Marktanalyse - OTC Pharmaceuticals in Hungary

Introduction

OTC Pharmaceuticals in Hungary industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Hungary otc pharmaceuticals market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The OTC pharmaceuticals market consists of the retail sale of traditional medicines, cough and cold preparations (tablets, mixtures, lozenges, topical remedies, inhalers), vitamins and minerals (multi-vitamins, single minerals, single vitamins, tonics, cod liver oil), indigestion preparations (tablets, powders, mixtures), analgesics (Paracetamol, Ibuprofen, Aspirinand other analgesics), and medicated skin products (anti-bacteria’s, acne treatments, anti-fungal, disinfectants and other), topical OTC medicines (anesthetic products, anti-itch products, antibiotic creams/gels), plasters & bandages (adhesive bandages/plasters, first aid tape, gauze pads/rolled gauze, liquid bandages and other tape or bandage), first aid kits and other (anti-smoking aids, rectal medications, eye/ear drops, sleeping aids, and motion sickness). The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Hungarian OTC pharmaceuticals market generated total revenues of $512.8 million in 2010, representing a compound annual growth rate (CAGR) of 3.1% for the period spanning 2006-2010.

*Traditional medicines sales proved the most lucrative for the Hungarian OTC pharmaceuticals market in 2010, generating total revenues of $181.9 million, equivalent to 35.5% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.4% for the five-year period 2010-2015, which is expected to drive the market to a value of $606.5 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the otc pharmaceuticals market in Hungary

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the otc pharmaceuticals market in Hungary

Leading company profiles reveal details of key otc pharmaceuticals market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Hungary otc pharmaceuticals market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Hungary economy

Key Questions Answered

What was the size of the Hungary otc pharmaceuticals market by value in 2010?

What will be the size of the Hungary otc pharmaceuticals market in 2015?

What factors are affecting the strength of competition in the Hungary otc pharmaceuticals market?

How has the market performed over the last five years?

Who are the top competitiors in Hungary's otc pharmaceuticals market?

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 6

Market definition 6

Market analysis 6

MARKET DATA 7

Market value 7

MARKET SEGMENTATION 8

Category segmentation 8

Geography segmentation 10

Market share 11

Market distribution 12

MARKET OUTLOOK 13

Market value forecast 13

FIVE FORCES ANALYSIS 14

Summary 14

Buyer power 15

Supplier power 16

New entrants 17

Threat of substitutes 18

Degree of rivalry 19

LEADING COMPANIES 20

Beres Pharmaceuticals Ltd 20

Johnson & Johnson 21

EGIS Pharmaceuticals Ltd. 25

MACROECONOMIC INDICATORS 28

Country Data 28

APPENDIX 30

Methodology 30

Industry associations 31

Related MarketLine research 31



LIST OF TABLES

Table 1: Hungary OTC pharmaceuticals market value: $ million, 2006—10 7

Table 2: Hungary OTC pharmaceuticals market category segmentation : % share, by value, 2006 - 2010 8

Table 3: Hungary OTC pharmaceuticals market category segmentation : $million, by value, 2006 - 2010 8

Table 4: Hungary OTC pharmaceuticals market geography segmentation, by value, 2010 10

Table 5: Hungary OTC pharmaceuticals market share: % share, by value, 2010 11

Table 6: Hungary OTC pharmaceuticals market distribution: % share, by value, 2010 12

Table 7: Hungary OTC pharmaceuticals market value forecast: $ million, 2010—15 13

Table 8: Beres Pharmaceuticals Ltd: key facts 20

Table 9: Johnson & Johnson: key facts 21

Table 10: Johnson & Johnson: key financials ($) 22

Table 11: Johnson & Johnson: key financial ratios 23

Table 12: EGIS Pharmaceuticals Ltd.: key facts 25

Table 13: EGIS Pharmaceuticals Ltd.: key financials ($) 25

Table 14: EGIS Pharmaceuticals Ltd.: key financials (HUF) 26

Table 15: EGIS Pharmaceuticals Ltd.: key financial ratios 26

Table 16: Hungary size of population (million), 2006—10 28

Table 17: Hungary gdp (constant 2000 prices, $ billion), 2006—10 28

Table 18: Hungary gdp (current prices, $ billion), 2006—10 28

Table 19: Hungary inflation, 2006—10 29

Table 20: Hungary consumer price index (absolute), 2006—10 29

Table 21: Hungary exchange rate, 2006—10 29



LIST OF FIGURES

Figure 1: Hungary OTC pharmaceuticals market value: $ million, 2006—10 7

Figure 2: Hungary OTC pharmaceuticals market category segmentation : $million, by value, 2006 - 2010 9

Figure 3: Hungary OTC pharmaceuticals market geography segmentation : % share, by value, 2010 10

Figure 4: Hungary OTC pharmaceuticals market share: % share, by value, 2010 11

Figure 5: Hungary OTC pharmaceuticals market distribution: % share, by value, 2010 12

Figure 6: Hungary OTC pharmaceuticals market value forecast: $ million, 2010—15 13

Figure 7: Forces driving competition in the OTC pharmaceuticals market in Hungary, 2010 14

Figure 8: Drivers of buyer power in the OTC pharmaceuticals market in Hungary, 2010 15

Figure 9: Drivers of supplier power in the OTC pharmaceuticals market in Hungary, 2010 16

Figure 10: Factors influencing the likelihood of new entrants in the OTC pharmaceuticals market in Hungary, 2010 17

Figure 11: Factors influencing the threat of substitutes in the OTC pharmaceuticals market in Hungary, 2010 18

Figure 12: Drivers of degree of rivalry in the OTC pharmaceuticals market in Hungary, 2010 19

Figure 13: Johnson & Johnson: revenues & profitability 23

Figure 14: Johnson & Johnson: assets & liabilities 24

Figure 15: EGIS Pharmaceuticals Ltd.: revenues & profitability 26

Figure 16: EGIS Pharmaceuticals Ltd.: assets & liabilities 27

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