Marktanalyse - Beer, Cider and FABs Market - Regional level to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market for the following regions: Asia-Pacific; Latin America; Middle East and Africa; North America; Eastern Europe and Western Europe. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on three categories: beer, cider and FABs .

*Market, category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs . market, including company overview, key facts and business description

Highlights

The regional beer, cider and FABs . market grew at a compound annual growth rate of 2.4% between 2003 and 2008.

The beer products category led the regional beer, cider and FABs .market, accounting for a share of 94.3%.

The leading players in the regional beer, cider and FABs .market include Perdigao S.A., Sadia S.A. and Tyson Foods, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the regional beer, cider and FABs .market

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary Market Level - Global 2

Summary Market Level - Western Europe 3

Summary Market Level - Eastern Europe 4

Summary Market Level - North America 5

Summary Market Level - Asia Pacific 6

Summary Market Level - Latin America 7

Summary Market Level - Middle East and Africa 8

Chapter 2 Introduction 9

What is this report about? 9

How to use this report 9

Market definition 10

Chapter 3 Global Beer, cider, FABs - Market Overview 24

Value analysis (US Dollar), 2003?08 24

Value analysis (US Dollar), 2008?13 25

Volume analysis, 2003?08 27

Volume analysis, 2008?13 28

Company share analysis 30

Distribution analysis 33

Expenditure and consumption per capita 35

Chapter 4 Western Europe Beer, cider, FABs - Market Overview 37

Value analysis (US Dollar), 2003?08 37

Value analysis (US Dollar), 2008?13 38

Volume analysis, 2003?08 40

Volume analysis, 2008?13 41

Company share analysis 43

Distribution analysis 46

Expenditure and consumption per capita 48

Chapter 5 Eastern Europe Beer, cider, FABs - Market Overview 50

Value analysis (US Dollar), 2003?08 50

Value analysis (US Dollar), 2008?13 51

Volume analysis, 2003?08 53

Volume analysis, 2008?13 54

Company share analysis 56

Distribution analysis 59

Expenditure and consumption per capita 61

Chapter 6 North America Beer, cider, FABs - Market Overview 63

Value analysis (US Dollar), 2003?08 63

Value analysis (US Dollar), 2008?13 64

Volume analysis, 2003?08 66

Volume analysis, 2008?13 67

Company share analysis 69

Distribution analysis 72

Expenditure and consumption per capita 74

Chapter 7 Asia Pacific Beer, cider, FABs - Market Overview 76

Value analysis (US Dollar), 2003?08 76

Value analysis (US Dollar), 2008?13 77

Volume analysis, 2003?08 79

Volume analysis, 2008?13 80

Company share analysis 82

Distribution analysis 85

Expenditure and consumption per capita 87

Chapter 8 Latin America Beer, cider, FABs - Market Overview 89

Value analysis (US Dollar), 2003?08 89

Value analysis (US Dollar), 2008?13 90

Volume analysis, 2003?08 92

Volume analysis, 2008?13 93

Company share analysis 95

Distribution analysis 98

Expenditure and consumption per capita 100

Chapter 9 Middle East and Africa Beer, cider, FABs - Market Overview 102

Value analysis (US Dollar), 2003?08 102

Value analysis (US Dollar), 2008?13 103

Volume analysis, 2003?08 105

Volume analysis, 2008?13 106

Company share analysis 108

Distribution analysis 111

Expenditure and consumption per capita 113

Chapter 10 Research Methodology 115

Methodology overview 115

Secondary research 116

Market modeling 117

Creating an initial data model 117

Revising the initial data model 117

Creating a final estimate 118

Creating demographic value splits 118

Primary research 118

Data finalization 119

Ongoing research 119

Chapter 11 APPENDIX 120

Future readings 120

How to contact experts in your industry 120

Disclaimer 120



LIST OF FIGURES

Figure 1: Beer, cider and FABs, Global, value by category ($m), 2003?13 26

Figure 2: Beer, cider and FABs, Global, category growth comparison, by value, 2003?13 26

Figure 3: Beer, cider and FABs, Global, volume by category (liters, million), 2003?13 29

Figure 4: Beer, cider and FABs, Global, category growth comparison, by volume, 2003?13 29

Figure 5: Beer, cider and FABs, Global, company share (top five companies) by volume (%), 2007?08 32

Figure 6: Beer, cider and FABs, Global, distribution channels by volume (%), 2007?08 34

Figure 7: Beer, cider and FABs, Western Europe, value by category ($m), 2003?13 39

Figure 8: Beer, cider and FABs, Western Europe, category growth comparison, by value, 2003?13 39

Figure 9: Beer, cider and FABs, Western Europe, volume by category (liters, million), 2003?13 42

Figure 10: Beer, cider and FABs, Western Europe, category growth comparison, by volume, 2003?13 42

Figure 11: Beer, cider and FABs, Western Europe, company share (top five companies) by volume (%), 2007?08 45

Figure 12: Beer, cider and FABs, Western Europe, distribution channels by volume (%), 2007?08 47

Figure 13: Beer, cider and FABs, Eastern Europe, value by category ($m), 2003?13 52

Figure 14: Beer, cider and FABs, Eastern Europe, category growth comparison, by value, 2003?13 52

Figure 15: Beer, cider and FABs, Eastern Europe, volume by category (liters, million), 2003?13 55

Figure 16: Beer, cider and FABs, Eastern Europe, category growth comparison, by volume, 2003?13 55

Figure 17: Beer, cider and FABs, Eastern Europe, company share (top five companies) by volume (%), 2007?08 58

Figure 18: Beer, cider and FABs, Eastern Europe, distribution channels by volume (%), 2007?08 60

Figure 19: Beer, cider and FABs, North America, value by category ($m), 2003?13 65

Figure 20: Beer, cider and FABs, North America, category growth comparison, by value, 2003?13 65

Figure 21: Beer, cider and FABs, North America, volume by category (liters, million), 2003?13 68

Figure 22: Beer, cider and FABs, North America, category growth comparison, by volume, 2003?13 68

Figure 23: Beer, cider and FABs, North America, company share (top five companies) by volume (%), 2007?08 71

Figure 24: Beer, cider and FABs, North America, distribution channels by volume (%), 2007?08 73

Figure 25: Beer, cider and FABs, Asia Pacific, value by category ($m), 2003?13 78

Figure 26: Beer, cider and FABs, Asia Pacific, category growth comparison, by value, 2003?13 78

Figure 27: Beer, cider and FABs, Asia Pacific, volume by category (liters, million), 2003?13 81

Figure 28: Beer, cider and FABs, Asia Pacific, category growth comparison, by volume, 2003?13 81

Figure 29: Beer, cider and FABs, Asia Pacific, company share (top five companies) by volume (%), 2007?08 84

Figure 30: Beer, cider and FABs, Asia Pacific, distribution channels by volume (%), 2007?08 86

Figure 31: Beer, cider and FABs, Latin America, value by category ($m), 2003?13 91

Figure 32: Beer, cider and FABs, Latin America, category growth comparison, by value, 2003?13 91

Figure 33: Beer, cider and FABs, Latin America, volume by category (liters, million), 2003?13 94

Figure 34: Beer, cider and FABs, Latin America, category growth comparison, by volume, 2003?13 94

Figure 35: Beer, cider and FABs, Latin America, company share (top five companies) by volume (%), 2007?08 97

Figure 36: Beer, cider and FABs, Latin America, distribution channels by volume (%), 2007?08 99

Figure 37: Beer, cider and FABs, Middle East and Africa, value by category ($m), 2003?13 104

Figure 38: Beer, cider and FABs, Middle East and Africa, category growth comparison, by value, 2003?13 104

Figure 39: Beer, cider and FABs, Middle East and Africa, volume by category (liters, million), 2003?13 107

Figure 40: Beer, cider and FABs, Middle East and Africa, category growth comparison, by volume, 2003?13 107

Figure 41: Beer, cider and FABs, Middle East and Africa, company share (top five companies) by volume (%), 2007?08 110

Figure 42: Beer, cider and FABs, Middle East and Africa, distribution channels by volume (%), 2007?08 112

Figure 43: Annual data review process 116



LIST OF TABLES

Table 1: Beer, cider and FABs category definitions 11

Table 2: Beer, cider and FABs distribution channels 12

Table 3: Beer, cider and FABs, Global, value by category ($m), 2003?08 24

Table 4: Beer, cider and FABs, Global, value forecast by category ($m), 2008?13 25

Table 5: Beer, cider and FABs, Global, volume by category (liters, million), 2003?08 27

Table 6: Beer, cider and FABs, Global, volume forecast by category (liters, million), 2008?13 28

Table 7: Beer, cider and FABs, Global, company share (top 20 companies) by volume (%), 2007?08 30

Table 8: Beer, cider and FABs, Global, volume by company (liters, million), 2007?08 31

Table 9: Beer, cider and FABs, Global, distribution channels by volume (%), 2007?08 33

Table 10: Beer, cider and FABs, Global, volume by distribution channel (liters, million), 2007?08 33

Table 11: Beer, cider and FABs, Global, expenditure per capita ($), 2003?08 35

Table 12: Beer, cider and FABs, Global, forecast expenditure per capita ($), 2008?13 35

Table 13: Beer, cider and FABs, Global, consumption per capita (liters), 2003?08 36

Table 14: Beer, cider and FABs, Global, forecast consumption per capita (liters), 2008?13 36

Table 15: Beer, cider and FABs, Western Europe, value by category ($m), 2003?08 37

Table 16: Beer, cider and FABs, Western Europe, value forecast by category ($m), 2008?13 38

Table 17: Beer, cider and FABs, Western Europe, volume by category (liters, million), 2003?08 40

Table 18: Beer, cider and FABs, Western Europe, volume forecast by category (liters, million), 2008?13 41

Table 19: Beer, cider and FABs, Western Europe, company share (top 20 companies) by volume (%), 2007?08 43

Table 20: Beer, cider and FABs, Western Europe, volume by company (liters, million), 2007?08 44

Table 21: Beer, cider and FABs, Western Europe, distribution channels by volume (%), 2007?08 46

Table 22: Beer, cider and FABs, Western Europe, volume by distribution channel (liters, million), 2007?08 46

Table 23: Beer, cider and FABs, Western Europe, expenditure per capita ($), 2003?08 48

Table 24: Beer, cider and FABs, Western Europe, forecast expenditure per capita ($), 2008?13 48

Table 25: Beer, cider and FABs, Western Europe, consumption per capita (liters), 2003?08 49

Table 26: Beer, cider and FABs, Western Europe, forecast consumption per capita (liters), 2008?13 49

Table 27: Beer, cider and FABs, Eastern Europe, value by category ($m), 2003?08 50

Table 28: Beer, cider and FABs, Eastern Europe, value forecast by category ($m), 2008?13 51

Table 29: Beer, cider and FABs, Eastern Europe, volume by category (liters, million), 2003?08 53

Table 30: Beer, cider and FABs, Eastern Europe, volume forecast by category (liters, million), 2008?13 54

Table 31: Beer, cider and FABs, Eastern Europe, company share (top 20 companies) by volume (%), 2007?08 56

Table 32: Beer, cider and FABs, Eastern Europe, volume by company (liters, million), 2007?08 57

Table 33: Beer, cider and FABs, Eastern Europe, distribution channels by volume (%), 2007?08 59

Table 34: Beer, cider and FABs, Eastern Europe, volume by distribution channel (liters, million), 2007?08 59

Table 35: Beer, cider and FABs, Eastern Europe, expenditure per capita ($), 2003?08 61

Table 36: Beer, cider and FABs, Eastern Europe, forecast expenditure per capita ($), 2008?13 61

Table 37: Beer, cider and FABs, Eastern Europe, consumption per capita (liters), 2003?08 62

Table 38: Beer, cider and FABs, Eastern Europe, forecast consumption per capita (liters), 2008?13 62

Table 39: Beer, cider and FABs, North America, value by category ($m), 2003?08 63

Table 40: Beer, cider and FABs, North America, value forecast by category ($m), 2008?13 64

Table 41: Beer, cider and FABs, North America, volume by category (liters, million), 2003?08 66

Table 42: Beer, cider and FABs, North America, volume forecast by category (liters, million), 2008?13 67

Table 43: Beer, cider and FABs, North America, company share (top 20 companies) by volume (%), 2007?08 69

Table 44: Beer, cider and FABs, North America, volume by company (liters, million), 2007?08 70

Table 45: Beer, cider and FABs, North America, distribution channels by volume (%), 2007?08 72

Table 46: Beer, cider and FABs, North America, volume by distribution channel (liters, million), 2007?08 72

Table 47: Beer, cider and FABs, North America, expenditure per capita ($), 2003?08 74

Table 48: Beer, cider and FABs, North America, forecast expenditure per capita ($), 2008?13 74

Table 49: Beer, cider and FABs, North America, consumption per capita (liters), 2003?08 75

Table 50: Beer, cider and FABs, North America, forecast consumption per capita (liters), 2008?13 75

Table 51: Beer, cider and FABs, Asia Pacific, value by category ($m), 2003?08 76

Table 52: Beer, cider and FABs, Asia Pacific, value forecast by category ($m), 2008?13 77

Table 53: Beer, cider and FABs, Asia Pacific, volume by category (liters, million), 2003?08 79

Table 54: Beer, cider and FABs, Asia Pacific, volume forecast by category (liters, million), 2008?13 80

Table 55: Beer, cider and FABs, Asia Pacific, company share (top 20 companies) by volume (%), 2007?08 82

Table 56: Beer, cider and FABs, Asia Pacific, volume by company (liters, million), 2007?08 83

Table 57: Beer, cider and FABs, Asia Pacific, distribution channels by volume (%), 2007?08 85

Table 58: Beer, cider and FABs, Asia Pacific, volume by distribution channel (liters, million), 2007?08 85

Table 59: Beer, cider and FABs, Asia Pacific, expenditure per capita ($), 2003?08 87

Table 60: Beer, cider and FABs, Asia Pacific, forecast expenditure per capita ($), 2008?13 87

Table 61: Beer, cider and FABs, Asia Pacific, consumption per capita (liters), 2003?08 88

Table 62: Beer, cider and FABs, Asia Pacific, forecast consumption per capita (liters), 2008?13 88

Table 63: Beer, cider and FABs, Latin America, value by category ($m), 2003?08 89

Table 64: Beer, cider and FABs, Latin America, value forecast by category ($m), 2008?13 90

Table 65: Beer, cider and FABs, Latin America, volume by category (liters, million), 2003?08 92

Table 66: Beer, cider and FABs, Latin America, volume forecast by category (liters, million), 2008?13 93

Table 67: Beer, cider and FABs, Latin America, company share (top 20 companies) by volume (%), 2007?08 95

Table 68: Beer, cider and FABs, Latin America, volume by company (liters, million), 2007?08 96

Table 69: Beer, cider and FABs, Latin America, distribution channels by volume (%), 2007?08 98

Table 70: Beer, cider and FABs, Latin America, volume by distribution channel (liters, million), 2007?08 98

Table 71: Beer, cider and FABs, Latin America, expenditure per capita ($), 2003?08 100

Table 72: Beer, cider and FABs, Latin America, forecast expenditure per capita ($), 2008?13 100

Table 73: Beer, cider and FABs, Latin America, consumption per capita (liters), 2003?08 101

Table 74: Beer, cider and FABs, Latin America, forecast consumption per capita (liters), 2008?13 101

Table 75: Beer, cider and FABs, Middle East and Africa, value by category ($m), 2003?08 102

Table 76: Beer, cider and FABs, Middle East and Africa, value forecast by category ($m), 2008?13 103

Table 77: Beer, cider and FABs, Middle East and Africa, volume by category (liters, million), 2003?08 105

Table 78: Beer, cider and FABs, Middle East and Africa, volume forecast by category (liters, million), 2008?13 106

Table 79: Beer, cider and FABs, Middle East and Africa, company share (top 20 companies) by volume (%), 2007?08 108

Table 80: Beer, cider and FABs, Middle East and Africa, volume by company (liters, million), 2007?08 109

Table 81: Beer, cider and FABs, Middle East and Africa, distribution channels by volume (%), 2007?08 111

Table 82: Beer, cider and FABs, Middle East and Africa, volume by distribution channel (liters, million), 2007?08 111

Table 83: Beer, cider and FABs, Middle East and Africa, expenditure per capita ($), 2003?08 113

Table 84: Beer, cider and FABs, Middle East and Africa, forecast expenditure per capita ($), 2008?13 113

Table 85: Beer, cider and FABs, Middle East and Africa, consumption per capita (liters), 2003?08 114

Table 86: Beer, cider and FABs, Middle East and Africa, forecast consumption per capita (liters), 2008?13 114

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