Studie - Retail Banking Competitor Tracker - January 2010

Introduction

Datamonitor's Retail Banking Competitor Tracker is a monthly product providing updates on key events relating to major players in retail banking across the globe. Covering major developments such as M&A activity, market entries and withdrawals, partnerships, product innovation, and customer targeting, the Retail Banking Competitor Tracker provides succinct summaries of key stories.

Scope

*Information on new product developments, mergers and acquisitions, distribution and partnerships.

*Insight on how the major retail banks are adapting to the ever changing economic climate.

Highlights

First Direct targets account switchers with new branding and switching campaign

SNS Bank offers augmented-reality branch/ATM location services

Asian heavyweights continue to focus on high-growth Vietnam

Reasons to Purchase

*Provides a definitive source of information on all your competitors' key strategies.

*Offers insight into how the competitive landscape is evolving through M&A activities, partnerships and organic growth.

*Detailed insight into new product developments within retail banking.

Overview 1

Catalyst 1

Summary 1

Methodology 1

Table of Contents 2

Introduction 3

This tracker provides both one-month and 12-month views of developments 3

Each month Datamonitor tracks the most relevant announcements from 100 competitors 3

Datamonitor's Retail Banking Team provides analysis of the key developments at both the one-month and 12-month level 4

A fully searchable database of the past two years of developments is also delivered alongside the report 4

Key Trends and Developments in January 5

First Direct targets account switchers with new branding and switching campaign 5

SNS Bank offers augmented-reality branch/ATM location services 5

Asian heavyweights continue to focus on high-growth Vietnam 7

The start of the New Year brought a slow down in news announcements 8

A more detailed analysis of the types of stories shows that the split has stayed relatively constant over time 8

ProductS, Services and Innovation 10

Bank of New Zealand 10

New Zealand: Bank of New Zealand waives personal deposit fees 10

DBS Group 10

Singapore: DBS offers internet banking 'money safe' guarantee 10

HBOS 10

UK: Halifax and Bank of Scotland announce offer for current account customers 10

HSBC 11

UK: First Direct launches a new online brand campaign 11

UK: First Direct offers £200 to switch current accounts 11

Maybank 11

Malaysia: Maybank introduces two new mortgage packages 11

Northern Rock 12

UK: Northern Rock introduces a range of 'Everyday' mortgages 12

SNS Bank 12

Netherlands: SNS Bank offers Layar services 12

St.George Bank 13

Australia: St.George Bank introduces free home loan calculator application for home buyers 13

State Bank of India 13

India: State Bank of India announces mobile banking on low-end handsets 13

Yorkshire Building Society 14

UK: Yorkshire Building Society offers a new mortgage product for the first time buyer 14

M&A, Partnerships and Organic Growth 15

Abbey 15

UK: Santander rebrands Abbey and Bradford & Bingley branches 15

Banco Sabadell 15

US: Banco Sabadell buys Mellon United National Bank 15

Bradesco 15

Brazil: Bradesco signs acquisition agreement with Ibi Services México 15

DBS Group 16

Singapore: DBS announces new branch office in Vietnam 16

Industrial and Commercial Bank of China 16

Singapore: Industrial and Commercial Bank of China sets up a new branch in Vietnam 16

Itaú 16

South America: Itaú announces acquisition deal with Allianz South America 16

Northern Rock 16

UK: Northern Rock restructuring creates a new savings and mortgage bank 16

State Bank of India 17

India: State Bank of India plans further expansion 17

Sumitomo Mitsui Banking Corporation 17

Hong Kong: Sumitomo Mitsui Banking announces equity investment in Bank of East Asia 17

Appendix 19

Methodology 19

Ask the analyst 19

Datamonitor consulting 19

Disclaimer 19

List of Tables

Table 1: The 100 companies and subsidiaries covered by Datamonitor's Retail Banking Competitor Tracker 3

List of Figures

Figure 1: Bankinter and SNS' augmented reality applications enable customers to find branches and ATMs using new generation mobile phones such as Apple's iPhone 6

Figure 2: The ING 'Wegwijzer' application is designed for use on the open-source Android mobile phone operating system 7

Figure 3: The total number of stories dropped off in the first month of the New Year 8

Figure 4: The breakdown of news types followed the same trend as in previous months 9

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