Marktanalyse - Cough, Cold and Allergy (Hay Fever) Remedies in Hungary

In 2011, value sales of cough, cold and allergy remedies increased only in current terms, while constant sales of the category slightly decreased. As the flu season was moderate, no significant boosting effect influenced sales. Similarly to the previous years, consumers preferred combination products to any other kinds of treatments heavily affected by massive advertising activity by manufacturers.

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HUNGARY

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Switches

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011

Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011

Table 3 Sales of Decongestants by Category: Value 2006-2011

Table 4 Sales of Decongestants by Category: % Value Growth 2006-2011

Table 5 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011

Table 6 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011

Table 7 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2007-2011

Table 8 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2008-2011

Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016

Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016

Egis Gyógyszergyár Nyrt in Consumer Health (hungary)

Strategic Direction

Key Facts

Summary 1 Egis Gyógyszergyár Nyrt: Key Facts

Summary 2 Egis Gyógyszergyár Nyrt: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 Egis Gyógyszergyár Nyrt: Competitive Position 2011

Meditop Gyógyszeripari Kft in Consumer Health (hungary)

Strategic Direction

Key Facts

Summary 4 Meditop Gyógyszeripari Kft: Key Facts

Summary 5 Meditop Gyógyszeripari Kft: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 6 Meditop Gyógyszeripari Kft: Competitive Position 2011

Executive Summary

Moderate Growth With Decreasing Constant Sales

Manufacturers Invest Heavily in Advertising

Multinationals Dominate Consumer Health

Chemists/pharmacies Preserves Its Leading Role in Distribution

Steady Growth Is Predicted Over Forecast Period

Key Trends and Developments

Lengthening Economic Crisis, Deepening Debt Crisis

Pharmacies in Difficult Situation

Moderate Product Development, Massive Advertising

Central European Regulation of Health Claims Determines Innovation Trends in Vitamins and Dietary Supplements

New Age Arrived for Smokers

Market Indicators

Table 11 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 12 Life Expectancy at Birth 2006-2011

Market Data

Table 13 Sales of Consumer Health by Category: Value 2006-2011

Table 14 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 15 Consumer Health Company Shares 2007-2011

Table 16 Consumer Health Brand Shares 2008-2011

Table 17 Penetration of Private Label by Category 2006-2011

Table 18 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 19 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011

Table 20 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Summary 7 OTC Switches 2009-2011

Sources

Summary 8 Research Sources

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• Peanut Allergy – Pipeline Review, H2 2012
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