Marktanalyse - Colour Cosmetics in Georgia

In 2011 there was a substantial increase in the share of direct selling in total sales - from 58% to 65%. In colour cosmetics are well represented all three leaders of direct selling in Georgia - Oriflame Georgia, Avon Georgia Ltd and Faberlic Georgia. The most noticeable was the growth of sales at Oriflame Georgia. In general, increased marketing and advertising activities of direct sellers has borne fruit.

Euromonitor International's Colour Cosmetics in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

COLOUR COSMETICS IN GEORGIA

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Colour Cosmetics by Category: Value 2006-2011

Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011

Table 3 Colour Cosmetics Premium Vs Mass % Analysis 2006-2011

Table 4 Colour Cosmetics Company Shares 2007-2011

Table 5 Colour Cosmetics Brand Shares 2008-2011

Table 6 Colour Cosmetics Premium Brand Shares 2008-2011

Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016

Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016

Table 9 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2011-2016

Farmasi Georgia in Beauty and Personal Care (georgia)

Strategic Direction

Key Facts

Summary 1 Farmasi Ltd: Key Facts

Summary 2 Farmasi Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 Farmasi Ltd: Competitive Position 2011

Executive Summary

High Growth Rates of Sales After the Crisis

Prices for Bpc Stopped Growing in 2011

Oriflame Overtook Procter & Gamble Co, the on Sales in Georgia

Increased Share of Direct Selling

Market Growth in the Long Term Is To Underpin the Forecast

Market Data

Table 10 Sales of Beauty and Personal Care by Category: Value 2006-2011

Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011

Table 12 Sales of Premium Cosmetics by Category: Value 2006-2011

Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011

Table 14 Beauty and Personal Care Company Shares by NBO 2007-2011

Table 15 Beauty and Personal Care Company Shares by GBO 2007-2011

Table 16 Beauty and Personal Care Brand Shares 2008-2011

Table 17 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011

Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011

Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016

Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016

Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016

Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016

Sources

Summary 4 Research Sources

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