Marktanalyse - Carbonated Soft Drinks in the United States

Datamonitor's Carbonated Soft Drinks in the United States industry profile is an essential resource for top-level data and analysis covering the carbonated soft drinks industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The carbonated soft drinks market consists of diet cola, standard cola, fruit-flavored carbonates and mixers. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using constant annual average exchange rates. Market shares by company or distribution channel are calculated on the basis of market volume in 2008.

For the purpose of this report the Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 7

1.3 Market Analysis 8

CHAPTER 2 Market Value 9

CHAPTER 3 Market Volume 10

CHAPTER 4 Market Segmentation I 11

CHAPTER 5 Market Segmentation II 12

CHAPTER 6 Market Share 13

CHAPTER 7 Five Forces Analysis 14

7.1 Summary 14

7.2 Buyer Power 16

7.3 Supplier Power 17

7.4 New Entrants 18

7.5 Substitutes 19

7.6 Rivalry 20



CHAPTER 8 Leading Companies 21

8.1 The Coca-Cola Company 21

8.2 Pepsi Co, Inc. 25

8.3 Dr Pepper Snapple Group Inc 29

CHAPTER 9 Distribution 32

CHAPTER 10 Market Forecasts 33

10.1 Market Value Forecast 33

10.2 Market Volume Forecast 34

CHAPTER 11 Macroeconomic Indicators 35

CHAPTER 12 Appendix 36

12.1 Methodology 36

12.2 Industry Associations 37

12.3 Related Datamonitor Research 37



LIST OF TABLES

Table 1: United States Carbonated Soft Drinks Market Value: $ billion, 2004-2008 9

Table 2: United States Carbonated Soft Drinks Market Volume: Liters billion, 2004-2008 10

Table 3: United States Carbonated Soft Drinks Market Segmentation I: % Share, by Value, 2008 11

Table 4: United States Carbonated Soft Drinks Market Segmentation II: % Share, by Value, 2008 12

Table 5: United States Carbonated Soft Drinks Market Share: % Share, by Volume, 2008 13

Table 6: Key Facts: The Coca-Cola Company 21

Table 7: Key Financials: The Coca-Cola Company 24

Table 8: Key Facts: Pepsi Co, Inc. 25

Table 9: Key Financials: Pepsi Co, Inc. 28

Table 10: Key Facts: Dr Pepper Snapple Group Inc 29

Table 11: Key Financials: Dr Pepper Snapple Group Inc 31

Table 12: United States Carbonated Soft Drinks Distribution: % Share, by Volume, 2008 32

Table 13: United States Carbonated Soft Drinks Market Value Forecast: $ billion, 2008-2013 33

Table 14: United States Carbonated Soft Drinks Market Volume Forecast: Liters billion, 2008-2013 34

Table 15: United States Size of Population (million) , 2004-2008 35

Table 16: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 35

Table 17: United States Inflation, 2004-2008 35

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