Marktanalyse - Beer, Cider and FABs in Latin America to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on three categories: beer, cider and FABs .

*Market, category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs . market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs . in Latin America increased at a compound annual growth rate of 2.8% between 2003 and 2008.

The beer category led the beer, cider and FABs .market in Latin America, accounting for a share of 98.8%.

The leading players in the Latin American beer, cider and FABs .market include Anheuser-Busch InBev, FEMSA and Grupo Modelo, SA de CV.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs .market in Latin America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: beer, cider and FABs 2

Summary category level: beer 3

Summary category level: cider 4

Summary category level: FABs 5

Chapter 2 Introduction 6

What is this report about? 6

How to use this report 6

Market definition 7

Chapter 3 Overview 16

Value Analysis 16

Volume Analysis 17

Chapter 4 Latin America beer, cider and FABs - Market Overview 18

Value analysis (US Dollar), 2003?08 18

Value analysis (US Dollar), 2008?13 19

Volume analysis, 2003?08 21

Volume analysis, 2008?13 22

Company share analysis 24

Distribution analysis 27

Expenditure and consumption per capita 29

Chapter 5 Leading Company Profiles 31

Anheuser-Busch InBev NV/SA 31

Grupo Modelo, S.A.B. de C.V. 33

Chapter 6 Category Analysis: Beer 35

Value analysis (US Dollar), 2003?08 35

Value analysis (US Dollar), 2008?13 36

Volume analysis, 2003?08 38

Volume analysis, 2008?13 39

Company share analysis 41

Distribution analysis 44

Expenditure and consumption per capita 46

Chapter 7 Category Analysis: Cider 48

Value analysis (US Dollar), 2003?08 48

Value analysis (US Dollar), 2008?13 49

Volume analysis, 2003?08 50

Volume analysis, 2008?13 51

Company share analysis 52

Distribution analysis 54

Expenditure and consumption per capita 56

Chapter 8 Category Analysis: FABs 58

Value analysis (US Dollar), 2003?08 58

Value analysis (US Dollar), 2008?13 59

Volume analysis, 2003?08 61

Volume analysis, 2008?13 62

Company share analysis 64

Distribution analysis 67

Expenditure and consumption per capita 69

Chapter 9 Research Methodology 71

Methodology overview 71

Secondary research 72

Market modeling 73

Creating an initial data model 73

Revising the initial data model 73

Creating a final estimate 74

Creating demographic value splits 74

Primary research 74

Data finalization 75

Ongoing research 75

Chapter 10 APPENDIX 76

Future readings 76

How to contact experts in your industry 76

Disclaimer 76



LIST OF FIGURES

Figure 1: Beer, cider and FABs, Latin America, value by category ($m), 2003?13 20

Figure 2: Beer, cider and FABs, Latin America, category growth comparison, by value, 2003?13 20

Figure 3: Beer, cider and FABs, Latin America, volume by category (liters, million), 2003?13 23

Figure 4: Beer, cider and FABs, Latin America, category growth comparison, by volume, 2003?13 23

Figure 5: Beer, cider and FABs, Latin America, company share (top five companies) by volume (%), 2007?08 26

Figure 6: Beer, cider and FABs, Latin America, distribution channels by volume (%), 2007?08 28

Figure 7: Beer, Latin America, value by segment ($m), 2003?13 37

Figure 8: Beer, Latin America, category growth comparison, by value, 2003?13 37

Figure 9: Beer, Latin America, volume by segment (liters, million), 2003?13 40

Figure 10: Beer, Latin America, category growth comparison, by volume, 2003?13 40

Figure 11: Beer, Latin America, company share (top five companies) by volume (%), 2007?08 43

Figure 12: Beer, Latin America, distribution channels by volume (%), 2007?08 45

Figure 13: Cider, Latin America, value ($m), 2003?13 49

Figure 14: Cider, Latin America, volume (liters, million), 2003?13 51

Figure 15: Cider, Latin America, company share by volume (%), 2007?08 53

Figure 16: Cider, Latin America, distribution channels by volume (%), 2007?08 55

Figure 17: FABs, Latin America, value by segment ($m), 2003?13 60

Figure 18: FABs, Latin America, category growth comparison, by value, 2003?13 60

Figure 19: FABs, Latin America, volume by segment (liters, million), 2003?13 63

Figure 20: FABs, Latin America, category growth comparison, by volume, 2003?13 63

Figure 21: FABs, Latin America, company share by volume (%), 2007?08 66

Figure 22: FABs, Latin America, distribution channels by volume (%), 2007?08 68

Figure 23: Annual data review process 72



LIST OF TABLES

Table 1: Beer, cider and FABs category definitions 8

Table 2: Beer, cider and FABs distribution channels 9

Table 3: Latin America beer, cider and FABs value (country-wise), 2003?08 ($m) 16

Table 4: Latin America beer, cider and FABs value (country-wise) forecast, 2008?13 ($m) 16

Table 5: Latin America beer, cider and FABs volume (country-wise), 2003?08 (liters, million) 17

Table 6: Latin America beer, cider and FABs volume (country-wise) forecast, 2008?13 (liters, million) 17

Table 7: Beer, cider and FABs, Latin America, value by category ($m), 2003?08 18

Table 8: Beer, cider and FABs, Latin America, value forecast by category ($m), 2008?13 19

Table 9: Beer, cider and FABs, Latin America, volume by category (liters, million), 2003?08 21

Table 10: Beer, cider and FABs, Latin America, volume forecast by category (liters, million), 2008?13 22

Table 11: Beer, cider and FABs, Latin America, company share (top 20 companies) by volume (%), 2007?08 24

Table 12: Beer, cider and FABs, Latin America, volume by company (liters, million), 2007?08 25

Table 13: Beer, cider and FABs, Latin America, distribution channels by volume (%), 2007?08 27

Table 14: Beer, cider and FABs, Latin America, volume by distribution channel (liters, million), 2007?08 27

Table 15: Beer, cider and FABs, Latin America, expenditure per capita ($), 2003?08 29

Table 16: Beer, cider and FABs, Latin America, forecast expenditure per capita ($), 2008?13 29

Table 17: Beer, cider and FABs, Latin America, consumption per capita (liters), 2003?08 30

Table 18: Beer, cider and FABs, Latin America, forecast consumption per capita (liters), 2008?13 30

Table 19: Anheuser-Busch InBev NV/SA key facts 31

Table 20: Grupo Modelo, S.A.B. de C.V. key facts 33

Table 21: Beer, Latin America, value by segment ($m), 2003?08 35

Table 22: Beer, Latin America, value forecast by segment ($m), 2008?13 36

Table 23: Beer, Latin America, volume by segment (liters, million), 2003?08 38

Table 24: Beer, Latin America, volume forecast by segment (liters, million), 2008?13 39

Table 25: Beer, Latin America, company share (top 20 companies) by volume (%), 2007?08 41

Table 26: Beer, Latin America, volume by company (liters, million), 2007?08 42

Table 27: Beer, Latin America, distribution channels by volume (%), 2007?08 44

Table 28: Beer, Latin America, volume by distribution channel (liters, million), 2007?08 44

Table 29: Beer, Latin America, expenditure per capita ($), 2003?08 46

Table 30: Beer, Latin America, forecast expenditure per capita ($), 2008?13 46

Table 31: Beer, Latin America, consumption per capita (liters), 2003?08 47

Table 32: Beer, Latin America, forecast consumption per capita (liters), 2008?13 47

Table 33: Cider, Latin America, value ($m), 2003?08 48

Table 34: Cider, Latin America, value forecast ($m), 2008?13 49

Table 35: Cider, Latin America, volume (liters, million), 2003?08 50

Table 36: Cider, Latin America, volume forecast (liters, million), 2008?13 51

Table 37: Cider, Latin America, company share by volume (%), 2007?08 52

Table 38: Cider, Latin America, volume by company (liters, million), 2007?08 52

Table 39: Cider, Latin America, distribution channels by volume (%), 2007?08 54

Table 40: Cider, Latin America, volume by distribution channel (liters, million), 2007?08 54

Table 41: Cider, Latin America, expenditure per capita ($), 2003?08 56

Table 42: Cider, Latin America, forecast expenditure per capita ($), 2008?13 56

Table 43: Cider, Latin America, consumption per capita (liters), 2003?08 57

Table 44: Cider, Latin America, forecast consumption per capita (liters), 2008?13 57

Table 45: FABs, Latin America, value by segment ($m), 2003?08 58

Table 46: FABs, Latin America, value forecast by segment ($m), 2008?13 59

Table 47: FABs, Latin America, volume by segment (liters, million), 2003?08 61

Table 48: FABs, Latin America, volume forecast by segment (liters, million), 2008?13 62

Table 49: FABs, Latin America, company share by volume (%), 2007?08 64

Table 50: FABs, Latin America, volume by company (liters, million), 2007?08 65

Table 51: FABs, Latin America, distribution channels by volume (%), 2007?08 67

Table 52: FABs, Latin America, volume by distribution channel (liters, million), 2007?08 67

Table 53: FABs, Latin America, expenditure per capita ($), 2003?08 69

Table 54: FABs, Latin America, forecast expenditure per capita ($), 2008?13 69

Table 55: FABs, Latin America, consumption per capita (liters), 2003?08 70

Table 56: FABs, Latin America, forecast consumption per capita (liters), 2008?13 70

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