Marktanalyse - Beer, Cider and FABs in Eastern Europe to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on three categories: beer, cider and FABs .

*Market, category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs . market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs . in Eastern Europe increased at a compound annual growth rate of 6.7% between 2003 and 2008.

The beer category led the beer, cider and FABs .market in Eastern Europe, accounting for a share of 94.9%.

The leading players in the Eastern European beer, cider and FABs .market include Carlsberg A/S, SABMiller and Anheuser-Busch InBev.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs .market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: beer, cider and FABs 2

Summary category level: beer 3

Summary category level: cider 4

Summary category level: FABs 5

Chapter 2 Introduction 6

What is this report about? 6

How to use this report 6

Market definition 7

Chapter 3 Overview 16

Value Analysis 16

Volume Analysis 18

Chapter 4 Eastern Europe Beer, Cider and FABs - Market Overview 20

Value analysis (US Dollar), 2003?08 20

Value analysis (US Dollar), 2008?13 21

Volume analysis, 2003?08 23

Volume analysis, 2008?13 24

Company share analysis 26

Distribution analysis 29

Expenditure and consumption per capita 31

Chapter 5 Leading Company Profiles 33

Carlsberg A/S 33

SABMiller 35

Chapter 6 Category Analysis: Beer 37

Value analysis (US Dollar), 2003?08 37

Value analysis (US Dollar), 2008?13 38

Volume analysis, 2003?08 40

Volume analysis, 2008?13 41

Company share analysis 43

Distribution analysis 46

Expenditure and consumption per capita 48

Chapter 7 Category Analysis: Cider 50

Value analysis (US Dollar), 2003?08 50

Value analysis (US Dollar), 2008?13 51

Volume analysis, 2003?08 52

Volume analysis, 2008?13 53

Company share analysis 54

Distribution analysis 57

Expenditure and consumption per capita 59

Chapter 8 Category Analysis: FABs 61

Value analysis (US Dollar), 2003?08 61

Value analysis (US Dollar), 2008?13 62

Volume analysis, 2003?08 64

Volume analysis, 2008?13 65

Company share analysis 67

Distribution analysis 70

Expenditure and consumption per capita 72

Chapter 9 Research Methodology 74

Methodology overview 74

Secondary research 75

Market modeling 76

Creating an initial data model 76

Revising the initial data model 76

Creating a final estimate 77

Creating demographic value splits 77

Primary research 77

Data finalization 78

Ongoing research 78

Chapter 10 APPENDIX 79

Future readings 79

How to contact experts in your industry 79

Disclaimer 79



LIST OF FIGURES

Figure 1: Beer, cider and FABs, Eastern Europe, value by category ($m), 2003?13 22

Figure 2: Beer, cider and FABs, Eastern Europe, category growth comparison, by value, 2003?13 22

Figure 3: Beer, cider and FABs, Eastern Europe, volume by category (liters, million), 2003?13 25

Figure 4: Beer, cider and FABs, Eastern Europe, category growth comparison, by volume, 2003?13 25

Figure 5: Beer, cider and FABs, Eastern Europe, company share (top five companies) by volume (%), 2007?08 28

Figure 6: Beer, cider and FABs, Eastern Europe, distribution channels by volume (%), 2007?08 30

Figure 7: Beer, Eastern Europe, value by segment ($m), 2003?13 39

Figure 8: Beer, Eastern Europe, category growth comparison, by value, 2003?13 39

Figure 9: Beer, Eastern Europe, volume by segment (liters, million), 2003?13 42

Figure 10: Beer, Eastern Europe, category growth comparison, by volume, 2003?13 42

Figure 11: Beer, Eastern Europe, company share (top five companies) by volume (%), 2007?08 45

Figure 12: Beer, Eastern Europe, distribution channels by volume (%), 2007?08 47

Figure 13: Cider, Eastern Europe, value ($m), 2003?13 51

Figure 14: Cider, Eastern Europe, volume (liters, million), 2003?13 53

Figure 15: Cider, Eastern Europe, company share by volume (%), 2007?08 56

Figure 16: Cider, Eastern Europe, distribution channels by volume (%), 2007?08 58

Figure 17: FABs, Eastern Europe, value by segment ($m), 2003?13 63

Figure 18: FABs, Eastern Europe, category growth comparison, by value, 2003?13 63

Figure 19: FABs, Eastern Europe, volume by segment (liters, million), 2003?13 66

Figure 20: FABs, Eastern Europe, category growth comparison, by volume, 2003?13 66

Figure 21: FABs, Eastern Europe, company share (top five companies) by volume (%), 2007?08 69

Figure 22: FABs, Eastern Europe, distribution channels by volume (%), 2007?08 71

Figure 23: Annual data review process 75



LIST OF TABLES

Table 1: Beer, cider and FABs category definitions 8

Table 2: Beer, cider and FABs distribution channels 9

Table 3: Eastern Europe beer, cider and FABs value (country-wise), 2003?08 ($m) 16

Table 4: Eastern Europe beer, cider and FABs value (country-wise) forecast, 2008?13 ($m) 17

Table 5: Eastern Europe beer, cider and FABs volume (country-wise), 2003?08 (liters, million) 18

Table 6: Eastern Europe beer, cider and FABs volume (country-wise) forecast, 2008?13 (liters, million) 19

Table 7: Beer, cider and FABs, Eastern Europe, value by category ($m), 2003?08 20

Table 8: Beer, cider and FABs, Eastern Europe, value forecast by category ($m), 2008?13 21

Table 9: Beer, cider and FABs, Eastern Europe, volume by category (liters, million), 2003?08 23

Table 10: Beer, cider and FABs, Eastern Europe, volume forecast by category (liters, million), 2008?13 24

Table 11: Beer, cider and FABs, Eastern Europe, company share (top 20 companies) by volume (%), 2007?08 26

Table 12: Beer, cider and FABs, Eastern Europe, volume by company (liters, million), 2007?08 27

Table 13: Beer, cider and FABs, Eastern Europe, distribution channels by volume (%), 2007?08 29

Table 14: Beer, cider and FABs, Eastern Europe, volume by distribution channel (liters, million), 2007?08 29

Table 15: Beer, cider and FABs, Eastern Europe, expenditure per capita ($), 2003?08 31

Table 16: Beer, cider and FABs, Eastern Europe, forecast expenditure per capita ($), 2008?13 31

Table 17: Beer, cider and FABs, Eastern Europe, consumption per capita (liters), 2003?08 32

Table 18: Beer, cider and FABs, Eastern Europe, forecast consumption per capita (liters), 2008?13 32

Table 19: Carlsberg A/S key facts 33

Table 20: SABMiller key facts 35

Table 21: Beer, Eastern Europe, value by segment ($m), 2003?08 37

Table 22: Beer, Eastern Europe, value forecast by segment ($m), 2008?13 38

Table 23: Beer, Eastern Europe, volume by segment (liters, million), 2003?08 40

Table 24: Beer, Eastern Europe, volume forecast by segment (liters, million), 2008?13 41

Table 25: Beer, Eastern Europe, company share (top 20 companies) by volume (%), 2007?08 43

Table 26: Beer, Eastern Europe, volume by company (liters, million), 2007?08 44

Table 27: Beer, Eastern Europe, distribution channels by volume (%), 2007?08 46

Table 28: Beer, Eastern Europe, volume by distribution channel (liters, million), 2007?08 46

Table 29: Beer, Eastern Europe, expenditure per capita ($), 2003?08 48

Table 30: Beer, Eastern Europe, forecast expenditure per capita ($), 2008?13 48

Table 31: Beer, Eastern Europe, consumption per capita (liters), 2003?08 49

Table 32: Beer, Eastern Europe, forecast consumption per capita (liters), 2008?13 49

Table 33: Cider, Eastern Europe, value ($m), 2003?08 50

Table 34: Cider, Eastern Europe, value forecast ($m), 2008?13 51

Table 35: Cider, Eastern Europe, volume (liters, million), 2003?08 52

Table 36: Cider, Eastern Europe, volume forecast (liters, million), 2008?13 53

Table 37: Cider, Eastern Europe, company share by volume (%), 2007?08 54

Table 38: Cider, Eastern Europe, volume by company (liters, million), 2007?08 55

Table 39: Cider, Eastern Europe, distribution channels by volume (%), 2007?08 57

Table 40: Cider, Eastern Europe, volume by distribution channel (liters, million), 2007?08 57

Table 41: Cider, Eastern Europe, expenditure per capita ($), 2003?08 59

Table 42: Cider, Eastern Europe, forecast expenditure per capita ($), 2008?13 59

Table 43: Cider, Eastern Europe, consumption per capita (liters), 2003?08 60

Table 44: Cider, Eastern Europe, forecast consumption per capita (liters), 2008?13 60

Table 45: FABs, Eastern Europe, value by segment ($m), 2003?08 61

Table 46: FABs, Eastern Europe, value forecast by segment ($m), 2008?13 62

Table 47: FABs, Eastern Europe, volume by segment (liters, million), 2003?08 64

Table 48: FABs, Eastern Europe, volume forecast by segment (liters, million), 2008?13 65

Table 49: FABs, Eastern Europe, company share (top 20 companies) by volume (%), 2007?08 67

Table 50: FABs, Eastern Europe, volume by company (liters, million), 2007?08 68

Table 51: FABs, Eastern Europe, distribution channels by volume (%), 2007?08 70

Table 52: FABs, Eastern Europe, volume by distribution channel (liters, million), 2007?08 70

Table 53: FABs, Eastern Europe, expenditure per capita ($), 2003?08 72

Table 54: FABs, Eastern Europe, forecast expenditure per capita ($), 2008?13 72

Table 55: FABs, Eastern Europe, consumption per capita (liters), 2003?08 73

Table 56: FABs, Eastern Europe, forecast consumption per capita (liters), 2008?13 73

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