Marktanalyse - Music and Video Sales via Key Retail Formats in Romania to 2013

Introduction

Datamonitor's 'Music and Video Sales via Key Retail Formats in Romania to 2013' databook provides market value data for two key market segments and eight key retail distribution channels. It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.

Scope

*Music and Video retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013.

*Market value of categories which include music and video

*Current and forecast analysis of sales via major retail channels in the music and video industry as well as its sub-categories

Highlights

Music and Video retail sales in Romania increased at a compound annual growth rate of 9.4% between 2003 and 2008.

Video sales led the Music and Video market with a share of 57.5% in 2008. Music, Video, Books and Stationery Retailers were the leading retail format for video in 2008.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales

*Develop business strategies by understanding the quantitative trends within the music and video market in Romania

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS

DATAMONITOR VIEW 1

Catalyst 1

Summary 1

Methodology 1

MUSIC AND VIDEO RETAIL SALES OVERVIEW 6

Music and video retail market definition 6

Music and video sales overview 7

Music and video retail sales value, 2003—08 8

Music and video retail sales value, 2008—13 9

MUSIC AND VIDEO MARKET SEGMENTATION 10

Market sales analysis by category, 2003—08 10

Market sales analysis by category, 2008—13 12

MUSIC AND VIDEO SALES ANALYSIS BY KEY RETAIL FORMATS 14

Retail format definitions 14

Music and video sales analysis by key retail formats, overview 17

Music and video sales analysis by key retail formats actuals, 2003—08 18

Music and video sales analysis by key retail formats forecast, 2008—13 19

MUSIC SALES ANALYSIS BY KEY RETAIL FORMATS 20

Music sales analysis by key retail formats, overview 20

Music sales analysis by key retail formats actuals, 2003—08 21

Music sales analysis by key retail formats forecast, 2008—13 22

VIDEO SALES ANALYSIS BY KEY RETAIL FORMATS 23

Video sales analysis by key retail formats, overview 23

Video sales analysis by key retail formats actuals, 2003—08 24

Video sales analysis by key retail formats forecast, 2008—13 25

MUSIC AND VIDEO RETAIL SALES — COUNTRY COMPARISON 26

Music and video retail sales value of top five countries, 2003—13 26

APPENDIX 28

Methodology 28

Related research 29

Datamonitor consulting 29

Disclaimer 29





LIST OF FIGURES

Figure 1: Sales of music and video in Romania value ($m), 2003—13 7

Figure 2: Sales of music and video in Romania, value ($m), 2003—08 8

Figure 3: Forecast sales of music and video in Romania, value ($m), 2008—13 9

Figure 4: Sales of music and video in Romania, value break down by category ($m and growth %), 2003—08 10

Figure 5: Sales of music and video in Romania, value break down by category (%), 2008 11

Figure 6: Forecast sales of music and video in Romania, value break down by category ($m and growth %), 2008—13 12

Figure 7: Sales of music and video in Romania, value break down by category (%), 2013 13

Figure 8: Music and video, Romania, revenue split by key retail formats (%), 2008 17

Figure 9: Music, Romania, revenue split by key retail formats (%), 2008 20

Figure 10: Video, Romania, revenue split by key retail formats (%), 2008 23

Figure 11: Music and video, growth comparison (value $m), top five countries 26





LIST OF TABLES

Table 1: Music and video retail market definition 6

Table 2: Sales of music and video in Romania, value ($m), 2003—13 7

Table 3: Sales of music and video in Romania, value ($m and RONm), 2003—08 8

Table 4: Forecast sales of music and video in Romania, value ($m and RONm), 2008—13 9

Table 5: Sales of music and video in Romania, value break down by category ($m), 2003—08 10

Table 6: Forecast sales of music and video in Romania, value break down by category ($m), 2008—13 12

Table 7: (Part 1) Retail format definitions 14

Table 8: (Part 2) Retail format definitions 15

Table 9: (Part 3) Retail format definitions 16

Table 10: Music and video, Romania, revenues split by key retail formats ($m), 2003—08 18

Table 11: Music and video forecast, Romania, revenues split by key retail formats ($m), 2008—13 19

Table 12: Music, Romania, revenues split by key retail formats ($m), 2003—08 21

Table 13: Music forecast, Romania, revenues split by key retail formats ($m), 2008—13 22

Table 14: Video, Romania, revenues split by key retail formats ($m), 2003—08 24

Table 15: Video forecast, Romania, revenues split by key retail formats ($m), 2008—13 25

Table 16: Global music and video market split (value $m), top five countries 27

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