Preispolitik

Rising Prices And An Economic Downturn: What Will Consumers Do Next?

Introduction

This presentation explores the impact of rising prices, the economic downturn and equally important prevailing consumer trends in Australia, the UK and the US.

Scope

*A conference presentation given by Datamonitor's New Consumer Insight (NCI) team in September 2008.

*This presentation combines consumer trend analysis with market observations.

Highlights

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Trends in Pharmaceutical Portfolio Management - Strategies to maintain profitability despite adversity

Introduction

With growing competition, Pharma companies are under increased pressure to deliver additional value for key stakeholders through their portfolios. Companies with comprehensive portfolios offering more to physicians, patients, payers and pharmacists will have the competitive edge.

Scope

*An overview of the current trends in pharmaceutical portfolio management

*Analysis of the ways ... mehr

Trends in Pharmaceutical Portfolio Management - Strategies to maintain profitability despite adversity

Introduction

With growing competition, Pharma companies are under increased pressure to deliver additional value for key stakeholders through their portfolios. Companies with comprehensive portfolios offering more to physicians, patients, payers and pharmacists will have the competitive edge.

Scope

*An overview of the current trends in pharmaceutical portfolio management

*Analysis of the ways ... mehr

Cult of the Celebrity - Exploring the implications for effective consumer packaged goods branding

Introduction

The 'Cult of Celebrity' has reached a crossroads over-exposed celebrities have saturated the market and aging populations mean that the growth audience is shrinking. Celebrities can still be highly effective within a marketing context, but new tactics are required to avoid the pitfalls associated with celebrity-backed campaigns or celebrity-branded consumer packaged goods (CPGs).

Scope

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