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Marktanalyse - Prescription Pharmaceutical Market Sales Overview – Analysis of prescription pharmaceutical sales across 12 major markets

Datamonitor

Datamonitor

12 / 2010
302 Seiten
Typ: Marktanalyse
Sprache: Englisch
Regionen: Europa, Asien / Pazifik, Mittlerer Osten / Afrika, Nordamerika / USA, Australien, Mittel- / Südamerika
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Introduction

Prescription pharmaceutical sales in the world’s major markets (US, France, Germany, Italy, Spain, the UK, Japan, Australia, Brazil, Russia, China and India) totaled $555bn in 2009, having grown by 6.3% during 2008—09, and at a compound annual growth rate (CAGR) of 5.6% between 2005 and 2009.
Features and benefits

* Analyzes the size and growth (in terms of volume and value) of the 12 major prescription pharmaceutical markets* Examines the prescription pharmaceutical sales growth trends across the various different therapy areas* Assesses the leading prescription pharmaceutical brands across the each of the 12 major pharma markets* Profiles the leading multinational and domestic pharma companies operating in each of the 12 major pharma markets.
Highlights

The US prescription pharmaceutical market generated half (50.3%) of the sales of the 12 markets analyzed, with $279bn in 2009, with sales having grown by 5.0% (CAGR, 2005—09) and 5.5% (2008—09). However, future sales growth will be shaped by three key events: the US economic downturn, healthcare reform and the patent cliff.The five major European markets (UK, Germany, France, Italy and Spain) generated sales of $143bn in 2009. However, ongoing austerity measures targeted at reducing healthcare expenditure, through driving up generic penetration as well as price cuts (on branded and generic drugs) will dampen growth going forward.Growth in the emerging markets is driven by their rapidly growing economies and populations; expansion of healthcare systems and health insurance policies, increasing access to drugs; and the emergence of middle classes with disposable incomes, who are more likely to spend money on branded generics and branded pharmaceuticals.
Your key questions answered

* Evaluate the evolving prescription pharmaceutical landscape and how this is set to impact Pharma out to 2015* Quantify the size and growth of the 12 major pharmaceutical markets, analyzing key therapy areas, brands and companies* Assess drivers and resistors of the prescription pharmaceutical market
Executive Summary

Introduction

Strategic scoping and focus

12 Major markets — Key Findings

Pharmaceutical market size

Leading therapy areas

Leading prescription pharmaceutical brands

Leading pharmaceutical companies

Related reports

4. 12 MAJOR MARKETS — PRESCRIPTION PHARMACEUTICAL SALES ANALYSIS

12 Major markets — Key Findings

Pharmaceutical market size

Leading therapy areas

Leading prescription pharmaceutical brands

Leading pharmaceutical companies

12 Major markets — Pharmaceutical market size

The US pharmaceutical market while the largest will decline through 2015

Cost-containment policies throughout Europe translate in modest growth

Brand loyal Japan aims to boost its generics industry

Australia’s small pharmaceutical market is also undertaking cost-cutting measures

The emerging markets showed the fastest growth rates

Global forecast sales for the top 50 pharma companies

12 Major markets — Leading therapy areas

The CNS and cardiovascular markets will experience sales declines out to 2015 due to increasing generic competition

Metabolic, oncology and oncology markets driven by biologic sales growth

Chinese medicines are the fastest growing drug group

12 Major markets — Leading pharmaceutical brands

Lipitor is to experience a dramatic loss in sales due to its looming patent expiry

Plavix is the industry-leading antithrombotic and is supported by a wealth of post-launch data

Nexium growth is attributed to its gold standard status and extensive patient switching, but sales are forecast to decline

12 Major markets — Leading pharmaceutical companies

Pfizer

Merck & Co.

AstraZeneca

GlaxoSmithKline

Novartis

Sanofi-Aventis

Roche

Johnson & Johnson

Eli Lilly

Takeda

3. US — PRESCRIPTION PHARMACEUTICAL SALES ANALYSIS

US — Key findings

Pharmaceutical market size

Leading therapy areas

Leading prescription pharmaceutical brands

Leading pharmaceutical companies

US — Pharmaceutical market size

US — Leading therapy areas

Metabolic drugs exhibited the strongest sales growth during 2005—09

Central nervous system drugs hold the largest value share of the US market

Cardiovascular drugs saw declining sales

Leading therapy areas out to 2015 (for the top 50 pharma companies)

US — Leading pharmaceutical brands

Lipitor has suffered sales erosion die to availability of other generic statins

Nexium growth is attributed to its gold standard status and extensive patient switching, but sales are forecast to decline

Plavix is the industry-leading antithrombotic and is supported by a wealth of post-launch data

US — Leading pharmaceutical companies

The top 10 pharmaceutical companies in the US

Forecast sales for the top 10 pharmaceutical companies in 2015

The top 10 US-based pharmaceutical companies

Pfizer

Merck & Co.

Johnson & Johnson

4. JAPAN — PRESCRIPTION PHARMACEUTICAL SALES ANALYSIS

Japan — Key findings

Pharmaceutical market size

Leading therapy areas

Leading prescription pharmaceutical brands

Leading pharmaceutical companies

Japan — Pharmaceutical market size

Japan — Leading therapy areas

Cardiovascular drugs hold the largest value share of the Japanese market

Immunology and inflammation drugs have exhibited the fastest annual growth following approval of biologic drugs

Oncology drugs will drive market growth out to 2015

The musculoskeletal market is contracting due to intensifying generic competition

Leading therapy areas out to 2015 (for the top 50 pharma companies)

Japan — Leading prescription pharmaceutical brands

Blopress is the highest selling brand in Japan but its position may be in jeopardy from 2012 onwards

Diovan has been growing strongly thanks to numerous indication approvals

Lipitor maintains growth despite the availability of cheaper generic statins

Japan — Leading pharmaceutical companies

Roche and Eisai have experienced particularly strong growth in Japan

Leading companies out to 2015

The leading domestic companies are exhibiting modest growth rates

5. FRANCE — PRESCRIPTION PHARMACEUTICAL SALES ANALYSIS

France — Key findings

Pharmaceutical market size

Leading therapy areas

Leading pharmaceutical brands

Leading pharmaceutical companies

France — Pharmaceutical market size

France — Leading therapy areas

Central nervous system was the largest therapy area in terms of sales

Oncology drugs have shown the fastest growth rates

Gastroenterology drugs have shown the sharpest decline in growth rates

France — Leading pharmaceutical brands

Plavix is the top-selling pharmaceutical brand, although its position will be jeopardized due to intensifying generic competition

Lipitor will see a sharp decline in sales following the imminent patent expiry in 2011

Avastin’s impressive growth rates are set to continue in the future

France — Leading pharmaceutical companies

Sanofi-Aventis is the largest pharmaceutical company in France

Mylan is the largest generics company in France

The top 10 France-based pharmaceutical companies

6. GERMANY — PRESCRIPTION PHARMACEUTICAL SALES ANALYSIS

Germany — Key findings

Pharmaceutical market size

Leading therapy areas

Leading pharmaceutical brands

Leading pharmaceutical companies

Germany — Pharmaceutical market size

Germany — Leading therapy areas

CNS drugs held the largest share of the German market value

Immunology and inflammation drugs showed the fastest sales growth between 2008 and 2009

Oncology drugs exhibited the strongest sales over 2005—09

Gastroenterology market is contracting due to significant generic competition

Germany — Leading pharmaceutical brands

Humira’s leading position is likely to be maintained in the future

Despite patent expiry in 2010, Enbrel’s growth is set to continue

Herceptin’s strong sales growth is attributed to superior efficacy and unbeatable gold-standard status

Germany — Leading pharmaceutical companies

Most of the top 10 companies have exhibited near-flat growth rates, with the notable exception of Novartis and Roche

The leading domestic companies are largely generics or parallel importers

7. ITALY — PRESCRIPTION PHARMACEUTICAL SALES ANALYSIS

Italy — Key findings

Pharmaceutical market size

Leading therapy areas

Leading prescription pharmaceutical brands

Leading pharmaceutical companies

Italy — Pharmaceutical market size

Italy — Leading therapy areas

Cardiovascular drugs collectively hold the largest market share but have exhibited flat sales growth

Musculoskeletal drugs exhibited the fastest sales and volume growth due to rapid uptake of a new first-in-class drug

Gastroenterology market is contracting due to intensifying generic competition

Italy — Leading pharmaceutical brands

Lipitor is the top selling brand and is set to maintain its position in Italy due to strong brand loyalty

Herceptin’s strong sales growth is attributed to superior efficacy and unbeatable gold standard status

Eprex has exhibited solid growth although its future position remains uncertain due to fierce competition

Italy — Leading pharmaceutical companies

The leading international companies hold the lion’s share of the Italian pharmaceutical market

The leading domestic companies are exhibiting faster growth rates

8. SPAIN — PRESCRIPTION PHARMACEUTICAL SALES ANALYSIS

Spain — key findings

Pharmaceutical market size

Leading therapy areas

Leading pharmaceutical brands

Leading pharmaceutical companies

Spain — pharmaceutical market size

Spain — leading therapy areas

CNS was the largest therapy area in terms of sales The CNS market was the largest therapy area in Spain, generating $4.2bn in sales during 2009, with a sales CAGR of 6.6% from 2005 to 2009, and an annual growth rate of 4.2% (2008—09) (MIDAS sales data, IMS Health, March 2010). This is largely attributed to brands such as Risperdal (risperidone, Johnson & Johnson), Zyprexa (olanzapine, Eli Lilly), and Lyrica (pregabalin, Pfizer), with all three drugs featured among the 20 top selling pharmaceutical brands in Spain.

The musculoskeletal market is being driven by rapid uptake of osteoporosis treatments

The immunology and inflammation market is being driven by several innovative drugs

The gastroenterology market is contracting due to intensifying generic competition

Spain — leading pharmaceutical brands

Lipitor is the top selling brand but its looming patent expiry may jeopardize its leading position

Plavix is starting to face considerable generic competition in Spain

Humira’s strong position is likely to be maintained in the future

Spain — leading pharmaceutical companies

Pfizer was the largest pharmaceutical company in Spain

Roche's sales have been driven by the rapid uptake of monoclonal antibodies

The top 10 Spain-based pharmaceutical companies

9. UK — PRESCRIPTION PHARMACEUTICAL SALES ANALYSISUK — KEY FINDINGS

[Missing title]

Pharmaceutical market size

Leading therapy areas

Leading prescription pharmaceutical brands

Leading pharmaceutical companies

UK — Pharmaceutical market size

UK — Leading therapy areas

Central nervous system drugs hold the largest share of the UK market value

Oncology drugs exhibited the strongest sales during 2005—09

Immunology and inflammation drugs showed the fastest sales growth between 2008 and 2009

Gastroenterology and cardiovascular drugs saw declining sales

UK — Leading pharmaceutical brands

Leading brand Seretide may face competition from faster-growing Symbicort

Lipitor has begun to suffer from sales erosion from other generic statins

Enbrel’s solid growth is attributed to its superior efficacy and having secured approval for multiple indications

UK — Leading pharmaceutical companies

The top 10 companies struggle to maintain growth momentum

The leading domestic companies experience impressive growth

10. AUSTRALIA — PRESCRIPTION PHARMACEUTICAL SALES ANALYSIS

Australia — Key findings

Pharmaceutical market size

Leading therapy areas

Leading prescription pharmaceutical brands

Leading pharmaceutical companies

Australia — Pharmaceutical market size

Australia — Leading therapy areas

Cardiovascular drugs hold the largest share of the Australian market value

Central nervous system products hold the second-largest share of the Australian market value

Musculoskeletal drugs exhibited the strongest growth in sales in 2005—09 and 2008—09

The hematology class experienced the most rapid decline in growth

Australia — Leading pharmaceutical brands

Lipitor achieved by far the highest sales in Australia in 2009, but generics are expected in 2012

Crestor experiences a huge uptake in sales but may face price cuts and uncertain patent protection

Nexium’s sales are going strong despite its price being linked to generic omeprazole

Australia — Leading pharmaceutical companies

Leading international companies active in Australia account for 63% of the pharmaceutical market

Leading Australian companies only make up 7% of the Australian pharmaceutical market

11. BRAZIL — PRESCRIPTION PHARMACEUTICAL SALES ANALYSIS

Brazil — Key findings

Pharmaceutical market size

Leading therapy areas

Leading pharmaceutical brands

Leading pharmaceutical companies

Brazil — Pharmaceutical market size

Brazil — Leading therapy areas

Central nervous system was the largest therapy area in terms of sales

Musculoskeletal drugs have shown the fastest growth rates

Urology and metabolic have shown the slowest growth rates

Brazil — Leading pharmaceutical brands

Top-selling drug Dorflex sees its franchise extended with follow-up product

Cialis to maintain momentum thanks to lifecycle management strategy

Lipitor is expected to continue reaching high sales even after patent expiration

Brazil — Leading pharmaceutical companies

Sanofi-Aventis is now the leading pharma company in Brazil following its acquisition of Medley

Novartis’s Brazilian retail sales growth driven by its Diovan franchise

The leading domestic companies are exhibiting double-digit growth rates

12. RUSSIA — PRESCRIPTION PHARMACEUTICAL SALES ANALYSIS

Russia — Key findings

Pharmaceutical market size

Leading therapy areas

Leading pharmaceutical brands

Leading pharmaceutical companies

Russia — Pharmaceutical market size

Russia — Leading therapy areas

Central nervous system drugs hold the largest share of the Russian market value

Infectious disease drugs exhibited the strongest annual sales growth (2008—09)

Hematology drugs showed the fastest growth in terms of sales CAGR (2005—09)

Russia — Leading pharmaceutical brands

Velcade was the top selling brand in Russia

Octavi exhibited the strongest sales CAGR of the top 20 brands, but faces competition from its follow-on product

Glivec’s gold-standard position drives uptake

Russia — Leading pharmaceutical companies

The leading international companies offer both innovative therapies and generic products

Domestic companies offer largely generic and consumer healthcare products

13. INDIA — PRESCRIPTION PHARMACEUTICAL SALES ANALYSIS

India — Key findings

Pharmaceutical market size

Leading therapy areas

Leading prescription pharmaceutical brands

Leading pharmaceutical companies

India — Pharmaceutical market size

India — Leading therapy areas

Infectious diseases drugs hold the largest value share of the Indian market

Musculoskeletal drugs have exhibited the fastest annual growth

Uptake of oncology drugs is growing rapidly albeit from a very low base

India — Leading prescription pharmaceutical brands

Phensedyl cough and Corex dominated the respiratory market in India

Human Mixtard 30/70 has been growing strongly as diabetes rates increase

India — Leading pharmaceutical companies

Leading international companies in India

The leading domestic companies are exhibiting modest growth rates

14. CHINA — PRESCRIPTION PHARMACEUTICAL SALES ANALYSIS

China — Key findings

Pharmaceutical market size

Leading therapy areas

Leading prescription pharmaceutical brands

Leading pharmaceutical companies

China — Pharmaceutical market size

China — Leading therapy areas

Infectious diseases drugs hold the largest share of the Chinese market value

Traditional Chinese medicines (TCMs) exhibited the strongest sales during 2005—09

China — Leading pharmaceutical brands

Shu Xue Ning achieved by far the highest sales in China in 2009

Ke Lin Ao

Plavix — FDA ‘black box’ warning may influence its sales in China

China — Leading pharmaceutical companies

The leading international companies held almost 18% of Chinese value market in 2009

The leading domestic companies experienced impressive growth

Shandong Qilu Pharma

Jiangsu Yangzijiang Pharma

15. BIBLIOGRAPHY

[Missing title]

Publications and online articles

Datamonitor reports and products

US — Prescription pharmaceutical sales analysis

Publications and online articles

Datamonitor reports and products

Japan — Prescription pharmaceutical sales analysis

Publications and online articles

Datamonitor reports and products

France — Prescription pharmaceutical sales analysis

Publications and online articles

Datamonitor reports and products

Germany — Prescription pharmaceutical sales analysis

Publications and online articles

Datamonitor reports and products

Italy — Prescription pharmaceutical sales analysis

Publications and online articles

Datamonitor reports and products

Spain — Prescription pharmaceutical sales

Publications and online articles

Datamonitor reports and products

UK — Prescription pharmaceutical sales analysis

Publications and online articles

Datamonitor reports and products

Australia — Prescription pharmaceutical sales analysis

Publications and online articles

Brazil — Prescription pharmaceutical sales analysis

Publications and online articles

Russia — Prescription pharmaceutical sales analysis

Publications and online articles

Datamonitor reports and products

India — Prescription pharmaceutical sales analysis

Publications and online articles

Datamonitor reports and products

China — Prescription pharmaceutical sales analysis

Publications and online articles

Datamonitor reports and products

APPENDIX

Datamonitor prescription pharmaceutical definition and therapy area classification

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