Marktanalyse - Toys & Games in Brazil

Introduction

Toys & Games in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil toys & games market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2010 annual average exchange rates.

*The Brazilian toys & games market is expected to generate total revenues of $3,538.8 million in 2011, representing a compound annual growth rate (CAGR) of 15.8% between 2007 and 2011.

*Sales generated through specialist stores are expected to be the most lucrative for the Brazilian toys & games market in 2011, with total revenues of $1,138.7 million, equivalent to 32.2% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 12% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $6,237.1 million by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys & games market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in Brazil

Leading company profiles reveal details of key toys & games market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil toys & games market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Brazil economy

Key Questions Answered

What was the size of the Brazil toys & games market by value in 2011?

What will be the size of the Brazil toys & games market in 2016?

What factors are affecting the strength of competition in the Brazil toys & games market?

How has the market performed over the last five years?

What are the main segments that make up Brazil's toys & games market?

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 6

Market definition 6

Market analysis 6

MARKET DATA 7

Market value 7

MARKET SEGMENTATION 8

Category segmentation 8

Geography segmentation 9

Market distribution 10

MARKET OUTLOOK 11

Market value forecast 11

FIVE FORCES ANALYSIS 12

Summary 12

Buyer power 13

Supplier power 14

New entrants 15

Threat of substitutes 16

Degree of rivalry 17

LEADING COMPANIES 18

Lojas Americanas SA 18

Mattel, Inc. 21

Companhia Brasileira de Distribuicao 24

MACROECONOMIC INDICATORS 27

Country Data 27

APPENDIX 29

Methodology 29

Industry associations 30

Related Datamonitor research 30



LIST OF TABLES

Table 1: Brazil toys & games market value: $ million, 2007—11(e) 7

Table 2: Brazil toys & games market category segmentation : $million, by value, 2011(e) 8

Table 3: Brazil toys & games market geography segmentation : $million, by value, 2011(e) 9

Table 4: Brazil toys & games market distribution: % share, by value, 2011(e) 10

Table 5: Brazil toys & games market value forecast: $ million, 2011—16 11

Table 6: Lojas Americanas SA: key facts 18

Table 7: Lojas Americanas SA: key financials ($) 19

Table 8: Lojas Americanas SA: key financials (BRL) 19

Table 9: Lojas Americanas SA: key financial ratios 19

Table 10: Mattel, Inc.: key facts 21

Table 11: Mattel, Inc.: key financials ($) 22

Table 12: Mattel, Inc.: key financial ratios 22

Table 13: Companhia Brasileira de Distribuicao: key facts 24

Table 14: Companhia Brasileira de Distribuicao: key financials ($) 25

Table 15: Companhia Brasileira de Distribuicao: key financials (BRL) 25

Table 16: Companhia Brasileira de Distribuicao: key financial ratios 25

Table 17: Brazil size of population (million), 2007—11 27

Table 18: Brazil gdp (constant 2000 prices, $ billion), 2007—11 27

Table 19: Brazil gdp (current prices, $ billion), 2007—11 27

Table 20: Brazil inflation, 2007—11 28

Table 21: Brazil consumer price index (absolute), 2007—11 28

Table 22: Brazil exchange rate, 2007—11 28



LIST OF FIGURES

Figure 1: Brazil toys & games market value: $ million, 2007—11(e) 7

Figure 2: Brazil toys & games market category segmentation : % share, by value, 2011(e) 8

Figure 3: Brazil toys & games market geography segmentation : % share, by value, 2011(e) 9

Figure 4: Brazil toys & games market distribution: % share, by value, 2011(e) 10

Figure 5: Brazil toys & games market value forecast: $ million, 2011—16 11

Figure 6: Forces driving competition in the toys & games market in Brazil, 2011 12

Figure 7: Drivers of buyer power in the toys & games market in Brazil, 2011 13

Figure 8: Drivers of supplier power in the toys & games market in Brazil, 2011 14

Figure 9: Factors influencing the likelihood of new entrants in the toys & games market in Brazil, 2011 15

Figure 10: Factors influencing the threat of substitutes in the toys & games market in Brazil, 2011 16

Figure 11: Drivers of degree of rivalry in the toys & games market in Brazil, 2011 17

Figure 12: Lojas Americanas SA: revenues & profitability 20

Figure 13: Lojas Americanas SA: assets & liabilities 20

Figure 14: Mattel, Inc.: revenues & profitability 23

Figure 15: Mattel, Inc.: assets & liabilities 23

Figure 16: Companhia Brasileira de Distribuicao: revenues & profitability 26

Figure 17: Companhia Brasileira de Distribuicao: assets & liabilities 26

• Global Licensing Trends in Traditional Toys and Games
• Traditional Toys and Games in the United Arab Emirates
• Toys and Games in South Africa
• Traditional Toys and Games in South Africa
• Toys and Games in the Philippines
• Toys and Games in Turkey
• Toys and Games in Turkey
• Traditional Toys and Games in the Philippines
• Traditional Toys and Games in Turkey
• Takara Tomy Co Ltd in Toys and Games (World)
• Toys and Games in Italy
• Toys and Games in Singapore
• Toys and Games in South Korea
• Toys and Games in Spain
• Toys and Games in Switzerland
• Traditional Toys and Games in Italy
• Traditional Toys and Games in Singapore
• Traditional Toys and Games in South Korea
• Traditional Toys and Games in Spain
• Traditional Toys and Games in Switzerland