Marktanalyse - Pet Health Care in Egypt to 2013

Introduction

This databook provides key data and information on the pet health care market in Egypt. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: external parasite treatments, worming treatments, grooming products, pet supplements and other pet healthcare

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for pet health care in Egypt increased at a compound annual growth rate of 10.8% between 2003 and 2008.

The external parasite treatments category led the pet health care market in Egypt, accounting for a share of 35.3%.

Leading players in Egyptian pet health care market include Top Trade, Mars, Inc. and Zoo Control.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the pet health care market in Egypt

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: pet healthcare 2

Summary category level: external parasite treatments 3

Summary category level: grooming products 4

Summary category level: other pet healthcare 5

Summary category level: pet supplements 6

Summary category level: worming treatments 7

Chapter 2 Introduction 8

What is this report about? 8

How to use this report 8

Market definition 9

Chapter 3 Market Overview 25

Value analysis (Egyptian Pound), 2003?08 25

Value analysis (Egyptian Pound), 2008?13 26

Value analysis (US dollars), 2003?08 28

Value analysis (US dollars), 2008?13 29

Volume analysis, 2003?08 31

Volume analysis, 2008?13 32

Company and brand share analysis 34

Distribution analysis 38

Expenditure and consumption per capita 40

Chapter 4 Leading Company Profile 46

Mars, Incorporated 46

Chapter 5 Category Analysis: External Parasite Treatments 48

Value analysis (Egyptian Pound), 2003?08 48

Value analysis (Egyptian Pound), 2008?13 49

Value analysis (US dollars), 2003?08 51

Value analysis (US dollars), 2008?13 52

Volume analysis, 2003?08 54

Volume analysis, 2008?13 55

Company and brand share analysis 57

Distribution analysis 60

Expenditure and consumption per capita 62

Chapter 6 Category Analysis: Grooming Products 65

Value analysis (Egyptian Pound), 2003?08 65

Value analysis (Egyptian Pound), 2008?13 66

Value analysis (US dollars), 2003?08 68

Value analysis (US dollars), 2008?13 68

Volume analysis, 2003?08 70

Volume analysis, 2008?13 71

Company and brand share analysis 73

Distribution analysis 76

Expenditure and consumption per capita 78

Chapter 7 Category Analysis: Other Pet Healthcare 81

Value analysis (Egyptian Pound), 2003?08 81

Value analysis (Egyptian Pound), 2008?13 82

Value analysis (US dollars), 2003?08 84

Value analysis (US dollars), 2008?13 85

Volume analysis, 2003?08 87

Volume analysis, 2008?13 88

Company and brand share analysis 90

Distribution analysis 93

Expenditure and consumption per capita 95

Chapter 8 Category Analysis: Pet Supplements 101

Value analysis (Egyptian Pound), 2003?08 101

Value analysis (Egyptian Pound), 2008?13 102

Value analysis (US dollars), 2003?08 104

Value analysis (US dollars), 2008?13 105

Volume analysis, 2003?08 107

Volume analysis, 2008?13 108

Company and brand share analysis 110

Distribution analysis 113

Expenditure and consumption per capita 115

Chapter 9 Category Analysis: Worming Treatments 118

Value analysis (Egyptian Pound), 2003?08 118

Value analysis (Egyptian Pound), 2008?13 119

Value analysis (US dollars), 2003?08 121

Value analysis (US dollars), 2008?13 121

Volume analysis, 2003?08 123

Volume analysis, 2008?13 124

Company and brand share analysis 126

Distribution analysis 129

Expenditure and consumption per capita 131

Chapter 10 Country Comparison 134

Value 134

Volume 138

Market share 142

Chapter 11 PESTLE Analysis 143

Summary 143

Political analysis 144

Economic analysis 147

Social analysis 150

Technological analysis 153

Legal analysis 157

Environmental analysis 160

Chapter 12 Macroeconomic Profile 162

Macroeconomic indicators 162

Chapter 13 Research Methodology 167

Methodology overview 167

Secondary research 168

Market modeling 169

Creating an initial data model 169

Revising the initial data model 169

Creating a final estimate 170

Creating demographic value splits 170

Primary research 170

Data finalization 171

Ongoing research 171

Chapter 14 APPENDIX 172

Future readings 172

How to contact experts in your industry 172

Disclaimer 172



LIST OF FIGURES

Figure 1: Egypt pet healthcare value and value forecast, 2003?13 (EGPm, nominal prices) 27

Figure 2: Egypt pet healthcare category growth comparison, by value, 2003?13 30

Figure 3: Egypt pet healthcare volume and volume forecast, 2003?13 (units, million) 33

Figure 4: Egypt pet healthcare category growth comparison, by volume, 2003?13 33

Figure 5: Egypt pet healthcare company share, by value, 2007?08 (%) 36

Figure 6: Egypt pet healthcare distribution channels, by value, 2007?08 (%) 39

Figure 7: Egypt external parasite treatments value and value forecast, 2003?13 (EGPm, nominal prices) 50

Figure 8: Egypt external parasite treatments category growth comparison, by value, 2003?13 53

Figure 9: Egypt external parasite treatments volume and volume forecast, 2003?13 (units, million) 56

Figure 10: Egypt external parasite treatments category growth comparison, by volume, 2003?13 56

Figure 11: Egypt external parasite treatments company share, by value, 2007?08 (%) 58

Figure 12: Egypt external parasite treatments distribution channels, by value, 2007?08 (%) 61

Figure 13: Egypt grooming products value and value forecast, 2003?13 (EGPm, nominal prices) 67

Figure 14: Egypt grooming products category growth comparison, by value, 2003?13 69

Figure 15: Egypt grooming products volume and volume forecast, 2003?13 (units, million) 72

Figure 16: Egypt grooming products category growth comparison, by volume, 2003?13 72

Figure 17: Egypt grooming products company share, by value, 2007?08 (%) 74

Figure 18: Egypt grooming products distribution channels, by value, 2007?08 (%) 77

Figure 19: Egypt other pet healthcare value and value forecast, 2003?13 (EGPm, nominal prices) 83

Figure 20: Egypt other pet healthcare category growth comparison, by value, 2003?13 86

Figure 21: Egypt other pet healthcare volume and volume forecast, 2003?13 (units, million) 89

Figure 22: Egypt other pet healthcare category growth comparison, by volume, 2003?13 89

Figure 23: Egypt other pet healthcare company share, by value, 2007?08 (%) 91

Figure 24: Egypt other pet healthcare distribution channels, by value, 2007?08 (%) 94

Figure 25: Egypt pet supplements value and value forecast, 2003?13 (EGPm, nominal prices) 103

Figure 26: Egypt pet supplements category growth comparison, by value, 2003?13 106

Figure 27: Egypt pet supplements volume and volume forecast, 2003?13 (units, million) 109

Figure 28: Egypt pet supplements category growth comparison, by volume, 2003?13 109

Figure 29: Egypt pet supplements company share, by value, 2007?08 (%) 111

Figure 30: Egypt pet supplements distribution channels, by value, 2007?08 (%) 114

Figure 31: Egypt worming treatments value and value forecast, 2003?13 (EGPm, nominal prices) 120

Figure 32: Egypt worming treatments category growth comparison, by value, 2003?13 122

Figure 33: Egypt worming treatments volume and volume forecast, 2003?13 (units, million) 125

Figure 34: Egypt worming treatments category growth comparison, by volume, 2003?13 125

Figure 35: Egypt worming treatments company share, by value, 2007?08 (%) 127

Figure 36: Egypt worming treatments distribution channels, by value, 2007?08 (%) 130

Figure 37: Global pet healthcare market split (value terms, 2008), top five countries 135

Figure 38: Global pet healthcare market value, 2003—08, top five countries 137

Figure 39: Global pet healthcare market split (volume terms, 2008), top five countries 139

Figure 40: Global pet healthcare market volume, 2003—08, top five countries 141

Figure 41: Annual data review process 168



LIST OF TABLES

Table 1: Pet healthcare category definitions 10

Table 2: Pet healthcare distribution channels 12

Table 3: Egypt pet healthcare value, 2003?08 (EGPm, nominal prices) 25

Table 4: Egypt pet healthcare value forecast, 2008?13 (EGPm, nominal prices) 26

Table 5: Egypt pet healthcare value, 2003?08 ($m, nominal prices) 28

Table 6: Egypt pet healthcare value forecast, 2008?13 ($m, nominal prices) 29

Table 7: Egypt pet healthcare volume, 2003?08 (units, million) 31

Table 8: Egypt pet healthcare volume forecast, 2008?13 (units, million) 32

Table 9: Egypt pet healthcare brand share, by value, 2007?08 (%) 34

Table 10: Egypt pet healthcare value, by brand 2007?08 (EGPm, nominal prices) 35

Table 11: Egypt pet healthcare company share by value, 2007?08 (%) 37

Table 12: Egypt pet healthcare value, by company, 2007?08 (EGPm, nominal prices) 37

Table 13: Egypt pet healthcare distribution channels, by value, 2007?08 (%) 38

Table 14: Egypt pet healthcare value, by distribution channel, 2007?08 (EGPm, nominal prices) 38

Table 15: Egypt pet healthcare expenditure per capita, 2003?08 (EGP, nominal prices) 40

Table 16: Egypt pet healthcare forecast expenditure per capita, 2008?13 (EGP, nominal prices) 41

Table 17: Egypt pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 42

Table 18: Egypt pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 43

Table 19: Egypt pet healthcare consumption per capita, 2003?08 (units) 44

Table 20: Egypt pet healthcare forecast consumption per capita, 2008?13 (units) 45

Table 21: Mars, Incorporated key facts 46

Table 22: Egypt external parasite treatments value, 2003?08 (EGPm, nominal prices) 48

Table 23: Egypt external parasite treatments value forecast, 2008?13 (EGPm, nominal prices) 49

Table 24: Egypt external parasite treatments value, 2003?08 ($m, nominal prices) 51

Table 25: Egypt external parasite treatments value forecast, 2008?13 ($m, nominal prices) 52

Table 26: Egypt external parasite treatments volume, 2003?08 (units, million) 54

Table 27: Egypt external parasite treatments volume forecast, 2008?13 (units, million) 55

Table 28: Egypt external parasite treatments brand share, by value, 2007?08 (%) 57

Table 29: Egypt external parasite treatments value, by brand 2007?08 (EGPm, nominal prices) 57

Table 30: Egypt external parasite treatments company share by value, 2007?08 (%) 59

Table 31: Egypt external parasite treatments value, by company, 2007?08 (EGPm, nominal prices) 59

Table 32: Egypt external parasite treatments distribution channels, by value, 2007?08 (%) 60

Table 33: Egypt external parasite treatments value, by distribution channel, 2007?08 (EGPm, nominal prices) 60

Table 34: Egypt external parasite treatments expenditure per capita, 2003?08 (EGP, nominal prices) 62

Table 35: Egypt external parasite treatments forecast expenditure per capita, 2008?13 (EGP, nominal prices) 62

Table 36: Egypt external parasite treatments expenditure per capita, 2003?08 ($, nominal prices) 63

Table 37: Egypt external parasite treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 63

Table 38: Egypt external parasite treatments consumption per capita, 2003?08 (units) 64

Table 39: Egypt external parasite treatments forecast consumption per capita, 2008?13 (units) 64

Table 40: Egypt grooming products value, 2003?08 (EGPm, nominal prices) 65

Table 41: Egypt grooming products value forecast, 2008?13 (EGPm, nominal prices) 66

Table 42: Egypt grooming products value, 2003?08 ($m, nominal prices) 68

Table 43: Egypt grooming products value forecast, 2008?13 ($m, nominal prices) 68

Table 44: Egypt grooming products volume, 2003?08 (units, million) 70

Table 45: Egypt grooming products volume forecast, 2008?13 (units, million) 71

Table 46: Egypt grooming products brand share, by value, 2007?08 (%) 73

Table 47: Egypt grooming products value, by brand 2007?08 (EGPm, nominal prices) 73

Table 48: Egypt grooming products company share by value, 2007?08 (%) 75

Table 49: Egypt grooming products value, by company, 2007?08 (EGPm, nominal prices) 75

Table 50: Egypt grooming products distribution channels, by value, 2007?08 (%) 76

Table 51: Egypt grooming products value, by distribution channel, 2007?08 (EGPm, nominal prices) 76

Table 52: Egypt grooming products expenditure per capita, 2003?08 (EGP, nominal prices) 78

Table 53: Egypt grooming products forecast expenditure per capita, 2008?13 (EGP, nominal prices) 78

Table 54: Egypt grooming products expenditure per capita, 2003?08 ($, nominal prices) 79

Table 55: Egypt grooming products forecast expenditure per capita, 2008?13 ($, nominal prices) 79

Table 56: Egypt grooming products consumption per capita, 2003?08 (units) 80

Table 57: Egypt grooming products forecast consumption per capita, 2008?13 (units) 80

Table 58: Egypt other pet healthcare value, 2003?08 (EGPm, nominal prices) 81

Table 59: Egypt other pet healthcare value forecast, 2008?13 (EGPm, nominal prices) 82

Table 60: Egypt other pet healthcare value, 2003?08 ($m, nominal prices) 84

Table 61: Egypt other pet healthcare value forecast, 2008?13 ($m, nominal prices) 85

Table 62: Egypt other pet healthcare volume, 2003?08 (units, million) 87

Table 63: Egypt other pet healthcare volume forecast, 2008?13 (units, million) 88

Table 64: Egypt other pet healthcare brand share, by value, 2007?08 (%) 90

Table 65: Egypt other pet healthcare value, by brand 2007?08 (EGPm, nominal prices) 90

Table 66: Egypt other pet healthcare company share by value, 2007?08 (%) 92

Table 67: Egypt other pet healthcare value, by company, 2007?08 (EGPm, nominal prices) 92

Table 68: Egypt other pet healthcare distribution channels, by value, 2007?08 (%) 93

Table 69: Egypt other pet healthcare value, by distribution channel, 2007?08 (EGPm, nominal prices) 93

Table 70: Egypt other pet healthcare expenditure per capita, 2003?08 (EGP, nominal prices) 95

Table 71: Egypt other pet healthcare forecast expenditure per capita, 2008?13 (EGP, nominal prices) 96

Table 72: Egypt other pet healthcare expenditure per capita, 2003?08 ($, nominal prices) 97

Table 73: Egypt other pet healthcare forecast expenditure per capita, 2008?13 ($, nominal prices) 98

Table 74: Egypt other pet healthcare consumption per capita, 2003?08 (units) 99

Table 75: Egypt other pet healthcare forecast consumption per capita, 2008?13 (units) 100

Table 76: Egypt pet supplements value, 2003?08 (EGPm, nominal prices) 101

Table 77: Egypt pet supplements value forecast, 2008?13 (EGPm, nominal prices) 102

Table 78: Egypt pet supplements value, 2003?08 ($m, nominal prices) 104

Table 79: Egypt pet supplements value forecast, 2008?13 ($m, nominal prices) 105

Table 80: Egypt pet supplements volume, 2003?08 (units, million) 107

Table 81: Egypt pet supplements volume forecast, 2008?13 (units, million) 108

Table 82: Egypt pet supplements brand share, by value, 2007?08 (%) 110

Table 83: Egypt pet supplements value, by brand 2007?08 (EGPm, nominal prices) 110

Table 84: Egypt pet supplements company share by value, 2007?08 (%) 112

Table 85: Egypt pet supplements value, by company, 2007?08 (EGPm, nominal prices) 112

Table 86: Egypt pet supplements distribution channels, by value, 2007?08 (%) 113

Table 87: Egypt pet supplements value, by distribution channel, 2007?08 (EGPm, nominal prices) 113

Table 88: Egypt pet supplements expenditure per capita, 2003?08 (EGP, nominal prices) 115

Table 89: Egypt pet supplements forecast expenditure per capita, 2008?13 (EGP, nominal prices) 115

Table 90: Egypt pet supplements expenditure per capita, 2003?08 ($, nominal prices) 116

Table 91: Egypt pet supplements forecast expenditure per capita, 2008?13 ($, nominal prices) 116

Table 92: Egypt pet supplements consumption per capita, 2003?08 (units) 117

Table 93: Egypt pet supplements forecast consumption per capita, 2008?13 (units) 117

Table 94: Egypt worming treatments value, 2003?08 (EGPm, nominal prices) 118

Table 95: Egypt worming treatments value forecast, 2008?13 (EGPm, nominal prices) 119

Table 96: Egypt worming treatments value, 2003?08 ($m, nominal prices) 121

Table 97: Egypt worming treatments value forecast, 2008?13 ($m, nominal prices) 121

Table 98: Egypt worming treatments volume, 2003?08 (units, million) 123

Table 99: Egypt worming treatments volume forecast, 2008?13 (units, million) 124

Table 100: Egypt worming treatments brand share, by value, 2007?08 (%) 126

Table 101: Egypt worming treatments value, by brand 2007?08 (EGPm, nominal prices) 126

Table 102: Egypt worming treatments company share by value, 2007?08 (%) 128

Table 103: Egypt worming treatments value, by company, 2007?08 (EGPm, nominal prices) 128

Table 104: Egypt worming treatments distribution channels, by value, 2007?08 (%) 129

Table 105: Egypt worming treatments value, by distribution channel, 2007?08 (EGPm, nominal prices) 129

Table 106: Egypt worming treatments expenditure per capita, 2003?08 (EGP, nominal prices) 131

Table 107: Egypt worming treatments forecast expenditure per capita, 2008?13 (EGP, nominal prices) 131

Table 108: Egypt worming treatments expenditure per capita, 2003?08 ($, nominal prices) 132

Table 109: Egypt worming treatments forecast expenditure per capita, 2008?13 ($, nominal prices) 132

Table 110: Egypt worming treatments consumption per capita, 2003?08 (units) 133

Table 111: Egypt worming treatments forecast consumption per capita, 2008?13 (units) 133

Table 112: Global pet healthcare market value, 2008 134

Table 113: Global pet healthcare market split (value terms ($m), 2008), top five countries 137

Table 114: Global pet healthcare market volume, 2008 138

Table 115: Global pet healthcare market split (volume terms, 2008), top five countries 141

Table 116: Leading players, top five countries 142

Table 117: Analysis of Egypt’s political landscape 144

Table 118: Analysis of Egypt’s economy 147

Table 119: Analysis of Egypt’s social system 150

Table 120: Analysis of Egypt’s technology landscape 153

Table 121: Analysis of Egypt’s legal landscape 157

Table 122: Analysis of Egypt’s environmental landscape 160

Table 123: Egypt population, by age group, 2003?08 (millions) 162

Table 124: Egypt population forecast, by age group, 2008?13 (millions) 163

Table 125: Egypt population, by gender, 2003?08 (millions) 163

Table 126: Egypt population forecast, by gender, 2008?13 (millions) 164

Table 127: Egypt nominal GDP, 2003?08 (EGPbn, nominal prices) 164

Table 128: Egypt nominal GDP forecast, 2008?13 (EGPbn, nominal prices) 164

Table 129: Egypt real GDP, 2003?08 (EGPbn, 2000 prices) 165

Table 130: Egypt real GDP forecast, 2008?13 (EGPbn, 2000 prices) 165

Table 131: Egypt real GDP, 2003?08 ($bn, 2000 prices) 165

Table 132: Egypt real GDP forecast, 2008?13 ($bn, 2000 prices) 166

Table 133: Egypt consumer price index, 2003?08 (2000=100) 166

Table 134: Egypt consumer price index, 2008?13 (2000=100) 166

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