toys & games market distribution: % share, by value, 2011(e) 10

Figure 5: China toys & games market value forecast: $ billion, 2011—16 11

Figure 6: Forces driving competition in the toys & games market in China, 2011 12

Figure 7: Drivers of buyer power in the toys & games market in China, 2011 13

Figure 8: Drivers of supplier power in the toys & games market in China, 2011 14

Figure 9: Factors influencing the likelihood of new entrants in the toys & games market in China, 2011 15

Figure 10: Factors influencing the threat of substitutes in the toys & games market in China, 2011 16

Figure 11: Drivers of degree of rivalry in the toys & games market in China, 2011 17

Figure 12: Toys 'R' Us, Inc.: revenues & profitability 20

Figure 13: Toys 'R' Us, Inc.: assets & liabilities 20

Figure 14: Amazon.com, Inc.: revenues & profitability 23

Figure 15: Amazon.com, Inc.: assets & liabilities 23

• Corporate Strategies in Emerging Toy Markets
• Global Licensing Trends in Traditional Toys and Games
• Toys and Games in the United Arab Emirates
• Traditional Toys and Games in the United Arab Emirates
• Traditional Toys and Games in the United Arab Emirates
• Toys and Games in South Africa
• Traditional Toys and Games in South Africa
• Toys and Games in the Philippines
• Toys and Games in Turkey
• Toys and Games in Turkey
• Traditional Toys and Games in the Philippines
• Traditional Toys and Games in Turkey
• Takara Tomy Co Ltd in Toys and Games (World)
• Toys and Games in Italy
• Toys and Games in Singapore
• Toys and Games in South Korea
• Toys and Games in Spain
• Toys and Games in Switzerland
• Traditional Toys and Games in Italy
• Traditional Toys and Games in Singapore