Marktanalyse - Profit Foodservice in Italy

Datamonitor's Profit Foodservice in Italy industry profile is an essential resource for top-level data and analysis covering the Profit Foodservice industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Profit Foodservice in Italy’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Profit Foodservice in Italy

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

Foodservice is defined as the sale of food and drinks for immediate consumption either on the premises from which they were bought, or in designated eating areas shared with other foodservice operators, or in the case of takeaways transactions, freshly prepared food for immediate consumption.. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). Various channels have been grouped together in what is called the 'Profit sector' - this sector is characterised by the fact that no subsidy is paid (either directly or indirectly) to anyone participating in the foodservice transaction.. That is that neither the consumer nor the foodservice operator receives any subsidy. This includes the following channels - cafes, pubs & bars, nightclubs, full service restaurants, quick service restaurants, takeaways, hotels and lodging, street & mobile vendors, retail locations, leisure locations, on-board locations.. All sector values are given in Operator Buying Prices, that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels.. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the sector in terms of the amount of money for which food and drinks manufacturers are competing. Sector volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food, or drink, or both.. As such, if several people visit one location at once and there is only one bill (e.g. a group dining in a restaurant), the number of transactions is counted as being one for each person in the group. Multiple purchases made during the same visit (e.g. a person buys several drinks bought over a period of time in a bar) are counted as one transaction.. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The sector consists of the total revenues generated by cafés, pubs, clubs, nightclubs, restaurants, takeaways, hotels & lodgings, street & mobile vendors, retail vendors, leisure vendors and on-board vendors - defined as food sold on board air, rail, sea or coach traveling vehicles. All currency conversions were carried out at constant 2008 average exchange rates. For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 7

Market definition 7

Research highlights 8

Market analysis 9

MARKET VALUE 10

MARKET VOLUME 11

MARKET SEGMENTATION I 12

MARKET SEGMENTATION II 13

FIVE FORCES ANALYSIS 14

Summary 14

Buyer power 16

Supplier power 17

New entrants 18

Substitutes 19

Rivalry 20

LEADING COMPANIES 21

McDonald's Corporation 21

Yum! Brands Inc 24

Burger King Corporation 28

MARKET FORECASTS 31

Market value forecast 31

Market volume forecast 32

MACROECONOMIC INDICATORS 33



APPENDIX 35

Methodology 35

Industry associations 36

Related Datamonitor research 36

Disclaimer 37

ABOUT DATAMONITOR 38

Premium Reports 38

Summary Reports 38

Datamonitor consulting 38



LIST OF TABLES

Table 1: Italy profit foodservice sector value: $ million, 2005—09 10

Table 2: Italy profit foodservice sector volume: million transactions, 2005—09 11

Table 3: Italy profit foodservice sector segmentation I:% share, by value, 2009 12

Table 4: Italy profit foodservice sector segmentation II: % share, by value, 2009 13

Table 5: McDonald's Corporation: key facts 21

Table 6: McDonald's Corporation: key financials ($) 22

Table 7: McDonald's Corporation: key financial ratios 22

Table 8: Yum! Brands Inc: key facts 24

Table 9: Yum! Brands Inc: key financials ($) 26

Table 10: Yum! Brands Inc: key financial ratios 26

Table 11: Burger King Corporation: key facts 28

Table 12: Burger King Corporation: key financials ($) 29

Table 13: Burger King Corporation: key financial ratios 29

Table 14: Italy profit foodservice sector value forecast: $ million, 2009—14 31

Table 15: Italy profit foodservice sector volume forecast: million transactions, 2009—14 32

Table 16: Italy size of population (million), 2005—09 33

Table 17: Italy gdp (constant 2000 prices, $ billion), 2005—09 33

Table 18: Italy gdp (current prices, $ billion), 2005—09 33

Table 19: Italy inflation, 2005—09 34

Table 20: Italy consumer price index (absolute), 2005—09 34

Table 21: Italy exchange rate, 2005—09 34



LIST OF FIGURES

Figure 1: Italy profit foodservice sector value: $ million, 2005—09 10

Figure 2: Italy profit foodservice sector volume: million transactions, 2005—09 11

Figure 3: Italy profit foodservice sector segmentation I:% share, by value, 2009 12

Figure 4: Italy profit foodservice sector segmentation II: % share, by value, 2009 13

Figure 5: Forces driving competition in the profit foodservice sector in Italy, 2009 14

Figure 6: Drivers of buyer power in the profit foodservice sector in Italy, 2009 16

Figure 7: Drivers of supplier power in the profit foodservice sector in Italy, 2009 17

Figure 8: Factors influencing the likelihood of new entrants in the profit foodservice sector in Italy, 2009 18

Figure 9: Factors influencing the threat of substitutes in the profit foodservice sector in Italy, 2009 19

Figure 10: Drivers of degree of rivalry in the profit foodservice sector in Italy, 2009 20

Figure 11: McDonald's Corporation: revenues & profitability 23

Figure 12: McDonald's Corporation: assets & liabilities 23

Figure 13: Yum! Brands Inc: revenues & profitability 27

Figure 14: Yum! Brands Inc: assets & liabilities 27

Figure 15: Burger King Corporation: revenues & profitability 30

Figure 16: Burger King Corporation: assets & liabilities 30

Figure 17: Italy profit foodservice sector value forecast: $ million, 2009—14 31

Figure 18: Italy profit foodservice sector volume forecast: million transactions, 2009—14 32

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