Marktanalyse - Online Strategies of Banking and Insurance Companies in Russia: Market Profile

Synopsis
The report provides market analysis, information and insights, including:
• In-depth analysis of the online strategies adopted by banking and insurance companies in Russia
• How companies in Russia are adopting social media as a part of their marketing tools
• Key trends and drivers supporting the growth of online banking and insurance strategies
• Challenges faced by companies in leveraging online banking and insurance platforms
• Regulations affecting the growth of online banking and insurance in Russia
• Company-wise analysis of marketing strategies

Summary
Most Russian banks and insurance companies are currently seeking to develop English language websites in order to attract more international customers. Russian customers are generally very apprehensive of shopping or conducting banking activities online. Due to this, Russian banks have focused on improving the security of their websites. For example, Rosbank uses multiple software programs to ensure the complete security of their customers’ transactions.

Scope
• This report provides an extensive analysis of the online strategies used by banking and insurance companies
• This report provides an extensive analysis of online marketing strategies used by banking and insurance companies in Russia
• The report provides a detailed understanding of how online platforms are being used by banking and insurance industries to identify new markets, launch products, gather customer feedback and monitor brand performance
• The report also provides insights into evolving social media market sizes
• It also provides insights into future online marketing strategies adopted by players in each industry to strengthen market position

Reasons To Buy
• Gain in-depth insight into the online banking and insurance strategies used in Russia
• Understand the various market dynamics within Russia by industry and use that knowledge to capitalize on the potential of these high-growth markets
• Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on online strategies, including social media marketing
• Understand the growth strategies adopted by key companies

Key Highlights
NA

Table of Contents

1 Executive Summary

2 BRIC Countries Comparison

2.1 Banking and Insurance Industries' Attractiveness

2.2 Online Marketing Environment

2.3 Macroeconomic Drivers

3 Online Strategies of the Banking and Insurance Industries in Russia

3.1 Market Environment

3.1.1 Macroeconomic fundamentals

3.1.2 Market size and growth potential - Russian banking industry

3.1.3 Market size and growth potential - Russian insurance industry

3.2 Evolution of Distribution Strategy

3.2.1 Evolution of distribution strategy for the banking industry

3.2.2 Evolution of distribution strategy for the insurance industry

3.3 Online Marketing Strategies of Banking and Insurance Industries in Russia

3.3.1 Internet marketing

3.3.2 Mobile applications based marketing

3.3.3 Third-party online marketing

3.3.4 Social media marketing

3.4 Competitive Benchmarking

3.5 Key Trends, Growth Drivers and Challenges for Online Banking and Insurance Strategies

3.5.1 Trends

3.5.2 Growth drivers

3.5.3 Challenges

3.6 Regulatory Framework

4 Appendix

4.1 About BRICdata

4.1.1 Areas of expertise

4.2 Methodology

4.3 Disclaimer





List of Tables

Table 1: BRIC Countries' Banking Industry Scenario, 2007-2016

Table 2: BRIC Countries' Insurance Industry Scenario, 2007-2016

Table 3: Market Environment for Online Marketing of Banking and Insurance in BRIC Countries

Table 4: BRIC Countries' Current Macroeconomic Scenario, 2011

Table 5: Comparison of Macroeconomic Prospects of the BRIC Countries, 2012-2016

Table 6: Russian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011

Table 7: Russian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016

Table 8: Russian Insurance Industry by Insurance Segment (US$ Billion), 2007-2016

Table 9: Online Distribution Strategies in Russian Banking and Insurance Industries

Table 10: Russian Online Banking and Insurance - Services Comparison





List of Figures

Figure 1: BRIC Countries' Banking Industry Scenario, 2007-2016

Figure 2: BRIC Countries' Insurance Industry Scenario, 2007-2016

Figure 3: Russian GDP at Constant Prices (US$ Billion), 2007-2016 (Base Year 1999-2000)

Figure 4: Russian Annual Per Capita Disposable Income (US$), 2007-2016

Figure 5: Russian Population Distribution by Age (%), 2007-2016

Figure 6: Russian Urban and Rural Population (%), 2007-2016

Figure 7: Russian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011

Figure 8: Russian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016

Figure 9: Russian Insurance Industry Growth Rate by Insurance Segment (%), 2007-2011

Figure 10: Evolution of Russian Banking Distribution Channels

Figure 11: Evolution of Russian Insurance Distribution Channels

Figure 12: Typical Internet Banking Platform of Russian Banks

Figure 13: Typical Insurance Portals of Russian Insurers

Figure 14: Typical Mobile Application for Russian Banks

Figure 15: Third-Party Online Marketing Platform in Russia

Figure 16: Social Media Strategies in Key Russian Industries

Figure 17: Average Number of Credit Cards Used by an Individual by Country, 2010

Figure 18: Russian Internet Penetration Rate (%), 2007-2016

Figure 19: Russian Mobile Phone Penetration Rate (%), 2007-2016

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