Marktanalyse - Skincare in Middle East and Africa to 2014

Introduction

This databook provides key data and information on the skincare market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on 6 categories: facial care, suncare, body care, hand care, depilatories and make-up remover

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the skincare market, including company overview, key facts and business description

Highlights

The market for skincare in Middle East and Africa increased at a compound annual growth rate of 10.1% between 2004 and 2009.

The facial care category led the skincare market in Middle East and Africa, accounting for a share of 62.3%.

The leading players in the Middle East and African skincare market include Unilever, Beiersdorf AG and L'Oreal S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the skincare market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: skincare 2

Summary category level: body care 3

Summary category level: depilatories 4

Summary category level: hand care 5

Summary category level: facial care 6

Summary category level: make-up remover 7

Summary category level: suncare 8

Chapter 2 Introduction 9

What is this report about? 9

How to use this report 9

Market definition 10

Chapter 3 Overview 23

Value Analysis 23

Volume Analysis 24

Chapter 4 Middle East and Africa Skincare: Market Overview 25

Value analysis (US Dollar), 2004?09 25

Value analysis (US Dollar), 2009?14 26

Volume analysis, 2004?09 28

Volume analysis, 2009?14 29

Company share analysis 31

Distribution analysis 34

Expenditure and consumption per capita 36

Chapter 5 Leading Company Profiles 39

Unilever 39

Beiersdorf AG 41

Chapter 6 Category Analysis: Body Care 43

Value analysis (US Dollar), 2004?09 43

Value analysis (US Dollar), 2009?14 44

Volume analysis, 2004?09 46

Volume analysis, 2009?14 47

Company share analysis 49

Distribution analysis 52

Expenditure and consumption per capita 54

Chapter 7 Category Analysis: Depilatories 56

Value analysis (US Dollar), 2004?09 56

Value analysis (US Dollar), 2009?14 57

Volume analysis, 2004?09 58

Volume analysis, 2009?14 59

Company share analysis 60

Distribution analysis 63

Expenditure and consumption per capita 65

Chapter 8 Category Analysis: Hand Care 67

Value analysis (US Dollar), 2004?09 67

Value analysis (US Dollar), 2009?14 68

Volume analysis, 2004?09 70

Volume analysis, 2009?14 71

Company share analysis 73

Distribution analysis 76

Expenditure and consumption per capita 78

Chapter 9 Category Analysis: Facial Care 80

Value analysis (US Dollar), 2004?09 80

Value analysis (US Dollar), 2009?14 81

Volume analysis, 2004?09 83

Volume analysis, 2009?14 84

Company share analysis 87

Distribution analysis 90

Expenditure and consumption per capita 92

Chapter 10 Category Analysis: Make-Up Remover 96

Value analysis (US Dollar), 2004?09 96

Value analysis (US Dollar), 2009?14 97

Volume analysis, 2004?09 99

Volume analysis, 2009?14 100

Company share analysis 102

Distribution analysis 105

Expenditure and consumption per capita 107

Chapter 11 Category Analysis: Suncare 109

Value analysis (US Dollar), 2004?09 109

Value analysis (US Dollar), 2009?14 110

Volume analysis, 2004?09 112

Volume analysis, 2009?14 113

Company share analysis 115

Distribution analysis 118

Expenditure and consumption per capita 120

Chapter 12 Research Methodology 122

Methodology overview 122

Secondary research 123

Market modeling 124

Creating an initial data model 124

Revising the initial data model 124

Creating a final estimate 125

Creating demographic value splits 125

Primary research 125

Data finalization 126

Ongoing research 126

Chapter 13 Appendix 127

Future readings 127

How to contact experts in your industry 127

Disclaimer 127



LIST OF FIGURES

Figure 1: Skincare, Middle East and Africa, value by category ($m), 2004?14 27

Figure 2: Skincare, Middle East and Africa, category growth comparison, by value, 2004?14 27

Figure 3: Skincare, Middle East and Africa, volume by category (units, million), 2004?14 30

Figure 4: Skincare, Middle East and Africa, category growth comparison, by volume, 2004?14 30

Figure 5: Skincare, Middle East and Africa, company share (top five companies) by value (%), 2008?09 33

Figure 6: Skincare, Middle East and Africa, distribution channels by value (%), 2008?09 35

Figure 7: Body care, Middle East and Africa, value by segment ($m), 2004?14 45

Figure 8: Body care, Middle East and Africa, category growth comparison, by value, 2004?14 45

Figure 9: Body care, Middle East and Africa, volume by segment (units, million), 2004?14 48

Figure 10: Body care, Middle East and Africa, category growth comparison, by volume, 2004?14 48

Figure 11: Body care, Middle East and Africa, company share (top five companies) by value (%), 2008?09 51

Figure 12: Body care, Middle East and Africa, distribution channels by value (%), 2008?09 53

Figure 13: Depilatories, Middle East and Africa, value ($m), 2004?14 57

Figure 14: Depilatories, Middle East and Africa, volume (units, million), 2004?14 59

Figure 15: Depilatories, Middle East and Africa, company share (top five companies) by value (%), 2008?09 62

Figure 16: Depilatories, Middle East and Africa, distribution channels by value (%), 2008?09 64

Figure 17: Hand care, Middle East and Africa, value by segment ($m), 2004?14 69

Figure 18: Hand care, Middle East and Africa, category growth comparison, by value, 2004?14 69

Figure 19: Hand care, Middle East and Africa, volume by segment (units, million), 2004?14 72

Figure 20: Hand care, Middle East and Africa, category growth comparison, by volume, 2004?14 72

Figure 21: Hand care, Middle East and Africa, company share (top five companies) by value (%), 2008?09 75

Figure 22: Hand care, Middle East and Africa, distribution channels by value (%), 2008?09 77

Figure 23: Facial care, Middle East and Africa, value by segment ($m), 2004?14 82

Figure 24: Facial care, Middle East and Africa, category growth comparison, by value, 2004?14 82

Figure 25: Facial care, Middle East and Africa, volume by segment (units, million), 2004?14 85

Figure 26: Facial care, Middle East and Africa, category growth comparison, by volume, 2004?14 86

Figure 27: Facial care, Middle East and Africa, company share (top five companies) by value (%), 2008?09 89

Figure 28: Facial care, Middle East and Africa, distribution channels by value (%), 2008?09 91

Figure 29: Make-up remover, Middle East and Africa, value by segment ($m), 2004?14 98

Figure 30: Make-up remover, Middle East and Africa, category growth comparison, by value, 2004?14 98

Figure 31: Make-up remover, Middle East and Africa, volume by segment (units, million), 2004?14 101

Figure 32: Make-up remover, Middle East and Africa, category growth comparison, by volume, 2004?14 101

Figure 33: Make-up remover, Middle East and Africa, company share (top five companies) by value (%), 2008?09 104

Figure 34: Make-up remover, Middle East and Africa, distribution channels by value (%), 2008?09 106

Figure 35: Suncare, Middle East and Africa, value by segment ($m), 2004?14 111

Figure 36: Suncare, Middle East and Africa, category growth comparison, by value, 2004?14 111

Figure 37: Suncare, Middle East and Africa, volume by segment (units, million), 2004?14 114

Figure 38: Suncare, Middle East and Africa, category growth comparison, by volume, 2004?14 114

Figure 39: Suncare, Middle East and Africa, company share (top five companies) by value (%), 2008?09 117

Figure 40: Suncare, Middle East and Africa, distribution channels by value (%), 2008?09 119

Figure 41: Annual data review process 123



LIST OF TABLES

Table 1: Skincare category definitions 11

Table 2: Skincare distribution channels 13

Table 3: Skincare, Middle East and Africa, value (country-wise), 2004?09 ($m) 23

Table 4: Skincare, Middle East and Africa, value (country-wise) forecast, 2009?14 ($m) 23

Table 5: Skincare, Middle East and Africa, volume (country-wise), 2004?09 (units, million) 24

Table 6: Skincare, Middle East and Africa, volume (country-wise) forecast, 2009?14 (units, million) 24

Table 7: Skincare, Middle East and Africa, value by category ($m), 2004?09 25

Table 8: Skincare, Middle East and Africa, value forecast by category ($m), 2009?14 26

Table 9: Skincare, Middle East and Africa, volume by category (units, million), 2004?09 28

Table 10: Skincare, Middle East and Africa, volume forecast by category (units, million), 2009?14 29

Table 11: Skincare, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 31

Table 12: Skincare, Middle East and Africa, value by company ($m), 2008?09 32

Table 13: Skincare, Middle East and Africa, distribution channels by value (%), 2008?09 34

Table 14: Skincare, Middle East and Africa, value by distribution channel ($m), 2008?09 34

Table 15: Skincare, Middle East and Africa, expenditure per capita ($), 2004?09 36

Table 16: Skincare, Middle East and Africa, forecast expenditure per capita ($), 2009?14 37

Table 17: Skincare, Middle East and Africa, consumption per capita (units), 2004?09 37

Table 18: Skincare, Middle East and Africa, forecast consumption per capita (units), 2009?14 38

Table 19: Unilever key facts 39

Table 20: Beiersdorf AG key facts 41

Table 21: Body care, Middle East and Africa, value by segment ($m), 2004?09 43

Table 22: Body care, Middle East and Africa, value forecast by segment ($m), 2009?14 44

Table 23: Body care, Middle East and Africa, volume by segment (units, million), 2004?09 46

Table 24: Body care, Middle East and Africa, volume forecast by segment (units, million), 2009?14 47

Table 25: Body care, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 49

Table 26: Body care, Middle East and Africa, value by company ($m), 2008?09 50

Table 27: Body care, Middle East and Africa, distribution channels by value (%), 2008?09 52

Table 28: Body care, Middle East and Africa, value by distribution channel ($m), 2008?09 52

Table 29: Body care, Middle East and Africa, expenditure per capita ($), 2004?09 54

Table 30: Body care, Middle East and Africa, forecast expenditure per capita ($), 2009?14 54

Table 31: Body care, Middle East and Africa, consumption per capita (units), 2004?09 55

Table 32: Body care, Middle East and Africa, forecast consumption per capita (units), 2009?14 55

Table 33: Depilatories, Middle East and Africa, value ($m), 2004?09 56

Table 34: Depilatories, Middle East and Africa, value forecast ($m), 2009?14 57

Table 35: Depilatories, Middle East and Africa, volume (units, million), 2004?09 58

Table 36: Depilatories, Middle East and Africa, volume forecast (units, million), 2009?14 59

Table 37: Depilatories, Middle East and Africa, company share by value (%), 2008?09 60

Table 38: Depilatories, Middle East and Africa, value by company ($m), 2008?09 61

Table 39: Depilatories, Middle East and Africa, distribution channels by value (%), 2008?09 63

Table 40: Depilatories, Middle East and Africa, value by distribution channel ($m), 2008?09 63

Table 41: Depilatories, Middle East and Africa, expenditure per capita ($), 2004?09 65

Table 42: Depilatories, Middle East and Africa, forecast expenditure per capita ($), 2009?14 65

Table 43: Depilatories, Middle East and Africa, consumption per capita (units), 2004?09 66

Table 44: Depilatories, Middle East and Africa, forecast consumption per capita (units), 2009?14 66

Table 45: Hand care, Middle East and Africa, value by segment ($m), 2004?09 67

Table 46: Hand care, Middle East and Africa, value forecast by segment ($m), 2009?14 68

Table 47: Hand care, Middle East and Africa, volume by segment (units, million), 2004?09 70

Table 48: Hand care, Middle East and Africa, volume forecast by segment (units, million), 2009?14 71

Table 49: Hand care, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 73

Table 50: Hand care, Middle East and Africa, value by company ($m), 2008?09 74

Table 51: Hand care, Middle East and Africa, distribution channels by value (%), 2008?09 76

Table 52: Hand care, Middle East and Africa, value by distribution channel ($m), 2008?09 76

Table 53: Hand care, Middle East and Africa, expenditure per capita ($), 2004?09 78

Table 54: Hand care, Middle East and Africa, forecast expenditure per capita ($), 2009?14 78

Table 55: Hand care, Middle East and Africa, consumption per capita (units), 2004?09 79

Table 56: Hand care, Middle East and Africa, forecast consumption per capita (units), 2009?14 79

Table 57: Facial care, Middle East and Africa, value by segment ($m), 2004?09 80

Table 58: Facial care, Middle East and Africa, value forecast by segment ($m), 2009?14 81

Table 59: Facial care, Middle East and Africa, volume by segment (units, million), 2004?09 83

Table 60: Facial care, Middle East and Africa, volume forecast by segment (units, million), 2009?14 84

Table 61: Facial care, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 87

Table 62: Facial care, Middle East and Africa, value by company ($m), 2008?09 88

Table 63: Facial care, Middle East and Africa, distribution channels by value (%), 2008?09 90

Table 64: Facial care, Middle East and Africa, value by distribution channel ($m), 2008?09 90

Table 65: Facial care, Middle East and Africa, expenditure per capita ($), 2004?09 92

Table 66: Facial care, Middle East and Africa, forecast expenditure per capita ($), 2009?14 93

Table 67: Facial care, Middle East and Africa, consumption per capita (units), 2004?09 94

Table 68: Facial care, Middle East and Africa, forecast consumption per capita (units), 2009?14 95

Table 69: Make-up remover, Middle East and Africa, value by segment ($m), 2004?09 96

Table 70: Make-up remover, Middle East and Africa, value forecast by segment ($m), 2009?14 97

Table 71: Make-up remover, Middle East and Africa, volume by segment (units, million), 2004?09 99

Table 72: Make-up remover, Middle East and Africa, volume forecast by segment (units, million), 2009?14 100

Table 73: Make-up remover, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 102

Table 74: Make-up remover, Middle East and Africa, value by company ($m), 2008?09 103

Table 75: Make-up remover, Middle East and Africa, distribution channels by value (%), 2008?09 105

Table 76: Make-up remover, Middle East and Africa, value by distribution channel ($m), 2008?09 105

Table 77: Make-up remover, Middle East and Africa, expenditure per capita ($), 2004?09 107

Table 78: Make-up remover, Middle East and Africa, forecast expenditure per capita ($), 2009?14 107

Table 79: Make-up remover, Middle East and Africa, consumption per capita (units), 2004?09 108

Table 80: Make-up remover, Middle East and Africa, forecast consumption per capita (units), 2009?14 108

Table 81: Suncare, Middle East and Africa, value by segment ($m), 2004?09 109

Table 82: Suncare, Middle East and Africa, value forecast by segment ($m), 2009?14 110

Table 83: Suncare, Middle East and Africa, volume by segment (units, million), 2004?09 112

Table 84: Suncare, Middle East and Africa, volume forecast by segment (units, million), 2009?14 113

Table 85: Suncare, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 115

Table 86: Suncare, Middle East and Africa, value by company ($m), 2008?09 116

Table 87: Suncare, Middle East and Africa, distribution channels by value (%), 2008?09 118

Table 88: Suncare, Middle East and Africa, value by distribution channel ($m), 2008?09 118

Table 89: Suncare, Middle East and Africa, expenditure per capita ($), 2004?09 120

Table 90: Suncare, Middle East and Africa, forecast expenditure per capita ($), 2009?14 120

Table 91: Suncare, Middle East and Africa, consumption per capita (units), 2004?09 121

Table 92: Suncare, Middle East and Africa, forecast consumption per capita (units), 2009?14 121

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