Marktanalyse - Toys & Games: Global Industry Guide

Toys & Games: Global Industry Guide is an essential resource for top-level data and analysis covering the Toys & Games industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global toys & games market grew by 3.9% in 2011 to reach a value of $78 billion.

In 2016, the global toys & games market is forecast to have a value of $94.8 billion, an increase of 21.5% since 2011.

Plush is the largest segment of the global toys & games market, accounting for 28.2% of the market's total value.

Americas accounts for 41% of the global toys & games market value.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2010 annual average exchange rates.

TABLE OF CONTENTS

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Introduction 13

What is this report about? 13

Who is the target reader? 13

How to use this report 13

Definitions 13

Global Toys & Games 14

Market Overview 14

Market Data 15

Market Segmentation 16

Market outlook 19

Five forces analysis 20

Toys & Games in Asia-Pacific 26

Market Overview 26

Market Data 27

Market Segmentation 28

Market outlook 31

Five forces analysis 32

Toys & Games in Europe 38

Market Overview 38

Market Data 39

Market Segmentation 40

Market outlook 43

Five forces analysis 44

Toys & Games in France 50

Market Overview 50

Market Data 51

Market Segmentation 52

Market outlook 55

Five forces analysis 56

Macroeconomic indicators 62

Toys & Games in Germany 64

Market Overview 64

Market Data 65

Market Segmentation 66

Market outlook 69

Five forces analysis 70

Macroeconomic indicators 76

Toys & Games in Japan 78

Market Overview 78

Market Data 79

Market Segmentation 80

Market outlook 83

Five forces analysis 84

Macroeconomic indicators 90

Toys & Games in The United Kingdom 92

Market Overview 92

Market Data 93

Market Segmentation 94

Market outlook 97

Five forces analysis 98

Macroeconomic indicators 104

Toys & Games in The United States 106

Market Overview 106

Market Data 107

Market Segmentation 108

Market outlook 111

Five forces analysis 112

Macroeconomic indicators 118

Company Profile 120

Mattel, Inc. 120

Toys 'R' Us, Inc. 123

Amazon.com, Inc. 126

Disney Consumer Products, Inc. 129

Appendix 130

Methodology 130



LIST OF TABLES

Table 1: Global toys & games market value: $ billion, 2007—11 15

Table 2: Global toys & games market category segmentation : $ billion, 2011 16

Table 3: Global toys & games market geography segmentation : $ billion, 2011 17

Table 4: Global toys & games market distribution: % share, by value, 2011 18

Table 5: Global toys & games market value forecast: $ billion, 2011—16 19

Table 6: Asia-Pacific toys & games market value: $ billion, 2007—11 27

Table 7: Asia—Pacific toys & games market category segmentation : $ billion, 2011 28

Table 8: Asia—Pacific toys & games market geography segmentation : $ billion, 2011 29

Table 9: Asia-Pacific toys & games market distribution: % share, by value, 2011 30

Table 10: Asia-Pacific toys & games market value forecast: $ billion, 2011—16 31

Table 11: Europe toys & games market value: $ billion, 2007—11 39

Table 12: Europe toys & games market category segmentation : $ billion, 2011 40

Table 13: Europe toys & games market geography segmentation : $ billion, 2011 41

Table 14: Europe toys & games market distribution: % share, by value, 2011 42

Table 15: Europe toys & games market value forecast: $ billion, 2011—16 43

Table 16: France toys & games market value: $ billion, 2007—11 51

Table 17: France toys & games market category segmentation : $ billion, 2011 52

Table 18: France toys & games market geography segmentation : $ billion, 2011 53

Table 19: France toys & games market distribution: % share, by value, 2011 54

Table 20: France toys & games market value forecast: $ billion, 2011—16 55

Table 21: France size of population (million), 2007—11 62

Table 22: France gdp (constant 2000 prices, $ billion), 2007—11 62

Table 23: France gdp (current prices, $ billion), 2007—11 62

Table 24: France inflation, 2007—11 63

Table 25: France consumer price index (absolute), 2007—11 63

Table 26: France exchange rate, 2007—11 63

Table 27: Germany toys & games market value: $ billion, 2007—11 65

Table 28: Germany toys & games market category segmentation : $ billion, 2011 66

Table 29: Germany toys & games market geography segmentation : $ billion, 2011 67

Table 30: Germany toys & games market distribution: % share, by value, 2011 68

Table 31: Germany toys & games market value forecast: $ billion, 2011—16 69

Table 32: Germany size of population (million), 2007—11 76

Table 33: Germany gdp (constant 2000 prices, $ billion), 2007—11 76

Table 34: Germany gdp (current prices, $ billion), 2007—11 76

Table 35: Germany inflation, 2007—11 77

Table 36: Germany consumer price index (absolute), 2007—11 77

Table 37: Germany exchange rate, 2007—11 77

Table 38: Japan toys & games market value: $ million, 2007—11 79

Table 39: Japan toys & games market category segmentation : $ million, 2011 80

Table 40: Japan toys & games market geography segmentation : $ million, 2011 81

Table 41: Japan toys & games market distribution: % share, by value, 2011 82

Table 42: Japan toys & games market value forecast: $ million, 2011—16 83

Table 43: Japan size of population (million), 2007—11 90

Table 44: Japan gdp (constant 2000 prices, $ billion), 2007—11 90

Table 45: Japan gdp (current prices, $ billion), 2007—11 90

Table 46: Japan inflation, 2007—11 91

Table 47: Japan consumer price index (absolute), 2007—11 91

Table 48: Japan exchange rate, 2007—11 91

Table 49: United Kingdom toys & games market value: $ billion, 2007—11 93

Table 50: United Kingdom toys & games market category segmentation : $ billion, 2011 94

Table 51: United Kingdom toys & games market geography segmentation : $ billion, 2011 95

Table 52: United Kingdom toys & games market distribution: % share, by value, 2011 96

Table 53: United Kingdom toys & games market value forecast: $ billion, 2011—16 97

Table 54: United Kingdom size of population (million), 2007—11 104

Table 55: United Kingdom gdp (constant 2000 prices, $ billion), 2007—11 104

Table 56: United Kingdom gdp (current prices, $ billion), 2007—11 104

Table 57: United Kingdom inflation, 2007—11 105

Table 58: United Kingdom consumer price index (absolute), 2007—11 105

Table 59: United Kingdom exchange rate, 2007—11 105

Table 60: United States toys & games market value: $ billion, 2007—11 107

Table 61: United States toys & games market category segmentation : $ billion, 2011 108

Table 62: United States toys & games market geography segmentation : $ billion, 2011 109

Table 63: United States toys & games market distribution: % share, by value, 2011 110

Table 64: United States toys & games market value forecast: $ billion, 2011—16 111

Table 65: United States size of population (million), 2007—11 118

Table 66: United States gdp (constant 2000 prices, $ billion), 2007—11 118

Table 67: United States gdp (current prices, $ billion), 2007—11 118

Table 68: United States inflation, 2007—11 119

Table 69: United States consumer price index (absolute), 2007—11 119

Table 70: United States exchange rate, 2007—11 119

Table 71: Mattel, Inc.: key facts 120

Table 72: Mattel, Inc.: key financials ($) 121

Table 73: Mattel, Inc.: key financial ratios 121

Table 74: Toys 'R' Us, Inc.: key facts 123

Table 75: Toys 'R' Us, Inc.: key financials ($) 124

Table 76: Toys 'R' Us, Inc.: key financial ratios 124

Table 77: Amazon.com, Inc.: key facts 126

Table 78: Amazon.com, Inc.: key financials ($) 127

Table 79: Amazon.com, Inc.: key financial ratios 127

Table 80: Disney Consumer Products, Inc.: key facts 129



LIST OF FIGURES

Figure 1: Global toys & games market value: $ billion, 2007—11 15

Figure 2: Global toys & games market category segmentation : % share, by value, 2011 16

Figure 3: Global toys & games market geography segmentation : % share, by value, 2011 17

Figure 4: Global toys & games market distribution: % share, by value, 2011 18

Figure 5: Global toys & games market value forecast: $ billion, 2011—16 19

Figure 6: Forces driving competition in the global toys & games market, 2011 20

Figure 7: Drivers of buyer power in the global toys & games market, 2011 21

Figure 8: Drivers of supplier power in the global toys & games market, 2011 22

Figure 9: Factors influencing the likelihood of new entrants in the global toys & games market, 2011 23

Figure 10: Factors influencing the threat of substitutes in the global toys & games market, 2011 24

Figure 11: Drivers of degree of rivalry in the global toys & games market, 2011 25

Figure 12: Asia-Pacific toys & games market value: $ billion, 2007—11 27

Figure 13: Asia—Pacific toys & games market category segmentation : % share, by value, 2011 28

Figure 14: Asia—Pacific toys & games market geography segmentation : % share, by value, 2011 29

Figure 15: Asia-Pacific toys & games market distribution: % share, by value, 2011 30

Figure 16: Asia-Pacific toys & games market value forecast: $ billion, 2011—16 31

Figure 17: Forces driving competition in the toys & games market in Asia-Pacific, 2011 32

Figure 18: Drivers of buyer power in the toys & games market in Asia-Pacific, 2011 33

Figure 19: Drivers of supplier power in the toys & games market in Asia-Pacific, 2011 34

Figure 20: Factors influencing the likelihood of new entrants in the toys & games market in Asia-Pacific, 2011 35

Figure 21: Factors influencing the threat of substitutes in the toys & games market in Asia-Pacific, 2011 36

Figure 22: Drivers of degree of rivalry in the toys & games market in Asia-Pacific, 2011 37

Figure 23: Europe toys & games market value: $ billion, 2007—11 39

Figure 24: Europe toys & games market category segmentation : % share, by value, 2011 40

Figure 25: Europe toys & games market geography segmentation : % share, by value, 2011 41

Figure 26: Europe toys & games market distribution: % share, by value, 2011 42

Figure 27: Europe toys & games market value forecast: $ billion, 2011—16 43

Figure 28: Forces driving competition in the toys & games market in Europe, 2011 44

Figure 29: Drivers of buyer power in the toys & games market in Europe, 2011 45

Figure 30: Drivers of supplier power in the toys & games market in Europe, 2011 46

Figure 31: Factors influencing the likelihood of new entrants in the toys & games market in Europe, 2011 47

Figure 32: Factors influencing the threat of substitutes in the toys & games market in Europe, 2011 48

Figure 33: Drivers of degree of rivalry in the toys & games market in Europe, 2011 49

Figure 34: France toys & games market value: $ billion, 2007—11 51

Figure 35: France toys & games market category segmentation : % share, by value, 2011 52

Figure 36: France toys & games market geography segmentation : % share, by value, 2011 53

Figure 37: France toys & games market distribution: % share, by value, 2011 54

Figure 38: France toys & games market value forecast: $ billion, 2011—16 55

Figure 39: Forces driving competition in the toys & games market in France, 2011 56

Figure 40: Drivers of buyer power in the toys & games market in France, 2011 57

Figure 41: Drivers of supplier power in the toys & games market in France, 2011 58

Figure 42: Factors influencing the likelihood of new entrants in the toys & games market in France, 2011 59

Figure 43: Factors influencing the threat of substitutes in the toys & games market in France, 2011 60

Figure 44: Drivers of degree of rivalry in the toys & games market in France, 2011 61

Figure 45: Germany toys & games market value: $ billion, 2007—11 65

Figure 46: Germany toys & games market category segmentation : % share, by value, 2011 66

Figure 47: Germany toys & games market geography segmentation : % share, by value, 2011 67

Figure 48: Germany toys & games market distribution: % share, by value, 2011 68

Figure 49: Germany toys & games market value forecast: $ billion, 2011—16 69

Figure 50: Forces driving competition in the toys & games market in Germany, 2011 70

Figure 51: Drivers of buyer power in the toys & games market in Germany, 2011 71

Figure 52: Drivers of supplier power in the toys & games market in Germany, 2011 72

Figure 53: Factors influencing the likelihood of new entrants in the toys & games market in Germany, 2011 73

Figure 54: Factors influencing the threat of substitutes in the toys & games market in Germany, 2011 74

Figure 55: Drivers of degree of rivalry in the toys & games market in Germany, 2011 75

Figure 56: Japan toys & games market value: $ million, 2007—11 79

Figure 57: Japan toys & games market category segmentation : % share, by value, 2011 80

Figure 58: Japan toys & games market geography segmentation : % share, by value, 2011 81

Figure 59: Japan toys & games market distribution: % share, by value, 2011 82

Figure 60: Japan toys & games market value forecast: $ million, 2011—16 83

Figure 61: Forces driving competition in the toys & games market in Japan, 2011 84

Figure 62: Drivers of buyer power in the toys & games market in Japan, 2011 85

Figure 63: Drivers of supplier power in the toys & games market in Japan, 2011 86

Figure 64: Factors influencing the likelihood of new entrants in the toys & games market in Japan, 2011 87

Figure 65: Factors influencing the threat of substitutes in the toys & games market in Japan, 2011 88

Figure 66: Drivers of degree of rivalry in the toys & games market in Japan, 2011 89

Figure 67: United Kingdom toys & games market value: $ billion, 2007—11 93

Figure 68: United Kingdom toys & games market category segmentation : % share, by value, 2011 94

Figure 69: United Kingdom toys & games market geography segmentation : % share, by value, 2011 95

Figure 70: United Kingdom toys & games market distribution: % share, by value, 2011 96

Figure 71: United Kingdom toys & games market value forecast: $ billion, 2011—16 97

Figure 72: Forces driving competition in the toys & games market in the United Kingdom, 2011 98

Figure 73: Drivers of buyer power in the toys & games market in the United Kingdom, 2011 99

Figure 74: Drivers of supplier power in the toys & games market in the United Kingdom, 2011 100

Figure 75: Factors influencing the likelihood of new entrants in the toys & games market in the United Kingdom, 2011 101

Figure 76: Factors influencing the threat of substitutes in the toys & games market in the United Kingdom, 2011 102

Figure 77: Drivers of degree of rivalry in the toys & games market in the United Kingdom, 2011 103

Figure 78: United States toys & games market value: $ billion, 2007—11 107

Figure 79: United States toys & games market category segmentation : % share, by value, 2011 108

Figure 80: United States toys & games market geography segmentation : % share, by value, 2011 109

Figure 81: United States toys & games market distribution: % share, by value, 2011 110

Figure 82: United States toys & games market value forecast: $ billion, 2011—16 111

Figure 83: Forces driving competition in the toys & games market in the United States, 2011 112

Figure 84: Drivers of buyer power in the toys & games market in the United States, 2011 113

Figure 85: Drivers of supplier power in the toys & games market in the United States, 2011 114

Figure 86: Factors influencing the likelihood of new entrants in the toys & games market in the United States, 2011 115

Figure 87: Factors influencing the threat of substitutes in the toys & games market in the United States, 2011 116

Figure 88: Drivers of degree of rivalry in the toys & games market in the United States, 2011 117

Figure 89: Mattel, Inc.: revenues & profitability 122

Figure 90: Mattel, Inc.: assets & liabilities 122

Figure 91: Toys 'R' Us, Inc.: revenues & profitability 125

Figure 92: Toys 'R' Us, Inc.: assets & liabilities 125

Figure 93: Amazon.com, Inc.: revenues & profitability 128

Figure 94: Amazon.com, Inc.: assets & liabilities 128

• Global Licensing Trends in Traditional Toys and Games
• Traditional Toys and Games in the United Arab Emirates
• Toys and Games in South Africa
• Traditional Toys and Games in South Africa
• Toys and Games in the Philippines
• Toys and Games in Turkey
• Toys and Games in Turkey
• Traditional Toys and Games in the Philippines
• Traditional Toys and Games in Turkey
• Takara Tomy Co Ltd in Toys and Games (World)
• Toys and Games in Italy
• Toys and Games in Singapore
• Toys and Games in South Korea
• Toys and Games in Spain
• Toys and Games in Switzerland
• Traditional Toys and Games in Italy
• Traditional Toys and Games in Singapore
• Traditional Toys and Games in South Korea
• Traditional Toys and Games in Spain
• Traditional Toys and Games in Switzerland