Marktanalyse - Starbucks Corp in Consumer Foodservice (World)

Starbucks has firmly returned to positive growth, with a strong performance in 2010 that continued through 2011, driven by a return to its focus on the customer experience and increased efforts to improve customer loyalty. The company now has ambitious growth plans, aiming to establish itself as a global consumer goods brand that covers consumer foodservice as well as grocery channels, with the ultimate aim to reach consumers 'wherever and whenever they want great coffee”.

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Euromonitor International’s Starbucks Corp in Consumer Foodservice (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Foodservice industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Starbucks Corp in Consumer Foodservice (World)

Euromonitor International

January 2012

Scope of the Report

Key Findings

Competitive Positioning

Market Assessment

Category and Geographic Opportunities

Brand Strategy

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